Was ist die Webseite?

Irmasworld

Follow IRMA on her journey into the world of Fashion, Beauty and Travel. Join IRMA on IRMASWORLD, ICON-Welt am Sonntag, ELLE Japan. Get inspired!

IRMA is the brainchild and alter ego of successful illustrator, art director and publisher Jasmin Khezri. Raised in Germany, England and France, Jasmin studied at the renowned Parsons School of Design in Paris and Los Angeles and went on to become a leading award-winning art director in Europe. Besides a successful career in magazines and retail, she became famous for her unique illustration style

and later for her digital magazine IRMASWORLD which was founded 2010.
“When I had the idea of creating that iconic illustrated character, I did not have to think twice how i want to name it: IRMA will be her name. My grandmother, Irma, was an inspirational force in my life. She was a muse to her husband, the sculptor Carl Vilz and worked a great part of her life successfully as a fashion buying director. IRMA encapsulates and brings to live the virtues of an artistic, independent, and modern woman – always ahead of her generation and always with a sparkle in her eyes.”

The magazine and social media space quickly became a playground that caught IRMA´S eye, supported by a team of international editors and our editor-at-large in New York, Zoe Stefanie Warncke. They discover and edit weekly stories, interviews, design features trends and all things about beauty, travel, fashion and living. Always trying to communicate the spirit of IRMA while observing the zeitgeist. Over the years Jasmin designed and created many products together with partners in Europe, USA and Japan. From Celine to Rolls-Royce from ISETAN to myTheresa and many more. Always inspired by IRMA’s world. In 2020 Jasmin extended her brand into designing fashion by launching Irmasworld-The-Label which is highly influenced by contemporary art, her passion for illustrations and fabric. Her goal is to create only what is needed in a very slow fashion spirit; no steady collections, no seasons, just everything organic, growing in time. The editing studio is based in Munich, Germany, you can find all items in the online shop IRMASWORLD.com and also mindfully curated in regularly held pop-up concept stores, whenever we find a lovely location. Subscribe to our Sunday newsletter and find out about gallery events, pop ups, fashion events, dinner parties and top stories

13/08/2025

Like every year, we are sharing our favorite places for a perfect time at Algarve. Find the full guide also in our Sunday Newsletter at irmasworld.com | Magazine or below ( short version)

Algarve Guide
Dine& wine Algarve

Porches Pottery
An artisan workshop preserving the Algarve’s majolica heritage through hand-painted ceramics and tile art.

Companhia das Culturas – Castro Marim
A boutique eco-retreat blending organic minimalism with rustic charm amidst orchards and former agricultural ruins.

Club Nautico Silves – Silves
Situated along the Arade River, this nautical club delivers grilled seafood and hearty dishes in a relaxed, open-air setting.

Cervejaria Lucio – Portimão
A beloved seafood institution where tile-lined walls lend an air of timeless charm, perfect for social dining over shellfish and cold beer.

Vila Lisa – Mexilhoeira Grande
A cozy, family-run gem where hearty, home-style dishes are served in a warm, intimate setting.

O Pescador – Benagil
Perched above coastal cliffs, this restaurant pairs dramatic ocean views with a focused seafood menu.

Marisqueira Rui – Silves
Central in Silves for over 40 years, this place is known for fresh seafood straight from the market and an energetic dining scene.

Pensāo Agricola
A rustic farmhouse transformed into a boutique hideaway, where mediterranean breakfasts unfold in sunlit courtyards.

10/08/2025

Sunday Lunch ☀️recomand Beach Shack , airy cloths, shells and friends

09/08/2025

07/08/2025

Spending a few days in Comporta results in a short guide, we put together for your next trip to Portugal 🌞More about it in our next Fall issue for and our Sunday Newsletter at irmasworld.com

Comporta Guide

iRMA travels

05/08/2025

02/08/2025

With a new series of unique places we are looking for forgotten jewels in the world of travel.
Tucked away in a lush garden and just a stone’s throw from the beach, .4fontane offers a glimpse into a more tranquil and refined side of Venice. This family-run, charmingly discreet hotel preserves the last traces of the Lido’s golden era,filled with art and antiques, originally built in 1573 it was probably designed by Andrea Palladio as a second residence and vineyard for the Pisani family. It was later converted into a hotel and in 1954, the Bevilacqua family who had been artists and architects took over. READ THE FULL STORY at irmasworld.com Magazine

Lido Di Venezia
IRMA travels

31/07/2025

This and that from our show room, especially the red pencil skirt from the summer 2026 collection , rainy days and my obsession with fabrics

Parker jacket
Pencil skirt

30/07/2025

Last week, I was in Venice for and , exchanging ideas with our editor, , and enjoying a cooking class, art and a nautical experience along the lagoon.

27/07/2025

Thank you all for coming by and cherishing the older things by combining them differently and putting a spotlight on forgotten pieces. We love vintage, not only for the look but for the importance and value of craftmanship for making garments and not to forget the selected interior pieces and ceramic art that sourrounder us in this beautiful, new location

For enquiries send us a D your email at [email protected]

-vintage pop up

Adresse

Munich

Webseite

http://www.irmasworld.com/

Benachrichtigungen

Lassen Sie sich von uns eine E-Mail senden und seien Sie der erste der Neuigkeiten und Aktionen von Irmasworld erfährt. Ihre E-Mail-Adresse wird nicht für andere Zwecke verwendet und Sie können sich jederzeit abmelden.

Service Kontaktieren

Nachricht an Irmasworld senden:

Verknüpfungen

IRMAS WORLD

A digital space and creative studio inspiring you with fashion, art, design, beauty and travel

Jasmin Khezri, creator of IRMA and founder of IRMASWORLD®:

IRMA is the brainchild and alter ego of successful illustrator, art director and publisher Jasmin Khezri.

Raised in Germany, England and France, Jasmin studied at the renowned Parsons School of Design in Paris and Los Angeles and went on to become one of the youngest award winning art directors in Europe. Besides a successful career in magazines and retail, she became famous for her unique Illustration style and especially for IRMA:“ When I had the idea of creating that iconic illustrated character, I did not have to think twice: IRMA will be her name. My grandmother, Irma, was an inspirational force in my life. She was a muse to her husband, renowned sculptor Carl Vilz and worked a great part of her life successfully as fashion buying director.IRMA encapsulates and brings to live the virtues of a strong, independent, and modern woman – always ahead of her generation and always with a sparkle in her eyes“Jasmin Khezri went on to found IRMASWORLD® where curated discoveries are illustrated, written about and published.