23/09/2025
In the heart of Billund, Denmark, where was born, a house of bricks has become a house of stories.
For years, employees and guests gathered in Ole Kirk Kristiansen’s converted home, learning the history of the company in rooms that felt both intimate and playful. The desire to share that experience with the world grew into the dream of a new kind of museum, one built simultaneously display LEGOs and embody what the brand stands for.
Designed by and his studio , the LEGO House rises as a literal stack of 21 giant white bricks, crowned by a keystone modeled on the iconic eight-stud element. Ingels, a lifelong LEGO fan, saw in the brick’s modularity as a mirror of architecture itself, systematic creativity with infinite possibility. The result is a structure that feels monumental yet playful, an urban space that doubles as playground, meeting square, and gallery.
The terraces, finished in thirteen vivid colors, orient visitors through the house, each hue linked to a different dimension of the LEGO experience. Surfaces, made from leftover sneaker materials, add a further layer of reinvention, an effort to turn waste into color, just as the toy bricks turn imagination into form. Inside, 12,000 square meters host exhibitions, play zones, and a subterranean archive tracing LEGO’s evolution.
Half museum, half civic landmark, the LEGO House blurs the line between play and place, continuing to inspire all who have the chance to visit 🧱
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