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stunandawe, Prenzlauer Berg (2025)

17/06/2025

🚀 We took a leap into the unknown and joined the World's Largest Hackathon! 🌍

We didn't have a perfect plan, but that's the point. Hackathons are messy, and that's where the magic happens. Thanks to .new for setting it up.

We wanted to push ourselves, stop overthinking, and just build with AI.

In our latest blog post, we share what it's really like to vibe code. Spoiler: It's not just about speed. It's a whole new way of thinking and creating.

We cover:
→ The real challenges of using AI tools (it's not as easy as they say!)
→ Why hackathons are the ultimate playground for innovation
→ The skills we're sharpening for the future of product development

We're learning out loud, facing weird edge cases, and enjoying the ride. If you've been waiting for the perfect moment to dive into AI, this is your sign to start messy and get your hands dirty.

Check out our journey and insights. Link in the comments.

16/05/2025

You can feed 10,000 people. Build 10,000 homes.
But you’ll still never catch up with the need.

Why? Because the system isn’t broken—it’s working exactly as it was designed: for money, not for wellbeing.

As Dario Berrebi says,
👉 “You’ll never get there. It’s a stupid game.”

But there’s hope. And it's powerful.
🙌 Advocacy can change everything.
A small, skilled team can influence laws and shift entire systems.

It’s time we stop playing catch-up and start changing the rules of the game.

💬 What would it take for your org to go from service to systemic change?

27/04/2025

You don’t need a massive team to land high-value accounts anymore.
The secret? Smart use of AI + real personalization.
I just dropped a full ABM tutorial — blog + podcast now live!
Check it out here → https://zurl.co/RZJcQ

09/04/2025

What used to take 20 people and months of work, we rebuilt with 2 people, just to prove a point.

We designed a full, personalized, multi-touch B2B campaign to show what’s now possible when you combine AI, focus, and actual human intent.

⚙️ AI agents handle the lead research (bolt.new Bolt.new)

🧠 Psychology shaped the messaging

👥 Every message and touchpoint felt human, not robotic

🖥️ The landing page was personalized per account (in minutes, not days with Lovable.dev)

You no longer need a 20-person SDR + content + marketing ops org to run meaningful outreach. And if you do have that team, they can now work on more meaningful tasks.

It's such an interesting system. One that scales understanding, not just messages.

We put together a full breakdown (and visuals) of how this works.

👉 Check the video tutorial now: https://zurl.co/QXH75

This is what the future of B2B should feel like.

Not louder. Just smarter.

31/03/2025

If your marketing team is still debating MQL definitions, you’ve already lost.

Alignment isn’t optional.
Experimentation isn’t a side project.
And AI is already rewriting how B2B teams operate.

The smart ones are building systems to scale with clarity.

This course is for them.
B2B Growth Marketing, redefined.

https://www.growthleap.io/courses/b2b-growth-marketing-course

21/03/2025

In climate and business, the bottleneck isn’t ideas. It’s action.

That was one of the underlying themes at the Urban Innovation Forum in Berlin yesterday, organized by the Tech Hub e.V.

Lots of smart people, bold orgs, and real traction in the room.

🟢 One thing that stuck with me: Berlin has cut its CO₂ emissions from 30M tons in 1990 to 15M today. Thanks Jonas Schorr (CEO, Impact ) for that stat. We're so used to bad news that progress starts to feel suspicious.

🟢 Many speakers pushed for an 80/20 mindset: focus on what actually moves the needle. In Germany, bureaucracy and pessimism sometimes gets in the way. People need to remember that processes are a means to an end. Not the other way around.

🟢 Nico Köllner () encouraged the audience not to be scared by complexity and just get started. Laozi would be proud: “A journey of a thousand miles begins with a single step.”

🟢 Florian Hildebrand ( Carbon Technologies) shared exciting progress on carbon removal. Would love to have you on the Growth Leap podcast, Florian. I'm particularly curious how you navigated the leap from software to deep tech.

Kudos to Nicole Hilti, Frank Pawlitschek, and the team for building the future instead of just debating it.

Let’s keep moving.

28/02/2025

Most outbound sales teams are playing a volume game—and losing.

In 2025, blasting cold emails and LinkedIn messages doesn’t work like it used to. Buyers are overwhelmed, skeptical, and ignoring generic outreach.

Michael Maximoff, co-founder of Belkins, figured out a better way:
✅ Warm up your prospects first—build relationships before making an ask
✅ Use content to create demand—not just direct outreach
✅ Align sales & marketing—so every touchpoint reinforces trust

His agency didn’t scale to 8 figures by spamming inboxes. Instead, they refined an approach that turns conversations into conversions—without burning out leads.

In my latest Growth Leap episode, I sat down with Michael to unpack:
🚀 Why traditional outbound is failing (and what actually works now)
🚀 How to align sales, marketing, and customer success into one revenue engine
🚀 The secret to founder-led sales and why CEOs must sell in the early days
🚀 How shared KPIs can transform your entire go-to-market strategy

This episode is packed with actionable insights for anyone serious about growth.

🎧 The episode is live now! Listen here: https://www.stunandawe.com/post/the-growth-playbook-you-actually-need-in-2025-lessons-from-michael-maximoff

Are you still using cold outreach? What’s working (or not working) for you? Let’s chat in the comments. ⬇️

21/01/2025

[Less than 24 hours before our Free Growth Talks. Register now! 😱]

🌟 Meet David Pereira: product management pro, CEO of Omoqo, and co-author of the Agile Product Manifesto.

