Sonic Minds

Sonic Minds We design sonic identities that move people, products and brands. Rooted in Scandinavian design. Heard worldwide.

We combine our Danish heritage and knowledge for high-end audio and sound production with our Scandinavian tradition for great quality and design. Together with our global approved vendor network of skilled musicians, sound designers, and mix/mastering engineers, we deliver the absolute best solutions to our clients.

14/10/2025

Walking through IFA Berlin, we had the chance to connect with incredible people and sit down with brands that are pushing boundaries across the audio and home appliance industries.
Our first interview was with Daniel Roos from MONDO by Defunc, a Swedish company creating smart audio products that merge Scandinavian design, functionality, and a seamless integration of sound into everyday life. Their design language is bold and distinctive, with a clear focus on a young, style-conscious audience.
In our conversations, we explored the design perspective, how brands think about the role of sound in their products, how they use it as part of their identity, and how thoughtful design and branding help them stand out in a competitive market.
Because great design is not only seen, it’s heard. Sound creates emotions that allow people not just to hear your brand, but to truly feel it.

14/10/2025

One of the brands we had the opportunity to engage with at IFA Berlin was Dreame Technology from Southeast China, a fast-growing global brand known for its innovative smart home appliances and advanced cleaning technology.
We spoke briefly with Nikki JIA from Dreame about their products and design, highlighting how sound plays a key role in shaping the overall experience.
Dreame is a major consumer brand with a diverse portfolio, and their presence at IFA reflected that ambition: bold design, strong branding, and a consistent approach to sound across all products, making it an integral part of the Dreame identity.
A key innovation focus for many brands is AI-driven home and app interfaces, which give users full control over their devices. This creates an even stronger connection between products, making it essential to consider how they are designed, how they sound, and the kind of holistic
experience they deliver.

09/10/2025

We’re proud to have partnered with ATG, one of Sweden’s most iconic horse and sports betting brands, to craft their sonic identity - a sound that captures the energy of the racetrack and the joy of shared moments. 🏇

At its core, ATG’s sound is built around four key feelings: ambition, dynamism, excitement, and inclusivity. It’s the sound of pride and movement, of community and momentum, a balance between their rich legacy and a modern, forward-looking brand.

From the audio logo to bespoke brand tracks and TV sound effects, every element was designed to create recognition and emotion across every touchpoint.

Huge thanks to the ATG team for the great collaboration and trust throughout this project.

You can explore the full case through the link in bio.

The way we experience the world is multisensory, and sound is one of its most powerful layers. Yet, unlike visuals, soun...
08/10/2025

The way we experience the world is multisensory, and sound is one of its most powerful layers. Yet, unlike visuals, sound often works in the background, shaping emotion, attention, and memory without us even realizing it.⁠
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Ffrom the click of a button to the atmosphere of a brand space. It’s where psychology, acoustics, and creativity meet to craft experiences that feel effortless and authentic.⁠
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Every tone, texture, and rhythm serves a purpose: guiding interaction, defining identity, and bringing emotion to function. Because the most impactful experiences aren’t just seen or touched, they’re heard and remembered.⁠
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🌍 Recently our CEO, , joined Paradigms 2025 by in Marrakesh, a global brand experience summit where creativity and conn...
02/10/2025

🌍 Recently our CEO, , joined Paradigms 2025 by in Marrakesh, a global brand experience summit where creativity and connection take center stage.

Paradigms isn’t just another conference. It’s two days of thought-provoking talks, immersive sessions, and unforgettable experiences designed to explore the future of branding, creativity, and leadership. It was a space for global creatives to challenge, reimagine, and shape what brands mean in today’s world.

Shoutout to Frontify team and speakers for curating such an inspiring event.

24/09/2025

For decades, ATG has been a cornerstone of Swedish culture, and we were tasked with creating a sonic identity that honored their legacy while connecting with a new generation. We crafted a complete sonic universe for them, including a new audio logo, a full portfolio of brand tracks, and TV SFX.

From the raw energy of the racetracks to the feeling of a shared victory, we wove these emotions into every sound. We combined modern production with the spirit of the races to create a sound that is both a celebration of their past and a look toward the future.

