Imagine5

22/11/2025

Magician Megan Swann uses wonder and illusion to bring stories about climate solutions to life.

Meet Megan Swann, the eco magician.

21/11/2025

The time he spent in the Land of Oz has changed Jeff Goldblum forever: the Wicked star has revealed he has stopped eating meat.

If you know the story of Wicked, this makes a lot of sense, because (don’t worry, this isn’t a spoiler) treatment of animals is at the heart of it. In Oz, animals talk and think like anyone else, but they’re second-class citizens.

Cynthia Erivo’s so-called Wicked Witch is the only one standing up for the animals, while Goldblum plays the Wizard of Oz – the mysterious leader presiding over it all. He says the experience was a turning point for him.

Goldblum spoke to the hosts of British TV show This Morning about his on-set discussions with director Jon Chu and co-stars Cynthia Erivo and Ariana Grande – who are both vegan. “It’s changed me,” he said. “You know, after doing this movie, we talked about the animal cruelty, I stopped eating meat and poultry.”

The esteemed actor’s journey speaks to two major phenomena when adopting planet-friendly habits.

One is that people influence people. Research from the University of Pennsylvania suggests that it only takes 25% of a group to be pushing for change, to create a tipping point where the behavior goes mainstream and a new social norm is established.

The other is that stories can change minds. Films, TV shows, books and plays have long used storytelling techniques to influence and challenge societal norms.

From examining segregation and racism through an alien invasion in District 9, to exploring 21st century feminism in Barbie, and from grappling with inequality and animal cruelty through the coming-of-age story of the witches of Oz, to pondering existential questions by zapping Jack Black into video games in Minecraft or Jumanji, the medium can touch on all kinds of societal issues in unique ways and from diverse perspectives.

Jeff Goldblum’s story is evidence of the power it can have when climate-friendly practices are represented in the stories we tell. It began as fiction, now it’s fact.

📸: Gareth Cattermole / Getty

20/11/2025

Humans will have to call on all their ingenuity to get through the climate crisis. The good news is, many of the mind-boggling inventions we’ll need… were invented a long time ago. From bikes to sweaters to secondhand stores, here’s the first in our series on the underappreciated brilliance of stuff we already have.

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Words: Robert Langkjær-Bain
Illustrations: Lily Kong

19/11/2025

The climate crisis is nothing to laugh about, but when informative meets funny it’s a lot easier to engage with, say comedian and Climate Town host Rollie Williams, and Nicole Daily Show writer Nicole Conlan in the latest episode of 5Talks.

Why comedy is the best way to talk about climate

19/11/2025

The climate crisis is nothing to laugh about, but when informative meets funny it’s a lot easier to digest, say comedian and ‪Climate Town‬ host Rollie Williams, and Daily Show writer Nicole Conlan in the latest episode of 5Talks.

Together they host the popular podcast The Climate Denier’s Playbook where they break down the myths and misinformation campaigns getting in the way of climate action.

The two were some of the many inspiring voices speaking Futerra’s Solutions House this year during Climate Week NYC, where this episode of 5Talks was filmed.

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This piece was produced by Imagine5 in paid partnership with Futerra

Produced: Ben Suliteanu & Prunelle Mathet
Edited: Joao Lopes

18/11/2025

How did we get from the big bang to the emergence of this wondrous thing called life? Photographer and poet Madeline Cass () imagines the process in this moving tribute called ‘In the beginning’. It’s an excerpt from her bigger project ‘How lonely to be a marsh’ – about how, in reconnecting to the ecosystem around her, she’s able to replenish her soul. Learn more about the project here: https://imagine5.com/gallery/madeline-cass-marsh-meditations/

We featured this poem in our latest magazine, you can get your copy here: https://imagine5.com/magazine

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17/11/2025

Microplastics are tiny plastic particles that pose real risks to our health and the environment. Discover how to avoid microplastics with these easy, planet-friendly tips.

7 easy and eco-friendly tips

15/11/2025

What is rewilding?

Well, it’s about letting nature show the way, as Jens Thorving Andersen, a naturalist from Vildmarken, explains.

This is the second part in our series following the introduction of tauros at Saksfjed Wilderness in southern Denmark, as a way to bring back a relative of the ancient aurochs.

