Christian Kofod Riber Kjær

05/07/2025

Marketing secret: People don't buy products, they buy feelings.

What emotion do you want your brand to evoke?"

Or, if you'd like something longer:

"Ever wonder what makes marketing campaigns truly unforgettable?

It's not just about the product - it's about the emotions you evoke.

Whether it's joy, excitement, or trust, your brand's emotional connection with customers is key.

What emotions do you want your brand to evoke? Share your thoughts!

03/07/2025

Selling to the same people again and again

Is something a lot of reps don't

Because they don't focus on building relations ships.

But if you build them, and sell to your costumers again

You will cut deal cycle time

And increase deal value.

02/07/2025

Failing because you lack information.

Never go into a battle blind.

YOU WILL LOSE.

A smart man picks his battleground.

A smart man know his limits.

A smart man know his strength.

Be smart man about your battles.

01/07/2025

10000 Hours

=

Best at something

30/06/2025

Failing is a part of being human.

And as a business man.

I've failed a lot.

I've done a lot of stupid stuff.

And for a long time I was angry with myself for it.

Felt I was weak.

But it was later I realized how much you gain from failing.

You learn, but only if you are willing to accept your mistake you made.

28/06/2025

I once thought that people who are constantly working are the top.

People who are always pushing.

People who just sit in that pain.

That was the highest peak I could reach.

And I got to the stage of constantly working.

Constantly being busy.

But I was not really getting closer to what I wanted.

I was damaging my mental health.

And I was not really getting the best results.

The reason is because I spent no time at all thinking about the things I was doing.

Just doing.

I got nowhere.

So I learned that I needed to slow down.

Find out what to do.

To get what I want.

And focus my energy there.

On the outside, I don't look constantly busy.

I might even look lazy.

But I feel better, and get better results.

27/06/2025

To make your brand feel authentic.

It's really good to post something that you normally don't.

This could be a lifestyle post.

A mindst post.

A reflection post.

Or a funny meme that you found.

It makes you seem more human.

And also people can familiarize themselves with you.

This creates trust and stronger bonds.

So be a bit random and try something new!

26/06/2025

90% of your action is habitual.

That means you don't 90 % of the time and just do.

Take control

25/06/2025

AI’s main stage moment? Feels fresh. But the build-up? 70+ years strong.

1950s: n‑grams: basic word prediction via Markov chains & Shannon’s models.

1997: LSTMs: memory-equipped RNNs solved long-text issues.

2013: Word2Vec: word embeddings that capture meaning in vectors.

2017: Transformers: self-attention blew past recurrence limits.

2022: ChatGPT, AI hit the mainstream with 100M users in two months.

You saw the magic. But we saw the decades of grind.

What looks instant is decades deep.

Remember: Breakthroughs ride on quiet progress.

Public hype only shows the tip of the iceberg.

Respect the foundations: data → math → compute.

You’re not late. You’re experiencing a crescendo decades in the making.

24/06/2025

21/06/2025

When we get older.

Time seems to move faster.

When we are children the years, months, days, hours, minutes, seconds and moments feel longer.

The reason being.

As children we live in the "now".

It's not time that moves faster.

But your perception of it makes it feel like it.

Instead of focusing on what is happening in our environment.

We are too engulfed in our thoughts.

So much so that we don't even notice seconds, minutes, hours, days, months, years, lifetimes just flying by.

You need to regain control.

Stop letting your thoughts keep you out of reality.

Step back into the world.

Experience where you are, feel the sun on your face, the wind in your hair, the smell of grass and the sound of birds in the trees.

Come back to earth and start living again.

Clear your head and free it from endless thoughts.

Be in the now.

14/06/2025

Been experimenting with AI tools to speed up marketing workflows, and Copy.ai’s Workflows feature has been pretty solid so far.

It lets you plug in customer data (from your CRM or manually), and then builds email sequences,
product copy, or landing page drafts based on that info.

What I liked:

Easy to test messaging across different ICPs.

Can scale copy production without burning out your team.

Reduces time spent on repetitive writing tasks.

Still testing where it fits best, but for teams doing a lot of outbound or launching multiple offers, it
might be worth looking into.

Open to swapping notes if anyone else has used it