Take a listen and experience how their new sound represents the brand's commitment to the equine sector and its community. 🏇

Our CEO, Karsten Kjems, took the stage at the TwentyThree Summit 2025 in Copenhagen! In a world saturated with video con...
17/09/2025

Our CEO, Karsten Kjems, took the stage at the TwentyThree Summit 2025 in Copenhagen! In a world saturated with video content, he shared how brands can leverage sound to cut through the noise, enhance brand recognition, and connect with their audience on a deeper, more emotional level.

A huge thank you to TwentyThree for hosting an incredible event. It was a fantastic day of learning, sharing, and connecting with industry leaders who are shaping the future of digital marketing.

Join us for a webinar with our experts from Latin America! 🌎 We're hosting "Más Allá de lo Visual: El Poder del Audio Br...
16/09/2025

Join us for a webinar with our experts from Latin America! 🌎

We're hosting "Más Allá de lo Visual: El Poder del Audio Branding en América Latina" to explore how sound shapes brand recognition and customer connection in the Latam region. Webinar will be held in Spanish.

This session will feature insights on using audio branding to build a strong brand identity, with topics including measurable business impact, real-world case studies, and the crucial role of sound in UX/UI design.

This is a must-attend for brand strategists, marketers, and product leaders seeking a strategic advantage in branding.

Speakers: Jorge Ardila, Mauricio Candussi, Rafael Cevallos
📍 Online
🗓️ Sep 24, 15:00 (GMT-5)

Sign up here: https://sonicmindsagency.com/work/mas-alla-de-lo-visual-el-poder-del-audio-branding-en-america-latina/

Just like their products, Imerco's audio identity required a meticulous approach. We partnered with them to create a hol...
12/09/2025

Just like their products, Imerco's audio identity required a meticulous approach. We partnered with them to create a holistic sonic identity that embodies the essence of Danish living, blending tradition with modern life and making every house feel like a home.

For this project, we designed a full suite of sounds, including a main audio logo, a special Christmas version, and a comprehensive brand track. These sounds were composed to make the brand instantly recognizable and emotionally resonant.

09/09/2025

We're proud to have partnered with the Danish retailer Imerco to craft their audio identity. The goal was to create a sound that is rooted in Danish living and feels like home.

This commercial is a perfect example of how that core sonic brand can be applied to a specific campaign. We developed a festive extension of their main audio identity, a special Christmas audio logo designed to capture the warmth of the season. Take a listen and feel the Christmas magic!🎄

Read the full case here:
https://sonicmindsagency.com/work/imerco/

Vendor Spotlight: Thies Bouwhuis“I really love combining the power of electronic sounds with the soul of analog and live...
05/09/2025

Vendor Spotlight: Thies Bouwhuis

“I really love combining the power of electronic sounds with the soul of analog and live-recorded imperfections. Over the years I’ve found that creating sound in the most creative and ‘free’ way possible leads to great results.”

Thies Bouwhuis is a music producer and sound designer based in Nijmegen, Netherlands. Thies has been fascinated with music and sound for as long as he can remember. As a composer with a broad scope, he has a clear passion for the sounds of carefully crafted drums, percussion, and analog synthesizers.

Swipe to learn more about Thies, one of our talented vendors worldwide.

Adresse

Lindehøjen 6
Copenhagen
2720

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Our Story

We believe that music is one of the most potent tools to create, alter, and change our emotional state and makes us feel good. We are all attracted to music, sound designed products, spaces, brands, bands, and communication that sounds good and moves us emotionally. Meaningful sound and good music experiences just make us feel better. We strive to create a more harmonious world with useful, value-adding audible user experiences on all relevant platforms and channels to improves the quality of our lives and make the world a better place.

What we do

Sonic Minds activates brands by using music and audio meaningful in all brand touchpoints and channels to create emotionally engaging communication. We help brands and brand managers in: On-brand, emotionally engaging and cost-effective use of sound and music in all brand touchpoints. Consistent and meaningful use of sound and music in all relevant brand touchpoints and products – Strengthening brand reputation and recognition through sound and music Implementation and management of audio assets executed across all platforms and channels

How we do it