We design sonic identities that move people, products and brands. Rooted in Scandinavian design. Heard worldwide.
We combine our Danish heritage and knowledge for high-end audio and sound production with our Scandinavian tradition for great quality and design. Together with our global approved vendor network of skilled musicians, sound designers, and mix/mastering engineers, we deliver the absolute best solutions to our clients.
01/08/2025
We have been a long-standing partner of Arla. Having created their previous audio logo back in 2019, Arla - undergoing a rebrand - felt it was time to take the brand further. They aimed to establish their new brand position, improve emotional reach with customers, and solidify themselves as a household name.
Our solution was to carefully craft an audio logo for Arla and create a timeless hook, utilizing the recognizable Arla melody, but expanding its reach beyond its Scandinavian Kulning roots to something that connects across markets.
Watch the full video to listen to their new audio logo.
30/07/2025
Vendor Spotlight: Raffi Hayrapet
“Sound became my voice early on, and since then I have not stopped exploring what it can do for myself and for others. Crafting music hones my active listening skills, vital for learning and inner peace.“
Raffi Hayrapet is a music producer and composer with a background in neuroscience. His journey with sound began when he first picked up the guitar at the age of 10, learning to play “Everybody Hurts” by R.E.M. Drawing inspiration from a wide range of global sounds, Raffi is especially influenced by Cuban, Armenian, and Arabic folk music. He loves to create sounds with acoustic elements wrapped in electronic production and instrumentation.
Swipe to learn more about Raffi, one of our talented vendors worldwide.
In sound design, silence isn’t empty. It’s intentional. Just like negative space in visual design, silence helps shape the user experience.
A soft click confirms an action. A tone signals success. A subtle cue guides a user forward. These sounds help create clarity, confidence, and rhythm in the experience. But silence does something equally important. It allows space to focus. It makes room for calm, minimal interfaces. It lets the product breathe.
Studio Lenzing needed a soundscape that would complement their visual showreels, capturing clarity, connection, and innovation without overpowering the experience.
We crafted a minimalistic, precision-built soundtrack designed to enhance their visuals and reflect their core values. The result is a refined and intentional sonic environment that supports their brand story across all media formats.
Swipe through for insights into how we translated Studio Lenzing into sound.
How do you create a product sound experience that feels consistent, thoughtful, and supportive from start to finish?
In this focused webinar, we will explore how sound shapes the user journey, how testing makes audio choices purposeful and effective, and how to integrate sound seamlessly across all brand and product touchpoints.�Hosted by John Cleworth, UX/UI sound specialist, this session offers a practical, end-to-end look at how to approach product sound design as an integrated part of the user experience.
Join us on 13 August at 15:00 CEST for a session that’s open to product designers, UX researchers, or anyone curious about creating smarter and more sensory experiences. Whether you’re in the field or simply curious, this session will equip you with a new layer of insight.
Save your spot here: https://sonicmindsagency.com/work/what-makes-great-ui-sounds-p-3-13-08-25/
12/07/2025
The long days of summer have fully arrived in Copenhagen, our home base. We’re welcoming the warm temperatures with the sounds of summer playing in the background. We asked our team to share their fav summer songs and curated a summer playlist. What’s the soundtrack of your summer?☀️
We are expanding our sales associate team – connecting with people from the creative industry who understand the power of sound in branding and communication.
Summer team day: the sun, grass, kubb, and croquet!
Happy summer from team Sonic Minds.💛💚
04/07/2025
Vendor Spotlight: Harry Beech
“I’d like to think I’m always evolving, but I hope my work consistently has a strong sense of groove, an organic feel, and a kind of energy or life to it. A big part of the job is about channeling the character and emotional tone of something, whether it’s a brand or an idea, and then expressing it through our own creative lens.”
Harry Beech is a musician and audio producer from the UK, currently living and working in Finland. His background in jazz has shaped the way he approaches and interacts with sound.
Last year, we teamed up with MTA to create a sonic identity that channels both the raw beauty of Alaska and the spirit of innovation. From glacial textures and crisp winds to rich acoustics and vibrant synths, every detail was designed to express the brand’s core: resilient, vital, and deeply rooted in place. The outcome is a complete sonic system that evokes the feeling of returning home through untamed landscapes.
Swipe to read more about how we created the sound of MTA.
Last month, we hosted a webinar with Danish train operator DSB, where we explored how sound can shape perception, elevate branding, and create a more cohesive customer experience.
With Niels-Otto Fisker from DSB, we discussed how DSB has embraced sonic branding as a key element in their long-term strategy, making every sound a meaningful part of the passenger journey.
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We believe that music is one of the most potent tools to create, alter, and change our emotional state and makes us feel good. We are all attracted to music, sound designed products, spaces, brands, bands, and communication that sounds good and moves us emotionally. Meaningful sound and good music experiences just make us feel better. We strive to create a more harmonious world with useful, value-adding audible user experiences on all relevant platforms and channels to improves the quality of our lives and make the world a better place.
What we do
Sonic Minds activates brands by using music and audio meaningful in all brand touchpoints and channels to create emotionally engaging communication.
We help brands and brand managers in:
On-brand, emotionally engaging and cost-effective use of sound and music in all brand touchpoints. Consistent and meaningful use of sound and music in all relevant brand touchpoints and products – Strengthening brand reputation and recognition through sound and music
Implementation and management of audio assets executed across all platforms and channels
How we do it
We have a unique process and online development tool where we convert brand image, vision, and values into meaningful audio and music experiences.
Our solutions are founded on a strategic framework, securing consistent, brand empowering, and emotionally engaging audible user experiences across all brand touchpoints.
Our network of specialized musicians, sound designers, mastering engineers, high-end studios to secure that you always get the best-qualified resources for your solution.
Who we are
Founded in 2004, Sonic Minds is an agency specialized in Sound Design, Music Production, Audio Branding, Audio Identities and concepts, and tailor-made music production and sound design.
