Irmasworld

Irmasworld Follow IRMA on her journey into the world of Fashion, Beauty and Travel. Join IRMA on IRMASWORLD, ICON-Welt am Sonntag, ELLE Japan. Get inspired!

IRMA is the brainchild and alter ego of successful illustrator, art director and publisher Jasmin Khezri. Raised in Germany, England and France, Jasmin studied at the renowned Parsons School of Design in Paris and Los Angeles and went on to become a leading award-winning art director in Europe. Besides a successful career in magazines and retail, she became famous for her unique illustration style

and later for her digital magazine IRMASWORLD which was founded 2010.
“When I had the idea of creating that iconic illustrated character, I did not have to think twice how i want to name it: IRMA will be her name. My grandmother, Irma, was an inspirational force in my life. She was a muse to her husband, the sculptor Carl Vilz and worked a great part of her life successfully as a fashion buying director. IRMA encapsulates and brings to live the virtues of an artistic, independent, and modern woman – always ahead of her generation and always with a sparkle in her eyes.”

The magazine and social media space quickly became a playground that caught IRMA´S eye, supported by a team of international editors and our editor-at-large in New York, Zoe Stefanie Warncke. They discover and edit weekly stories, interviews, design features trends and all things about beauty, travel, fashion and living. Always trying to communicate the spirit of IRMA while observing the zeitgeist. Over the years Jasmin designed and created many products together with partners in Europe, USA and Japan. From Celine to Rolls-Royce from ISETAN to myTheresa and many more. Always inspired by IRMA’s world. In 2020 Jasmin extended her brand into designing fashion by launching Irmasworld-The-Label which is highly influenced by contemporary art, her passion for illustrations and fabric. Her goal is to create only what is needed in a very slow fashion spirit; no steady collections, no seasons, just everything organic, growing in time. The editing studio is based in Munich, Germany, you can find all items in the online shop IRMASWORLD.com and also mindfully curated in regularly held pop-up concept stores, whenever we find a lovely location. Subscribe to our Sunday newsletter and find out about gallery events, pop ups, fashion events, dinner parties and top stories

Keeping warm these days with a THANK YOU CODE 🌞 Please enter the following discount code at checkout in our online shop...
01/01/2026

Keeping warm these days with a THANK YOU CODE 🌞 Please enter the following discount code at checkout in our online shop at IRMASWORLD.com 💫THANKYOU2025

How are you doing New Year’s Eve? Eight moods out from my sketchbook. Wishing you a great evening and a fantastic New Ye...
31/12/2025

How are you doing New Year’s Eve? Eight moods out from my sketchbook. Wishing you a great evening and a fantastic New Year 💌

Fashion’s most interesting conversations happen between eras. The instinct to mix vintage with contemporary pieces is n...
28/12/2025

Fashion’s most interesting conversations happen between eras. The instinct to mix vintage with contemporary pieces is not about nostalgia. It is a way of dressing that signals confidence — an understanding that personal style is built over time, not bought in one go. In our world, vintage feels not just relevant, but entirely at ease🌞send us a DM for all infos regarding vintage and find all looks at IRMASWORLD.com | SHOP

25 was a busy year, not always traveling far, but continuously curious. Here comes my list about the places that are sti...
26/12/2025

25 was a busy year, not always traveling far, but continuously curious. Here comes my list about the places that are still on my mind and why so far they keep The Best at my Bucket list.
See the full guide at our Sunday Newsletter via IRMASWORLD.com | Magazine

25/12/2025
Then and now: vintage furs are reworked at our Atelier into contemporary winter pieces that become part of our collectio...
21/12/2025

Then and now: vintage furs are reworked at our Atelier into contemporary winter pieces that become part of our collection , extending the life of existing materials while creating garments that feel both modern and enduring, much better than using new fake furs.
See our latest ones at IRMASWORLD.com | SHOP

SLIDE 1 | worn with our red Loden Pants
SLIDE 2 | belted with a vintage metal belt by and matched to our new Sloane pants

Then and now: vintage furs are reworked at our Atelier into contemporary winter pieces that become part of our collectio...
21/12/2025

Then and now: vintage furs are reworked at our Atelier into contemporary winter pieces that become part of our collection , extending the life of existing materials while creating garments that feel both modern and enduring, much better than using new fake furs.
See our latest ones at IRMASWORLD.com | SHOP

SLIDE 1 | worn with our red Loden Pants
SLIDE 2 | belted with a vintage metal belt by and matched to our new Sloane pants

Here comes a dazzling new winter art moment in St. Moritz — where .holler latest work has landed at the ice skating cou...
18/12/2025

Here comes a dazzling new winter art moment in St. Moritz — where .holler latest work has landed at the ice skating court like a pink mirage in the snow.

Imagine a carousel — but not the rickety, nostalgic sort that evokes seaside boardwalks and cotton-candy afternoons. Höller’s is a sculptural paradox: twelve mirrored facets clad in a confection-pink veneer, arranged in a precise dodecagon and set to rotate slowly — serenely — against the snowy backdrop of the Engadin Alps. Beautiful.

Before the holidays, I went on a trip to the Suvretta House, a place with a traditional, old-school luxury décor and a f...
17/12/2025

Before the holidays, I went on a trip to the Suvretta House, a place with a traditional, old-school luxury décor and a fairy-tale look. It boasts a ski school, a swimming pool, a spa and three excellent restaurants. The serene surroundings and superb service bring guests into a state of pampered calm

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IRMAS WORLD

A digital space and creative studio inspiring you with fashion, art, design, beauty and travel

Jasmin Khezri, creator of IRMA and founder of IRMASWORLD®:

IRMA is the brainchild and alter ego of successful illustrator, art director and publisher Jasmin Khezri.

Raised in Germany, England and France, Jasmin studied at the renowned Parsons School of Design in Paris and Los Angeles and went on to become one of the youngest award winning art directors in Europe. Besides a successful career in magazines and retail, she became famous for her unique Illustration style and especially for IRMA:“ When I had the idea of creating that iconic illustrated character, I did not have to think twice: IRMA will be her name. My grandmother, Irma, was an inspirational force in my life. She was a muse to her husband, renowned sculptor Carl Vilz and worked a great part of her life successfully as fashion buying director.IRMA encapsulates and brings to live the virtues of a strong, independent, and modern woman – always ahead of her generation and always with a sparkle in her eyes“Jasmin Khezri went on to found IRMASWORLD® where curated discoveries are illustrated, written about and published.