The Tauros are a key part of the local ecosystem, helping regulate the area. Frogs and plants alike are just some of the species that benefit greatly from their presence.

This piece was produced by Imagine5 in paid partnership with Hempel Foundation, which runs Saksfed Wilderness, and works to accelerate positive change in the areas of biodiversity and education.

The story was also featured as an article in our latest magazine - grab your copy here: imagine5.com/magazine

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Credits:

Cinematographer - Phillip Jørgensen
Sound - Andreas Hayden
Journalist - Solveiga Jurgaityte
Editor/producer - Prunelle Mathet

14/11/2025

Changing the way the world eats could reduce premature deaths, save trillions of dollars and slow the impact of climate change, according to a report from the 2025 EAT-Lancet Commission.

70 leading experts from 35 countries came to the conclusion that the adoption of the “Planetary Health Diet” (PHD) could prevent 15 million premature deaths a year and halve the global emissions of the food system.

The diet is more so a set of clear guidelines that benefit both our health and the planet. However, across all dietary preferences and requirements, the recommendations are the same. Eat more vegetables, fruits, nuts, legumes and whole grains.

These guidelines are made to be flexible as Walter C. Willet, the co-chair of the commission and a professor of epidemiology and nutrition at Harvard T.H. Chan School of Public Health, says, “[The diet] allows for cultural diversity and individual preferences, providing flexibility within clear guidelines to achieve optimal health and sustainability outcomes worldwide.”

Our current food system contributes one third of global greenhouse gas emissions as well as contributing immensely to deforestation, biodiversity loss and water pollution. By adopting the PHD, researchers believe we could cut our food emissions by half.

The report also points to severe inequalities in the food system. It found that the wealthiest 30% of the world’s population generates more than 70% of food-related environmental damage. Plus, 2.8 billion people cannot afford a healthy diet and 1 billion are undernourished, despite the world producing enough food to feed everyone.

The shift in diets is necessary, according to the report, but calls for other changes to the food system, including cutting food waste (according to the UN the world wastes one third of its food), eco-friendly farming practices, and decent working conditions, as a third of food workers earn below living wages.

“Investing in and scaling up efforts to reshape global food systems now is the best way to build toward a sustainable, equitable future," said Line Gordon, a commissioner and the director of the Stockholm Resilience Centre at Stockholm University.

📸: Philotheus Nisch / Connected Archives

13/11/2025

Our co-editor, Anne-Marie, explains the journey she and team took to put together the most unique piece in our latest volume of our magazine, in search of Sila. The piece consists of Inuk poet Aka Niviâna and Danish photographer Oscar Scott Carl searching for Sila, the native Greenlandic ancient life-giving force.

If you would like to experience the one of a kind piece for yourself, get a copy of our latest magazine here: imagine5.com/magazine

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🎥: Prunelle Mathet
🎞️: Joao Lopes (Galva)

12/11/2025

In the past three years, electricity prices have soared in Pakistan. This has caused many people to look for cheaper alternatives. Enter solar.

Are the Pakistani people onto something?

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📸: �Slide 1 & 9: Muhammad Murtaza Ghani / Unsplash
Slide 2: Nazim Hussain / Unsplash
Slides 3, 5 & 6: Asif Hassan / ANP
Slide 4: PPI / ANP
Slide 7: Shahid Saeed MIRZA / ANP
Slide 8: Mahwish Ahmar / Getty
Slide 10: Markus Spiske / Unsplash

11/11/2025

Hit shows incorporating climate into their plotlines are scooping up awards and engaging audiences. But more than that, they’re accelerating change with every eyeball.

We spoke to actress Alysia Reiner and Sam Read of Sustainable Entertainment Alliance to learn more about shows incorporating climate narratives.

There’s real demand for this, with research from Rare’s Entertainment Lab showing that 7 in 10 Americans support seeing more climate-related content on screen and we are happy to see the change.

Aysia and Sam were some of the many inspiring voices speaking Futerra’s Solutions House this year during Climate Week NYC, where these interviews were filmed.

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This piece was produced by Imagine5 in paid partnership with Futerra

🎥: Ben Suliteanu & Prunelle Mathet