EDM Publications

EDM Publications EDM Publications is a specialist, international information company that enables smart decision-making for executives. We are forward looking.

We help our customers win in the digital economy, unlocking the information, data, and connections our customers need to make the decisions that will enable their business to grow and thrive. Our portfolio of services and products inform, connect and solve the challenges of our members. Our business information service is tailored to the needs of the leading brands and retailers in the sporting goods industry, the outdoor industry, the eyewear industry and the footwear industry. It includes the following information services:

- Sporting Goods Intelligence Europe (SGI Europe) – www.sgieurope.com
- The Outdoor Industry Compass – www.oicompass.com
- Eyewear Intelligence – www.eyewearintelligence.com
- Shoe Intelligence on the international footwear markets - www.shoeintelligence.com

Visit our website to sign up for a membership. A subscription will unlock all the information you'll need to navigate your business through the current, fast-paced digital transformation. EDM has released multiple country specfic market reports in the sporting goods sector and outdoor industry (please get in touch: [email protected]). Our analyst team also conducts customized company analysis, sector reports, research and analysis tailord to the needs of our clients.

Alo and Co: China’s activewear race just got crowdedAlo Yoga’s Tmall debut joins a wave of premium brands accelerating C...
27/08/2026

Alo and Co: China’s activewear race just got crowded

Alo Yoga’s Tmall debut joins a wave of premium brands accelerating China entry.

Alo Yoga's Tmall debut joins Vuori, NikeSKIMS and Maia Active in a compressed race for China's premium activewear shopper.

Federer’s Hall of Fame week is also an On brand momentA tribute night, an On limited edition sneaker and a Basel film sh...
27/08/2026

Federer’s Hall of Fame week is also an On brand moment

A tribute night, an On limited edition sneaker and a Basel film show why Federer remains tennis’ clearest role model.

On unveiled a limited edition THE ROGER Centre Court and a campaign film for Roger Federer's Hall of Fame induction, following his US Open tribute night.

Castore at 10: From challenger to the global stageCastore turns 10 this month, having expanded into F1, football, rugby,...
27/08/2026

Castore at 10: From challenger to the global stage

Castore turns 10 this month, having expanded into F1, football, rugby, cricket, golf and heritage lifestyle brands.

Ten years after launch, Castore is building flexibility into its growth model, rotating Formula 1 partners and expanding into Belstaff and Grenson.

Skechers says it is now no. 2 US footwear brandA fast-growing sport roster and rising consumer favor are converging behi...
27/08/2026

Skechers says it is now no. 2 US footwear brand

A fast-growing sport roster and rising consumer favor are converging behind Skechers’ new US market-position claim.

Skechers says it is now the second-largest footwear brand in the US by units sold, citing consumer demand, retail scale and an expanding athlete roster.

Four days to kill a $20bn plan, and sap FIFA’s leaderA failed bid to sell equity in FIFA’s commercial rights has trigger...
26/08/2026

Four days to kill a $20bn plan, and sap FIFA’s leader

A failed bid to sell equity in FIFA’s commercial rights has triggered a leadership crisis at the organization.

A failed bid to sell equity in FIFA's commercial rights has triggered a leadership crisis at the organization.

Inside ANNI: How ANWR Group built AI to serve its retailersMichaela Brehm explains how ANNI turns ANWR Group’s founding ...
26/08/2026

Inside ANNI: How ANWR Group built AI to serve its retailers

Michaela Brehm explains how ANNI turns ANWR Group’s founding mission, supporting its retailers, into a working AI platform.

ANWR Group's AI platform ANNI extends the cooperative's founding mandate to support member retailers, built on Claude and rolled out in five months.

Altra splits its carbon plate to make shoe fasterThe cut sits under the big toe. The Vanish Carbon 3 is Altra’s fix for ...
26/08/2026

Altra splits its carbon plate to make shoe faster

The cut sits under the big toe. The Vanish Carbon 3 is Altra’s fix for a stiffness problem that every other super-shoe brand seems to have ignored.

Altra launches the $240 Vanish Carbon 3, a super shoe with a patent-pending split-toe carbon plate, as VF Corp's fastest-growing brand expands its lineup.

HOKA names Antoine Berthoud EMEA marketing directorAntoine Berthoud joined HOKA as a freelancer in 2013. He now runs the...
26/08/2026

HOKA names Antoine Berthoud EMEA marketing director

Antoine Berthoud joined HOKA as a freelancer in 2013. He now runs the brand’s events and activations across EMEA.

HOKA names Antoine Berthoud sports marketing director for EMEA, promoting an internal candidate as the brand drives parent Deckers Brands' growth.

adidas marketing ops VP Jochen Denninger dies at 57Jochen Denninger, adidas Vice President of Marketing Operations since...
26/08/2026

adidas marketing ops VP Jochen Denninger dies at 57

Jochen Denninger, adidas Vice President of Marketing Operations since 2024, died on August 23 after 29 years with the brand.

adidas Vice President of Marketing Operations Jochen Denninger has died at 57 after 29 years with the brand, his family said.

H1 2026: ANTA brand stalls as portfolio brands take overANTA Sports delivered record first-half revenue and profit, but ...
26/08/2026

H1 2026: ANTA brand stalls as portfolio brands take over

ANTA Sports delivered record first-half revenue and profit, but growth increasingly came from elsewhere. While the core ANTA brand rose just 4.8 percent, FILA and the group’s smaller brands provided most of the momentum.

ANTA Sports delivered record first-half revenue and profit, but growth increasingly came from elsewhere. While the core ANTA brand rose just 4.8 percent, FILA and the group's smaller brands provided most of the momentum.

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