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Din ekspertviden er værdiløs, hvis ingen forstår dig. Hos Montanus bygger vi indholdsuniverser f

Vores opgave er ikke at lave forkromede kommunikation- og marketingstrategier. Vores fornemmeste opgave er at sørge for, at din virksomhed når i mål med jeres planer og støtte driften af markedsføringen. Vi har specialiseret os i at skabe interessant indhold for teknologi-, ingeniør- og finansielle virksomheder. Med vores unikke tilgang til indholdsproduktion, sikrer vi automatisk høj faglig kvali

tet samt "production of scale"-fordele. Med andre ord, får du indhold til alle jeres platforme serveret på et sølvfad – og så endda med den tekniske kvalitet i top, uanset hvad din virksomheder laver.

17/02/2025

Podcasting can change the way you handle B2B sales.

Why? It helps build trust and connection with your audience. Here's how:

1. Direct Conversation - Podcasts feel personal, like you're having a chat with your listener.
2. Introspection - Without visuals, listeners picture things in their minds, making the experience their own.
3. Authenticity - Casual talk helps form real relationships, so listeners feel like they really know you.
4. Engagement - Longer content keeps attention during boring tasks, so your message sticks.
5. Respect - Share knowledge that matters. Your audience wants real content, not just sales pitches.

Take advantage of podcasting to strengthen your B2B relationships. Are you ready to level up?

/Mikkel
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Read the full blog post here:
🔗 https://montanus.co/strategy-and-thought-leadership/how-podcasting-creates-confidence-in-b2b-sales/?utm_source=facebook

10/02/2025

Thinking about starting a B2B podcast? Here’s why it’s a good idea:

1. Easy setup: Just grab a mic and start recording.
2. Share your expertise: You already have valuable knowledge to offer.
3. Break down complex topics: Podcasts can explain tough ideas in a simple way.
4. Appeal to niche interests: Don’t be afraid to focus on a specific topic—it brings in dedicated listeners.
5. Generate more content: Your podcast can help you create articles, social posts, and more.

Getting into podcasting is simpler than you might expect. Go for it!

/Mikkel
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Read the full blog post here:
🔗 https://montanus.co/thought-leadership-en/b2b-podcast-how-to-get-started/?utm_source=facebook

03/02/2025

Posting often doesn’t have to mean sharing dull content.

Here are some tips to keep things interesting:

1. Understand your audience really well.
2. Make solid main content (like webinars or podcasts).
3. Create a bunch of stuff from that main content—blog posts, social media updates, emails, and videos.
4. Schedule your content to keep things fresh.

You can stay in the loop without bombarding your audience. Work smarter, not harder!

/Mikkel
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Read the full blog post here:
🔗 https://montanus.co/content-productivity/avoid-boring-content-post-every-day/?utm_source=facebook

27/01/2025

Is your content not hitting home?

Here are four reasons why:

1. You're too focused on selling.
2. There's not enough real knowledge sharing.
3. You're making things too complicated with your language.
4. You might not really want to share.

If you want to make real connections, try switching from selling to sharing. That’s how you get people to engage.

Thinking about changing your content approach?

/Mikkel
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Read the full blog post here:
🔗 https://montanus.co/content-writing/dishonest-content-doesnt-work/?utm_source=facebook

20/01/2025

Web3 is changing how we interact online.

Want to know what makes it different from Web1 and Web2?

Here's a quick overview:

- Web1: Just reading content on static websites.
- Web2: People creating content on social media.
- Web3: Users can read, write, and own their content.

Excited to see how decentralized finance fits into this? The future looks interesting!

/Mikkel
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Read the full blog post here:
🔗 https://montanus.co/podcast-en/ep9-web3-decentrilized-finance/?utm_source=facebook

13/01/2025

Being a go-to person in B2B can really make a difference.

Want to be seen as a thought leader? Here’s what you should do:

1. Know your stuff inside and out.
2. Keep up with what's happening in your field.
3. Build your reputation—people need to trust you.
4. Connect with your audience and create a community.
5. Share what you know regularly—don't hold back!

Just remember: this takes time. Stay patient and stay on track!

/Mikkel
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Read the full blog post here:
🔗 https://montanus.co/strategy-and-thought-leadership/what-is-a-thought-leader/?utm_source=facebook

06/01/2025

Are you a content creator on the lookout for your next opportunity?

