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EDM Publications

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EDM Publications

EDM Publications is a specialist, international information company that enables smart decision-making for executives. We are forward looking.

We help our customers win in the digital economy, unlocking the information, data, and connections our customers need to make the decisions that will enable their business to grow and thrive. Our portfolio of services and products inform, connect and solve the challenges of our members. Our business information service is tailored to the needs of the leading brands and retailers in the sporting go

ods industry, the outdoor industry, the eyewear industry and the footwear industry. It includes the following information services:

- Sporting Goods Intelligence Europe (SGI Europe) – www.sgieurope.com
- The Outdoor Industry Compass – www.oicompass.com
- Eyewear Intelligence – www.eyewearintelligence.com
- Shoe Intelligence on the international footwear markets - www.shoeintelligence.com

Visit our website to sign up for a membership. A subscription will unlock all the information you'll need to navigate your business through the current, fast-paced digital transformation. EDM has released multiple country specfic market reports in the sporting goods sector and outdoor industry (please get in touch: [email protected]). Our analyst team also conducts customized company analysis, sector reports, research and analysis tailord to the needs of our clients.

03/06/2026

PUMA’s biggest World Cup kit roster in 20 years

The Herzogenaurach brand holds the deepest African kit portfolio at the tournament.

PUMA will supply 11 national teams at the 2026 FIFA World Cup, more than at any tournament since 2006.

03/06/2026

The brands skipping the World Cup on purpose

Castore and Macron have no shirt at the 2026 World Cup. That is not a gap in their strategy. It is the strategy.

Castore and Macron hold no World Cup kit deals in 2026. How the two challenger sportswear brands built toward €500 million without national team partnerships.

03/06/2026

Two out of three demands accepted but it’s no deal

The drag activist agrees to two of Patagonia’s three demands, but refusing the third keeps the lawsuit alive into Pride month.

Patagonia issued three demands on June 1, 2026. Pattie Gonia accepted two and rejected the third. Latest update on the trademark lawsuit.

03/06/2026

FIFA launches female health and performance project

FIFA releases 30 peer-reviewed modules for its 211 member associations covering female physiology, nutrition, injury prevention and reproductive health.

FIFA launches 30-module health program for female footballers, addressing research showing only 6% of sports science studies focused exclusively on women.

03/06/2026

Asics and Montana Sport to end distribution agreement

The Swiss handover reflects Asics’s broader push toward a 40% direct-to-consumer ratio in Europe

Asics will end its 37-year distribution partnership with Montana Sport AG and assume direct market control in Switzerland from January 2028, as the brand accelerates its direct-to-consumer strategy across Europe.

03/06/2026

Li-Ning signs Curry. The game changes. Our analysis.

A $400m+ deal with Stephen Curry caps a multi-year push by Li-Ning to break out of China. Here’s what the strategy actually looks like.

Li-Ning signs Stephen Curry to a 10-year, $400m+ deal. We examine what the move reveals about the brand's global ambitions - and what it's still missing.

02/06/2026

Sports Direct launches World Cup 2026 retro campaign

Sports Direct banks on retro shirts and nostalgia to win the FIFA World Cup 2026 retail window

Sports Direct's FIFA World Cup 2026 campaign pairs a Score Draw heritage kit range - England and Scotland shirts from 1982 to 2004, priced £35-£50 - with a nostalgia-led film and live activation programme

02/06/2026

INTERSPORT Schweiz lands top employer ranking

Culture as a retention tool: Intersport Schweiz joins Switzerland’s top-rated employers.

INTERSPORT Schweiz has placed fourth at the Great Place To Work Switzerland Best Workplaces 2026 awards, a ranking determined entirely by employee feedback.

02/06/2026

Female participation reorders the US golf market

Female on-course participation in the US hit a record 8.1 million in 2025 — surpassing a 2006 peak that stood for nearly two decades.

US female on-course golfers reached a record 8.1 million in 2025, up 45% since 2020. NGF data on what it means for golf equipment, apparel and retail brands.

Adresse

ParadiesStr. 10
Munich
80538

Öffnungszeiten

Montag	09:00 - 18:00
Dienstag	09:00 - 18:00
Mittwoch	09:00 - 18:00
Donnerstag	09:00 - 18:00
Freitag	09:00 - 18:00

Telefon

+498912710822

Webseite

http://www.edmpublications.com/

Benachrichtigungen

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