EDM Publications

EDM Publications EDM Publications is a specialist, international information company that enables smart decision-making for executives. We are forward looking.

We help our customers win in the digital economy, unlocking the information, data, and connections our customers need to make the decisions that will enable their business to grow and thrive. Our portfolio of services and products inform, connect and solve the challenges of our members. Our business information service is tailored to the needs of the leading brands and retailers in the sporting go

ods industry, the outdoor industry, the eyewear industry and the footwear industry. It includes the following information services:

- Sporting Goods Intelligence Europe (SGI Europe) – www.sgieurope.com
- The Outdoor Industry Compass – www.oicompass.com
- Eyewear Intelligence – www.eyewearintelligence.com
- Shoe Intelligence on the international footwear markets - www.shoeintelligence.com

Visit our website to sign up for a membership. A subscription will unlock all the information you'll need to navigate your business through the current, fast-paced digital transformation. EDM has released multiple country specfic market reports in the sporting goods sector and outdoor industry (please get in touch: [email protected]). Our analyst team also conducts customized company analysis, sector reports, research and analysis tailord to the needs of our clients.

Under Armour appoints new Head of Digital ExperienceDigital commerce expert joins Under Armour from Samsung as brand acc...
29/12/2025

Under Armour appoints new Head of Digital Experience

Digital commerce expert joins Under Armour from Samsung as brand accelerates turnaround under Kevin Plank’s leadership.

Under Armour has appointed Jillian Gorman Villalobos as Head of Digital Experience. The retail tech veteran brings 15+ years of experience from Samsung, Target and Birdies to support UA's digital transformation.

MIQI expands GOTS-certified yoga wear productionChinese manufacturer MIQI Apparel announces expansion of GOTS-certified ...
29/12/2025

MIQI expands GOTS-certified yoga wear production

Chinese manufacturer MIQI Apparel announces expansion of GOTS-certified sustainable yoga wear production capabilities for global market.

MIQI Apparel, a leading Chinese activewear manufacturer, expands GOTS-certified sustainable yoga wear production, offering eco-friendly solutions for global fitness brands with strict organic textile standards.

Adidas launches new pet apparel line in ChinaAdidas expands its Originals line with a second drop of pet apparel, featur...
29/12/2025

Adidas launches new pet apparel line in China

Adidas expands its Originals line with a second drop of pet apparel, featuring puffer vests and tracksuits for cats and dogs.

Adidas Originals debuts its second pet collection in China, offering weather-resistant tracksuits, puffer vests and windbreakers for dogs and cats. The collection mirrors the brand's signature streetwear aesthetic with Three Stripes and Trefoil logos.

Athleisure brand Cheak opens first flagship in SingaporeFounded by ex-ClassPass colleagues, Cheak celebrated its fifth a...
29/12/2025

Athleisure brand Cheak opens first flagship in Singapore

Founded by ex-ClassPass colleagues, Cheak celebrated its fifth anniversary with a flagship store debut at one of Singapore’s premier luxury malls.

Singapore athleisure brand Cheak, founded by Tiffany Chng and Olivia Yiong, opened its first flagship store at ION Orchard in October 2025. The Asian-centric activewear brand was acquired by Love, Bonito in 2022 and focuses on designing for Asian women's body types and tropical climates.

Bouldering leaves microplastics on cliffsGerman researchers document microplastic pollution from climbing shoes for the ...
28/12/2025

Bouldering leaves microplastics on cliffs

German researchers document microplastic pollution from climbing shoes for the first time and warn of long-term ecosystem damage.

A University of Bayreuth study reveals outdoor bouldering damages vegetation and deposits microplastics on natural rock, raising conservation concerns for the fast-growing sport.

Shein opens European hub in PolandOnline fashion retailer Shein has opened a new logistics center in Wrocław, Poland, it...
28/12/2025

Shein opens European hub in Poland

Online fashion retailer Shein has opened a new logistics center in Wrocław, Poland, its primary European distribution hub.

Online fashion retailer Shein has opened a new logistics center in Wrocław, Poland, its primary European distribution hub.

Asian Footwears launches AI platform for demand forecastingIndian footwear brand deploys in-house AI system to boost dis...
27/12/2025

Asian Footwears launches AI platform for demand forecasting

Indian footwear brand deploys in-house AI system to boost distributor sales through better demand forecasting and inventory management.

Asian Footwears unveils AsianGPT, a proprietary AI engine that analyzes 20+ years of sales data to help dealers increase revenues by 25-30% through improved inventory planning.

VSP Vision acquires Marcolin for $1.8 billionNot-for-profit vision benefits provider VSP Vision has finalized its acquis...
24/12/2025

VSP Vision acquires Marcolin for $1.8 billion

Not-for-profit vision benefits provider VSP Vision has finalized its acquisition of Italian eyewear manufacturer Marcolin from PAI Partners.

VSP Vision completes acquisition of Marcolin, the Italian luxury eyewear manufacturer behind Tom Ford, Zegna, and Christian Louboutin frames, strengthening its global eyewear portfolio.

Lululemon to enter six new markets in 2026Lululemon plans its biggest expansion yet, entering six new markets in 2026 as...
23/12/2025

Lululemon to enter six new markets in 2026

Lululemon plans its biggest expansion yet, entering six new markets in 2026 as growth slows in North America.

Lululemon will expand into Greece, Austria, Poland, Hungary, Romania and India in 2026, as global growth offsets North American challenges.

Racquet sports add years to lifeNew research shows racquet sports offer the biggest longevity gains, with tennis adding ...
23/12/2025

Racquet sports add years to life

New research shows racquet sports offer the biggest longevity gains, with tennis adding nearly ten years compared to a sedentary lifestyle.

New research shows racquet sports offer the biggest longevity gains, with tennis adding nearly ten years compared to a sedentary lifestyle.

Descente opens global flagship in BeijingDescente opens its global flagship “City of the Future” in Beijing, blending re...
22/12/2025

Descente opens global flagship in Beijing

Descente opens its global flagship “City of the Future” in Beijing, blending retail, sports culture and futuristic design.

Descente inaugurates "City of the Future" flagship at China World Trade Center in Beijing, redefining retail with immersive sports experiences.

Your athlete’s shirt just became their personal trainerNew research maps 40 years of fabric innovation, from polyester t...
22/12/2025

Your athlete’s shirt just became their personal trainer

New research maps 40 years of fabric innovation, from polyester to sensor-embedded textiles, revealing what works now and what’s coming next for brands.

Comprehensive research examines smart textile evolution for sportswear, analyzing material breakthroughs, wearable sensors, and market growth from $7 billion to $89 billion by 2035.

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