07/10/2025
WHEN YOU JUMP ON THE WRONG BANDWAGON
�Have you ever followed a trend just because everyone else was doing it? Because it was so tempting that you thought: “Let’s ride this — everyone’s watching!”
But here’s the catch:
If it doesn't align with your values, voice, or audience expectations, you’re not gaining visibility — you're creating confusion.
Instead of positioning yourself as a leader, you blur your identity and dilute your message.
�And, worst of all, you lose the trust you've worked hard to build.
Following trends is not a strategy.
�Clarity is. Consistency is. Authenticity is.
So before jumping on a hype train, ask yourself:
– Does this serve my audience?�– Does it strengthen my message?�– Does it align with what I actually believe?
Sometimes, the best move is not to jump, but to stay on track.