With over 15 years of experience, David’s done it all: product discovery, idea validation, prioritization, experimentation, you name it. Basically, he’s got the playbook for building products that actually solve problems.

Here’s the deal:

➡️ He’s written 300+ articles that have reached over 10 million readers (no big deal).
➡️ Over 15,000 students have learned from his product management courses.
➡️ As CEO of Omoqo, he’s simplifying the maritime industry while driving product development. Yep, he wears both the strategy and product hats—and crushes it.

🎯 Why you’ll love hearing from David:
- He gets it: From PM to CEO, he’s been in the trenches and knows what works.
- He keeps it real: Forget theory—David’s all about practical advice you can actually use.
- He’s a straight shooter: Whether it’s avoiding common product traps or nailing experiments, his insights just make sense.

💡 At our Growth Talks event, David will break down:
- How to focus on the ideas that really matter.
- The trick to balancing customer needs with business goals (without losing your mind).
- Scalable experiments that give you real, actionable insights.

🎙️ Bonus: Got questions? David’s ready to answer them live.

This is your chance to learn from one of the best in the game.

🎟️ Grab your spot now and get ready to rethink how you build products.
https://s.mtrbio.com/tgbdijtjpz

20/01/2025

🌟 Meet Büşra Coşkuner, a product management expert with over 13 years of hands-on experience in building, scaling, and iterating products across industries like SaaS, FinTech, e-commerce, and telecommunications.

From launching innovative solutions at Doodle to pioneering agile processes at siroop, she’s done it all and learned what it takes to create real impact.

🎯 What sets Büşra apart?

- Practical Expertise: She doesn’t just teach; she builds. As the founder of Producteer GmbH, she’s actively coaching and training product teams to master their craft.

- Real-World Impact: Her leadership at Doodle drove a 23% reduction in churn and introduced game-changing features like Bookable Calendars.

- Tailored Insights: Büşra adapts frameworks to your team’s unique context, helping you navigate challenges with clarity and confidence.

💡 At our Growth Talks event, Büşra will share how to:

- Focus on building products that truly serve your customers and business goals.
- Avoid the pitfalls of rigid frameworks by applying a pragmatic, first-principles approach.
- Get your toughest product questions answered—live!

Don’t miss this chance to learn from one of the best in the field.

🎟️ Save your seat now and get ready to level up your product strategy! https://s.mtrbio.com/uiifwvwdtw

15/01/2025

Got big ideas but tight resources? Join our Free Growth Talks event on January 22nd to learn how top product leaders prioritize what really matters without wasting time or money.

💡 What’s in it for you?

Get actionable strategies to zero in on high-impact product ideas.
Learn how to use customer feedback to guide (not derail) your roadmap.
Balance business goals with customer needs while scaling smartly.

🎙️ Meet the Panel:
- David Pereira: Product Expert, Author, and CEO of Omoqo.
- Büşra Coşkuner: No-nonsense Product Coach who builds better products.
- Michel Gagnon (Moderator): CEO of Stun and Awe, expert in asking the right questions.

🔥 Bonus: Ask your burning questions directly to the panelists and walk away with practical insights to sharpen your product strategy.

Don’t miss this chance to focus your energy, save cash, and build products that wow your customers. Straight talk. No fluff. 💬

https://s.mtrbio.com/yoqtftklfr

08/01/2025

With AI taking over the digital landscape, what truly sets you apart? Your humanity.

In our latest podcast episode, we spoke with the incredible Laura Erdem, Sales Manager at DreamData, about why human connection matters more than ever, even in an AI-driven world.

👉 “People are craving to see emotions, experiences, and authenticity on social media. It’s what attracts them. They want to know: how did you succeed? Where did you fail? What did you learn?” – Laura Erdem

Social platforms promised to bring us closer, but somehow, we’ve grown more distant. Laura shares why showing your personality, being vulnerable, and creating meaningful connections will always outlast the algorithms.

Ready to embrace what makes you human and stand out in a crowded, automated world?

🎥 Watch the full episode here: https://www.stunandawe.com/post/why-traditional-sales-tactics-are-dead-and-what-social-selling-does-better-with-dreamdatas-laura-erdem

💬 What’s one way you’ve embraced authenticity in your online presence? Let’s hear your stories in the comments!

06/01/2025

🎙️ New Podcast Episode Alert! 🚀

What if your sales strategy could generate $2M in measurable revenue just by building authentic connections on LinkedIn? 🤯

In the latest episode of Growth Leap, we chat with Laura Erdem, Sales Manager at DreamData, who’s mastered the art of social selling. Laura breaks down how she’s redefined B2B sales by ditching outdated cold outreach and embracing a human-first approach that buyers actually respond to.

Here’s what you’ll learn:
✨ How to craft LinkedIn content that resonates (and converts!)
📊 Why tracking engagement metrics can fuel your pipeline
🤝 The secret to aligning sales and marketing for unstoppable growth
🌍 Lessons from expanding into the U.S. market

Whether you’re a sales pro, marketer, or founder, this episode is packed with insights to help you level up your strategy.

🎧 Listen now: https://www.stunandawe.com/post/why-traditional-sales-tactics-are-dead-and-what-social-selling-does-better-with-dreamdatas-laura-erdem
📩 Share your thoughts in the comments—what’s your go-to strategy for connecting with buyers?

stunandawe

17/06/2025

16/05/2025

27/04/2025

09/04/2025

31/03/2025

21/03/2025

28/02/2025

21/01/2025

20/01/2025

15/01/2025

08/01/2025

06/01/2025

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