Granny&Smith

Granny&Smith KEIN BULLSH*T. KEIN DRAMA. Gemeinsam mit unseren Kunden entwickeln wir innovative Produkte und Marken, als wären es unsere eigenen.
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Wir arbeiten nicht für dich, sondern mit dir. Was du von uns erwarten kannst, ist, dass dein Produkt am Ende nicht nur gut aussieht, sondern auch gut funktioniert. Und wir sorgen dafür, dass es einfach ist. Indem wir uns auf die Entwicklung von Innovationen konzentrieren, haben wir uns eine Kompetenz angeeignet, die auf dem Markt einzigartig ist.

Mit über 15 Jahren Erfahrung sind wir stolz darau

f, einer Vielzahl von zukunftsorientierten Innovatoren erfolgreich dabei geholfen zu haben, neue Produkte, Dienstleistungen, Geschäftsmodelle und Marken zu entwickeln oder bestehende neu zu erfinden.

24/07/2025

//WHY LAZY PEOPLE CAN BE GREAT INNOVATORS

Picture this:

A homeowner ties a string to their lawnmower, stakes it to the center of the yard, hits the power… and sits back with a lemonade as it mows in perfect circles.

Genius? 100%.

Lazy? Maybe.

But also — efficient, inventive, and ahead of their time.

Just remember what Bill Gates once said:

"I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it."

Here’s the part people miss:

"Lazy" people aren’t unmotivated.�They’re efficiency maximalists.�They see tedium and think:
“Why are we still doing it this way?”
They question the default.�They remove unnecessary friction.�They value outcomes over appearances.

The 3 Secret Superpowers of Lazy Innovators:

They challenge "This is how it’s always been done."�They don’t optimize tasks — they eliminate them.�They have deep user empathy, because they don’t want to suffer either.

Think about it:

Remote controls�Email�Copy/paste�Automatic transmissions

All born from someone thinking:

“There’s GOT to be an easier way…”

That’s not laziness. That’s innovation.

So the next time someone calls you lazy for automating a process, reusing code, or streamlining a workflow, just smile and say:

"I’m not lazy. I’m designing the future."

Your turn:
�What’s the most “lazy” solution you’ve come up with and turned out to be absolutely brilliant?

22/07/2025

//CUDOS, IF YOUR HANDS DON’T SWEAT

You’re braver than most.

Look at this worker performing a routine screwing job – at a staggering height, where one misstep could be fatal.

Now imagine this:

A robot climbing that structure.
Precision machinery handling those bolts.
Human expertise guiding it safely from the ground.

Do you think robotics could help here to prevent workers from risking their lives?

Would you trust a machine to do this kind of high-stakes maintenance?

Whether it's repairing a TV antenna, servicing a wind turbine, or inspecting telecom towers –technology is advancing fast.

But are we ready to hand over the wrench?

We’d love to hear your thoughts.

03/07/2025

//HERE’S THE FUTURE OF URBAN TRANSPORT

Meet the FlyNow eCopter

Urban mobility is about to take off, literally.

The eCopter by FlyNow is a fully electric, zero-emission air taxi designed to revolutionize how we move in and around cities.

✅ 200kg payload�✅ 30-minute flight time, up to 50 km range�✅ Zero CO₂ emissions�✅ Quiet & efficient (under 55 dB)�✅ Affordable – designed to cost as little as a car ride�✅ Smart & safe – autonomous flight with full redundancy

Built on a single modular airframe and using a coaxial rotor system, it’s simple, scalable, and cost-effective—poised to help reduce the immense annual cost of urban congestion.

First commercial cargo flights are expected in 2026, with passenger service soon after.

Would you ride one?

30/06/2025

//BLIND SPOTS

What’s crystal clear to you might be completely invisible to your competitors.

That’s the opportunity.
The biggest wins often come from seeing what others overlook: those blind spots created by outdated assumptions or “safe” thinking.

Fresh perspectives aren’t just nice to have. They’re your edge.
�They help you spot opportunities no one else sees.�They guide you to solve real problems in ways that actually matter to your audience.

Stop trying to outmatch everyone at their game.
�Start playing your own: with clarity, creativity, and a deep focus on delivering what your customers truly need.

27/06/2025

//THE PLANE ON THE CRANE

Look at that plane hanging from a crane.�
An unfinished product, but enough for the client to:

See it.
Feel it.�Understand it.

Welcome to the art of MVPs.�Not polished. Not perfect.�But tangible.
Because when you're building the future,�you can't just tell people.�You have to show them.

