haebmau.

we make people love a brand
Über 150 Berater, Strategen, Kreative und Storyteller machen uns zur füh

we make people love a brand – durch einzigartige Kommunikationskonzepte schafft häberlein & mauerer Mehrwert für nationale und internationale Consumer Brands. Mit dem Fokus auf Kommunikation stärken mehr als 150 Experten in München und Berlin Brand Images und schaffen emotionale Brand Experiences. Das erklärte Ziel in zwölf Erlebniswelten: Konsumenten dauerhaft für Marken und Produkte begeistern.

we make people love a brand – häberlein & mauerer uses unique communication concepts to create added value for national and international consumer brands. Over 150 experts in Munich and Berlin focus on communication to strengthen brand images and create emotional brand experiences. The explicit goal in our twelve divisions is to spark consumers’ long-term enthusiasm for brands and products.

11/06/2026

Good luck ÖFB 🇦🇹⚽

On May 27, 2026 we celebrated the official Farewell Event for the Austrian National Team with and .winninger – just before they took off for the biggest football highlight of the summer. The event was all about football passion, unity and fan support. ✨

The highlight? An exclusive meet-and-greet and signing session with coach Ralf Rangnick and players Patrick Wimmer, Kevin Danso & Philip Lienhart, plus personal media interviews that captured the team’s excitement ahead of the tournament. 🎙️

As , we handled the media invitations, interview coordination and on-site media support – ensuring a seamless, emotional event that put the bond between brand, team and fans front and centre.

Big thanks to , .winninger & everyone who joined us. Cheering for the team’s first group match on June 17! 🚀

10/06/2026

Celebrating 70 years of in the heart of Paris! 🕶️✨

To mark this milestone at Les Bains, we at were thrilled to bring and the amazing along for the ride.

From capturing exclusive social content to celebrating Carrera’s iconic heritage, it was a night to remember. 📸🔥

Proud to support in making this anniversary truly unforgettable.

09/06/2026

Health is defined by prevention.

For a decade, Anna Kraft has been balancing family, a demanding career, and life with Multiple Sclerosis.
For her, health isn’t an abstract future goal—it’s a daily practice of managing energy and recovery.

We are proud to support this partnership between Anna and , where we oversee the communications strategy.

This project reflects our own vision of what modern health looks like: science-based but accessible, personalized but inclusive, and above all—credible.
Together with MOLEQLAR, Anna is moving beyond standard wellness.

By using regular diagnostics and personalized supplementation strategies, she is taking a data-driven approach to optimize her daily life.

08/06/2026

Last week we celebrated the launch of the Marc O’Polo DENIM Crayfish Capsule Collection in Hamburg with an exclusive dinner ⚓✨

Inspired by the Swedish tradition of Kräftskiva, the iconic crayfish feast marking the late summer season, the evening paid homage to the brand’s Scandinavian heritage in a modern, curated setting. 🦞

16 selected editors from Germany, Italy, Poland, the Netherlands, and Spain joined us to experience the collection on site and discover the Crayfish Capsule in an intimate atmosphere.

The capsule collection translated the Kräftskiva tradition into a contemporary fashion narrative.

We haebmau supported strategically from concept to ex*****on and handled on-site German press and editor management.

A night celebrating heritage, creativity, and connection. 🥂

03/06/2026

Don’t get us wrong: AI brings real value in a crisis. Real-time monitoring, sentiment analysis, a first draft in seconds. All genuinely useful.

But how can we truly understand how those affected actually feel? That’s where AI stops — and where we begin. Empathy, accountability and ownership.

02/06/2026

Since 2010, has championed sustainable premium lifestyle through a focus on the finest mulberry silk, complemented by cashmere and other carefully selected natural materials, combining timeless design with certified standards including OEKO‑TEX® and GOTS, and a responsible, zero‑waste mindset.

True to „Not all silk is equal,“ each piece is crafted for comfort, functionality and modern elegance—made to move with today’s life.

So excited to have you on board🩵!!

01/06/2026

Think you know ? Think again. 🥃✨

We recently had the pleasure of conceptualizing and executing an exclusive event showcasing the full range of Jack Daniel’s Ready-To-Drink Non-Cola flavors.

From initial strategy to influencer & media collaborations, we brought the brand’s versatile world to life. A major highlight: our live content session with , capturing the energy of the night in real-time.

Photocredits:

29/05/2026

haebmau supports .ansay and CAPO’s long-term awareness initiative, which places social impact at the center. 💚

The focus: evidence‑based conversations on medical cannabis, mental health, and addiction prevention—designed to reach audiences often overlooked by the healthcare system.

March marked the launch with a moderated men’s mental‑health dinner co‑hosted by CAPO and Pl***oy Editor‑in‑Chief Florian Boitin, addressing stigma and opening dialogue. On May 7, the “CANNABE” documentary screened at Berlin’s Delphi Filmpalast, featuring exchanges with pharmacy and medical experts as well as people with lived experience.

The initiative also includes a digital mental-health e-book designed to make educational resources and support more accessible.

28/05/2026

LLMs optimize what they were trained on — clicks, engagement, readability, keyword density.

What they don’t optimize for: brand values, cultural sensitivity, and long-term reputation.

And that’s the trap. A text can be algorithmically perfect and strategically wrong at the same time.
 Optimizing the algorithm is easy. Optimizing the brand is the job.

Adresse

Munich
80801

Telefon

+4989381080

Webseite

http://www.haebmau.de/

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