Henan-X

25/04/2025

Stoked! -On so many levels-

Starting with dropping the idea of have the disco anthem “You make me feel (mighty real)” as first building block to a music video concept, celebrating another heritage piece, the 911 from the rich history of Porsche. Analog to the production of the new 911 Spirit 70 edition, we revamped the song classic with the Toy Tonics team and the emerging artist Guinny. Going out of box with a production camp, having the Porsche AG and Grabarz & Partner team in the historic Bauer Studios GmbH (a.o. the Keith Jarrett recordings!) near Stuttgart being part for first hand input, feedback and experiencing the production and recording process. And for some further name dropping. Director -one of the Coppola dynasty- Roman Coppola.

Thanks to the Porsche and Grabarz & Partner team for bringing me on board and their trust, and please put the spotlights on Carsten Lohöfer, spearheading the Budde Music team, for suggesting and organising the collaboration with Toy Tonics, as well as all the big and little things he contributed to make this happen.

Nuff said. It’s Friday: Let’s dance!

Step into the disco era and embrace Porsche heritage. The exclusive 911 Spirit 70 channels the unmistakable style of the ’70s and early ’80s, seamlessly blen...

17/12/2024

Wrapping up 2024 on a high note!

Dug up a hidden gem of the band Passion Pit for the Allianz End of Year into the New Year campaign.

Cheers to the sync teams of Warner Chappell, Universal Publ. and Sony Music Entertainment for the smooth licensing service

Transition end of year into the new year Allianz campaign. Client: Allianz AG Creation / Production: TBA (The Beauty Aside) Producer: Daniel Scheuch // Maren Diener Music…

02/05/2024

MOKOH Music - The music must have played a part here 😁

Mit dem Remake des Spots um einen Mann und einen Benzinkanister aus den frühen 1990ern haben Aral und Ogilvy bei den HORIZONT-Leserinnen und -Lesern voll ins Schwarze getroffen.

25/04/2024

Let the games begin with THE football anthem. Conducting the licensing and getting Supreme Music on board to record this hymn for the Deutsche Bahn Konzern European Championship campaign

22/03/2024

Took a long walk with Stephan Moritz / MOKOH Music to deliver the music goods on this nod to the iconic 90s brand-ad-song combination for the 100 years ARAL anniversary campaign.
Like the motto of the film, Stephan went literally the extra mile to New Orleans to record Al “Lil Fats” Jackson to make sure we were not cutting corners on the vocals (nor the instrumental playback 😁 )

Thanks Ogilvy Germany for trusting in us on this one

"I'm Walkin" von Fats Domino, ein blauer Kanister und ein langer Fußmarsch. Das sind die Merkmale eines Werbeklassikers. Jetzt lassen Aral und Ogilvy das Werk wiederauferstehen.