Granny&Smith

Granny&Smith KEIN BULLSH*T. KEIN DRAMA. Gemeinsam mit unseren Kunden entwickeln wir innovative Produkte und Marken, als wären es unsere eigenen.
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Wir arbeiten nicht für dich, sondern mit dir. Was du von uns erwarten kannst, ist, dass dein Produkt am Ende nicht nur gut aussieht, sondern auch gut funktioniert. Und wir sorgen dafür, dass es einfach ist. Indem wir uns auf die Entwicklung von Innovationen konzentrieren, haben wir uns eine Kompetenz angeeignet, die auf dem Markt einzigartig ist.
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Mit über 15 Jahren Erfahrung sind wir stolz darau

f, einer Vielzahl von zukunftsorientierten Innovatoren erfolgreich dabei geholfen zu haben, neue Produkte, Dienstleistungen, Geschäftsmodelle und Marken zu entwickeln oder bestehende neu zu erfinden.

13/08/2025

EX*****ON EATS STRATEGY FOR BREAKFAST

People think it needs a strategy for ex*****on.

They’re right.

But what happens in reality?

One strategic session follows the other – while…nothing…really happens.

So what is an even elaborate strategy worth if it’s not followed by ex*****on?

Right.

Zero.

11/08/2025

DISNEY – MASTERS OF BRAND EXPERIENCE

There’s hardly any enterprise that embodies the spirit of innovation like the Walt Disney Company – right from the beginning.

It is also the spirit of the man the journey started with in 1923. “You must not let anyone define your limits because of where you come from. Your only limit is your soul.” – Walt Disney

Unlike hardly any other brand has Disney carried its magic through decades while it’s never stopped innovating and growing.

As you can see in the video, it’s not only children’s faces the masters of brand experience put smiles on.

What other masters of brand experience do you know?



07/08/2025

//NO MORE VEIN TREISURE HUNTS

Here you go.

You know that awkward moment when a nurse has to poke around trying to find a vein?

That might soon be a thing of the past.

Look at the demo of a vascular imaging system that projects a real-time vein map directly onto your skin.

Where the arm literally lights up with a color-coded guide showing where the veins are.

Picture this: clinicians can now see where to stick before they even try. No more guessing. No more turning into a human pincushion.

This isn’t just cool tech – it’s a huge step towards precision healthcare. It’s faster, more accurate, and way more comfortable for patients.

Built by Christie Medical Holdings, this innovation is a great reminder: the future of healthcare isn’t only about new drugs – it’s also about making the basics smarter and less stressful.

This is exactly the kind of practical innovation we love to build with our clients. If you're trying to bring ideas like this to life – without burning through time and money – let’s talk.

PS: Curious to hear from others in the space: What’s a small piece of healthcare you’d love to see improved with tech?

06/08/2025

//WHERE FARMING LOOKS LIKE CHILD’S PLAY

Look at this video showing that innovative approaches to make farmlife easier don’t always use sophisticated high tech.

Sometimes creativity and easiness are enough to make even farmwife look like child’s play.

What other solutions do you know that make big impact with seemingly little effort?

04/08/2025

//12 YEARS – BUT NOT TOO YOUNG TO STUMP ADULTS

Innovation has no age limit. Just look at 12-year-old Eniola Shokunbi.

At just 8 years old, Eniola lived through the height of the COVID-19 pandemic. Four years later, this Nigerian-American tween turned a school project into a life-changing invention.

With nothing more than cardboard, duct tape, and four furnace filters, Eniola transformed a basic box fan into a working air filter capable of removing over 99% of virus particles from the air.

Let that sink in:
�A 12-year-old designing a low-cost air purification system that outperforms so many commercial filters.

And now?
�Eniola recently attended the Connecticut State Bond Commission meeting, where $11.5 million was unanimously approved to build and install her filter system in schools across the state.

This isn’t just a win for innovation – it’s a reminder that no one is too young to shape a better future.

The next generation of problem-solvers is already here – with their ingenuity, resilience, and vision. And they’re just getting started.

So let’s celebrate and support them.

01/08/2025

//WHY PERSISTENCE IS KEY

You probably heard it a thousand times, but it is really true – although it may sound unse*y to you.

The key to success, not in innovation only, is persistence .

