11/06/2025
ENGINEER THE FUTURE X LAURA ALMSTRUP
New work from for , created with our friends at &Co
Laura on the project:
I am SO proud to share this project I’ve created for . It’s been a huge honor to be allowed to create a campaign that not only looks cool but also carries an important message.
We dive into everyday issues like climate impact, microplastics, heavy metals, and phthalates in our clothes and products – topics that are really close to my heart. Being able to create something that speaks to that while also celebrating the generation that will find the solutions – that feels truly powerful 💥
I’ve had the most incredible collaboration with an insanely talented team, both on set and at &Co. My approach was to create a slightly dystopian and eerie vibe, where, together with our young hero, we see and understand all the challenges that are right in front of us – existing here in our everyday lives. On top of that, we worked with a really cool one-take concept and some quirky characters that were just amazing to explore and bring to life.
Thank you for the journey. I hope you can feel it. 🖤
CREDITS
DIRECTOR |
EXEC. PRODUCER |
PRODUCER |
PRODUCTION ASSI. |
POST PRODUCER |
PHOTOGRAPHER |
STEADICAM |
B-CAMERA |
C-CAMERA |
EDITOR/VFX ARTIST | &
COLOUR GRADER |
3D ARTIST | .3d
GAFFER |
SOUND ENGINEER |
STYLIST |
STYLIST ASSISTANT | Lilly Flora Gemzoe
SET DESIGNER |
RUNNER | Sebastian Cohr Bomann
PRODUCTION | .film
AGENCY
PRODUCER | Caspar Redgrave
CREATIVE | Jonathan Slyngborg Fjord
CREATIVE | Sophie Hotchkiss
ACCOUNT MANAGER | Eva Rabenhøj