Innovation is messy.�But vision? Vision needs scaffolding.

24/06/2025

//FORGET CIRCLING THE LOT

Robots have it covered.

Driverless parking robots are here, and they’re seriously good at Tetris.

They shuffle cars with crazy precision, squeeze more vehicles into less space, and say goodbye to parking lot stress.

It’s not a scene from a sci-fi movie — this tech is already rolling out and reshaping how we think about cities, logistics, and space itself.

Would you hand over your keys to a robot?

23/06/2025

//ROTATING — THE NEW LIVING?

Would you live in a house where the rooms rotate?

In Tehran, there’s a seven-story home doing exactly that.

Designed by Iranian studio NextOffice, the Sharifi-ha House features three rooms that can each rotate 90 degrees — just like a rotating stage or a car showroom platform.

Why?
�This is designed to adapt to the seasons, the sun, and the changing needs of the people who live there.

In winter, the rooms close inward to stay cozy.�In summer, they swing out to catch the breeze and sunlight.

This is more than architecture.
�It’s a bold rethinking of how we live with our environment — not against it.

What do you think:
�Gimmick? Genius? Or maybe the future of home design?

17/06/2025

//THE BEST PACKAGING IS NO PACKAGING

But since we’re not quite there yeT, this might be the next best thing.

Imagine pouring in a liquid that immediately wraps around your product like a custom-made cocoon.

No measuring. No cutting. No wasted space.

It’s not just smart — it’s adaptive, efficient, and surprisingly satisfying to watch.

The real innovation here isn’t just in the material.

It’s in rethinking how packaging works.

Instead of forcing the product to fit the packaging... the packaging fits the product.

So what’s next?

Returnable systems? Reusable modules? Smart compostables?

We’re at an exciting intersection where sustainability meets creativity.

What’s your take?

Is this the future or just a clever interim step?

12/06/2025

//HOW CORPORATE INNOVATION PROCESSES OFTEN FEEL

�You’ve probably been there:

�Great idea
�Endless slides�
Too many meetings�...and then?
Silence.

After so many years in innovation, we know what really works:

Step 1: Building a clear, visual product vision
�Step 2: Asking yourself: what would a customer actually see?
�Step 3: Building just that — skipping the backend for now
�Step 4: Getting real buying interest�

That’s a safe way to avoid building what people neither want nor need.

What would you add?

03/06/2025

”THAT SHOT CAN’T BE DONE.“

That’s what they all said.

– The angle was too sharp.�– The path was crowded.�– The logic didn’t check out.

But then… Someone lined it up anyway.
�They took the risk. And nailed it.

That’s how real innovation happens.

– Airbnb? “Strangers won’t open their homes.”�– Tesla? “Electric is too niche.”�– Netflix? “People love their DVD rentals.”�– Uber? “You can’t just let anyone drive a taxi.”

Every one of these looked like a trickshot—until someone made it.

Innovation doesn’t wait for perfect conditions.
�It happens when someone sees a shot others don’t.
�And has the guts to take it.

The best entrepreneurs?
�– They think like world-class players.
– They obsess over the table = market.�– They spot unconventional angles.�– They bet on moves others won’t even try.�– They execute like every detail matters.

What looks impossible today…
�Might just be your opportunity in disguise.

What’s the “no way” idea you’ve been turning over in your mind?

Drop it below — because every impossible shot starts with someone brave enough to line it up.

02/06/2025

//WHAT IF – THE WORLD OF BOOKS CAME TO YOU?

What AI can also do is create wonderful What Ifs like this one.

With it, you can cross boundaries and create visions of a world, where everything is possible.

With our customers, with our Startup-Audio approach, we do not only create visions, but make them into realities.

What would you like to become a reality?

Video: natural.dave on TikTok

// 7 REASONS INNOVATIONS ARE NOT BROUGHT TO LIFE #1 Fear of FailureBecause people are afraid of losing face or spoiling ...
28/05/2025

// 7 REASONS INNOVATIONS ARE NOT BROUGHT TO LIFE

#1 Fear of Failure
Because people are afraid of losing face or spoiling their careers.

#2 Limited Budget
That can be a significant barrier.

#3 Lack of Manpower
That can lead to an overload of work.

#4 Lack of Expertise
Due to limited knowledge in various areas.

#5 Inadequate Support Systems
You may need them to navigate the complexities of innovation.

#6 Resistance to Change
While trying to solve problems with the same thinking you used creating them.

#7 Market Misalignment
By failing to do a product-market-fit test.

Anything else?

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