Here's the scoop:

- Companies have big goals but often find it hard to keep up with their content demands.
- Marketing teams can get overwhelmed really quickly.
- They need dependable help to keep a steady stream of good content coming in.
- If you build a strong relationship with them, you could become someone they really rely on.

What’s the secret? Pick a niche. It helps you stand out and increases your chances of getting work.

Keep showing up on LinkedIn to stay on people's radar, connect with potential clients, and watch the opportunities come your way.

What niche are you thinking about?

/Mikkel
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Read the full blog post here:
🔗 https://montanus.co/content-productivity/content-creator-customers/?utm_source=facebook

30/12/2024

Feeling swamped by content tasks?

I've got a simple tip: tackle the easy stuff first.

Here's what you can do:

- Take care of small revisions right away.
- Wrap up those small projects that have been hanging around.
- Hand off some tasks instead of letting them stack up.

Make time each week to knock out these quick wins.

The outcome? Less stress and an easier time creating content.

So go tackle those simple tasks and see your productivity jump!

/Mikkel
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Read the full blog post here:
🔗 https://montanus.co/ai-and-automation/maximize-your-content-production-the-low-hanging-fruits-strategy-for-boosting-efficiency/?utm_source=facebook

23/12/2024

Freelance writers or AI? It’s a tough choice for content creation in 2024.

Here’s what I’ve found:

- Cost: AI tools can start at $20 a month, while freelance writers are at least $10 an hour.
- Speed: AI can whip up drafts in seconds. But don't forget that human input is still important.
- Quality: AI is improving, but it still can’t match the storytelling skills of great freelance writers.
- Future-proofing: AI changes fast; talented freelancers offer more long-term reliability.
- Time management: Using AI for content sounds easy, but more content means more work to handle.

What’s the best approach? Why not mix both to create a unique voice that clicks with people. It’s all about finding a good balance. Which do you like more?

/Mikkel
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Read the full blog post here:
🔗 https://montanus.co/ai-and-automation/freelance-writers-vs-ai-which-is-best-for-content-creation-in-2023/?utm_source=facebook

16/12/2024

Interviews can be intimidating, but you can definitely get the hang of it.

Here are my top tips for having great interviews:

1. Really listen. It helps build a connection and leads to better follow-up questions.
2. Ask follow-up questions as the conversation unfolds. Don’t force it.
3. Skip the heavy note-taking. Stay focused—body language is important!
4. Share your own stories. It makes things more relaxed and encourages open chat.
5. Use time limits wisely. A little pressure can draw out some fantastic insights.

Make your next interview a real conversation!

/Mikkel
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Read the full blog post here:
🔗 https://montanus.co/podcasting/mastering-the-art-of-interviews-tips-from-a-content-pro/?utm_source=facebook

09/12/2024

I’ve noticed this happening a lot: mixing expert insights with pushing products.

What usually ends up happening? Both messages get muddled.

Here’s why it’s important to keep them apart:

1. Sharing your expertise builds trust.
2. Promoting your products boosts sales.

When you mix the two, you risk:

- Losing your audience's trust
- Sending confusing messages

Instead, create a separate space for sharing your insights—like a blog or podcast—and keep promotions for other platforms.

The result? A brand that stands out and a loyal customer group that knows and trusts you.

Pay attention to how you position yourself—it really matters in a busy market.

/Mikkel
---
Read the full blog post here:
🔗 https://montanus.co/strategy-and-thought-leadership/understanding-thought-leadership-vs-product-promotion-why-mixing-them-hurts-your-brand/?utm_source=facebook

05/12/2024

we’re at the doorstep of 2025 and that means budgets. It also Means that many marketing departments have to cut down.

But how do you handle budget cuts in your marketing?

And how do you prioritise the remaining resources you have?

They have four bullets I wanna go through with you to maximise your value for money on a tight marketing budget.

This is what we talk about today in this episode of a The Content Universe

See you inside.

－
Want to hear the full episode?

📲 Search for "The Content Universe" on your favourite podcast app 🛸

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Vores opgave er ikke at lave forkromede marketingstrategier. Vores fornemmeste opgave er at sørge for, at din virksomhed når i mål med jeres planer og støtte driften af markedsføringen. Med et team af de allerdygtigste studerende og unge professionelle inden for markedsføring, kommunikation og branding er Montanus garant for høj kvalitet og målrettet kommunikation – til priser, der er til at betale.