“Those who win never quit. Those who quit never win.“ True words by Roy T. Bennett

And now enjoy watching where her persistence gets that young woman.

#

28/07/2025

//AIRBAGS FOR MORE WORKPLACE SAFETY

According to the US National Safety Council, “falls to a lower level is the third leading fatal workplace event and the fifth leading event resulting in both DART and DAFW cases.“

DART = Days Away, Restricted, or Transferred

DAFW = Days Away From Work.

With these Airbag Safety Vests, serious injuries caused by falling from low heights can be prevented.

This innovation doesn’t only make work safer, but saves a lot of money and trouble, too.

Workplace safety is an issue that still needs to be solved in many respects.

We think SKYLOTEC GmbH did a great job here.

24/07/2025

//WHY LAZY PEOPLE CAN BE GREAT INNOVATORS

Picture this:

A homeowner ties a string to their lawnmower, stakes it to the center of the yard, hits the power… and sits back with a lemonade as it mows in perfect circles.

Genius? 100%.

Lazy? Maybe.

But also — efficient, inventive, and ahead of their time.

Just remember what Bill Gates once said:

"I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it."

Here’s the part people miss:

"Lazy" people aren’t unmotivated.�They’re efficiency maximalists.�They see tedium and think:
“Why are we still doing it this way?”
They question the default.�They remove unnecessary friction.�They value outcomes over appearances.

The 3 Secret Superpowers of Lazy Innovators:

They challenge "This is how it’s always been done."�They don’t optimize tasks — they eliminate them.�They have deep user empathy, because they don’t want to suffer either.

Think about it:

Remote controls�Email�Copy/paste�Automatic transmissions

All born from someone thinking:

“There’s GOT to be an easier way…”

That’s not laziness. That’s innovation.

So the next time someone calls you lazy for automating a process, reusing code, or streamlining a workflow, just smile and say:

"I’m not lazy. I’m designing the future."

Your turn:
�What’s the most “lazy” solution you’ve come up with and turned out to be absolutely brilliant?

22/07/2025

//CUDOS, IF YOUR HANDS DON’T SWEAT

You’re braver than most.

Look at this worker performing a routine screwing job – at a staggering height, where one misstep could be fatal.

Now imagine this:

A robot climbing that structure.
Precision machinery handling those bolts.
Human expertise guiding it safely from the ground.

Do you think robotics could help here to prevent workers from risking their lives?

Would you trust a machine to do this kind of high-stakes maintenance?

Whether it's repairing a TV antenna, servicing a wind turbine, or inspecting telecom towers –technology is advancing fast.

But are we ready to hand over the wrench?

We’d love to hear your thoughts.

03/07/2025

//HERE’S THE FUTURE OF URBAN TRANSPORT

Meet the FlyNow eCopter

Urban mobility is about to take off, literally.

The eCopter by FlyNow is a fully electric, zero-emission air taxi designed to revolutionize how we move in and around cities.

✅ 200kg payload�✅ 30-minute flight time, up to 50 km range�✅ Zero CO₂ emissions�✅ Quiet & efficient (under 55 dB)�✅ Affordable – designed to cost as little as a car ride�✅ Smart & safe – autonomous flight with full redundancy

Built on a single modular airframe and using a coaxial rotor system, it’s simple, scalable, and cost-effective—poised to help reduce the immense annual cost of urban congestion.

First commercial cargo flights are expected in 2026, with passenger service soon after.

Would you ride one?

30/06/2025

//BLIND SPOTS

What’s crystal clear to you might be completely invisible to your competitors.

That’s the opportunity.
The biggest wins often come from seeing what others overlook: those blind spots created by outdated assumptions or “safe” thinking.

Fresh perspectives aren’t just nice to have. They’re your edge.
�They help you spot opportunities no one else sees.�They guide you to solve real problems in ways that actually matter to your audience.

Stop trying to outmatch everyone at their game.
�Start playing your own: with clarity, creativity, and a deep focus on delivering what your customers truly need.

27/06/2025

//THE PLANE ON THE CRANE

Look at that plane hanging from a crane.�
An unfinished product, but enough for the client to:

See it.
Feel it.�Understand it.

Welcome to the art of MVPs.�Not polished. Not perfect.�But tangible.
Because when you're building the future,�you can't just tell people.�You have to show them.

Innovation is messy.�But vision? Vision needs scaffolding.

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