Sonic Minds

Sonic Minds We design sonic identities that move people, products and brands. Rooted in Scandinavian design. Heard worldwide.

We combine our Danish heritage and knowledge for high-end audio and sound production with our Scandinavian tradition for great quality and design. Together with our global approved vendor network of skilled musicians, sound designers, and mix/mastering engineers, we deliver the absolute best solutions to our clients.

24/11/2025

Crafting a sonic identity that captures heritage, clarity, and modernity.
For Carlsberg Group, sound becomes a strategic asset, shaping perception, strengthening brand recall, and elevating every touchpoint of the experience.

24/11/2025

A distinctive sonic identity goes beyond recognition, it captures the essence of a brand and translates it into emotion.
Because sound, when done right, doesn’t just represent a brand. It defines it.

21/11/2025

Sound design is more than aesthetics: every sound, every audio cue shapes the user experience. Discover how strategic sound can make interactions more intuitive and engaging

19/11/2025

Turning movement, time, and purpose into sound.
For Metro, we began with a full musical narrative — not just a logo — to express what the brand truly represents: fast transitions, the flow between overground and underground, and a system that never stops moving.
The result is an audio identity that doesn’t just sound like the Metro — it moves like it.

17/11/2025

Transforming something as practical as taking the metro into an emotional sonic experience starts with listening to the journey itself. By capturing authentic train sounds and shaping them into a simple, intuitive audio logo, we turn movement into meaning. When less becomes more, sound becomes a story that reaches its destination without wasting a second.


12/11/2025

Introducing the new audio logo for Copenhagen Metro, a sound designed to capture the essence of the city’s movement and the Metro experience. Every element of the audio logo reflects speed, simplicity, and dynamic flow, translating the brand’s core values into a concise and memorable sonic signature. Short but impactful, it brings the rhythm of urban life to every touchpoint, creating a consistent and recognizable audio identity.⁠
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11/11/2025

For the Metro audio logo, we developed two variants: one more complex and impactful, featuring a rhythmic groove, a distinctive melody, and a finale that echoes the train sound; and a more subtle, refined version with a gentle riser integrating the same sonic reference. Every element is designed to guide the listener, leave a lasting impression, and strengthen the brand’s sonic identity.

07/11/2025

🎶 From a visual logo to a sonic identity, that’s how brands become truly memorable.

Today we’re celebrating our collaboration with ASUS, a global leader in technological innovation, founded in 1989 and dedicated to creating solutions that make digital life simpler, more accessible, and more sustainable.

Together, we shaped the sonic expression of the ASUS brand: a deep and sophisticated audio logo blending tactile elements, inspired harmonies, and refined sound design to reflect its core values of knowledge, progress, and innovation.

If you want your brand to have a voice (and a sound) that truly stands out, let’s make it happen.

03/11/2025

Music and sound play a crucial role in modern communication. They engage multiple areas of the brain and create immediate, universal connections with people, regardless of cultural background. Sound becomes part of individual and collective identity, influencing emotions and memories in a direct and lasting way. When combined with visual elements, it becomes one of the most effective tools for delivering clear, engaging, and memorable messages.⁠
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31/10/2025

Finding a voice for a brand means not imposing one, but uncovering the authentic tone that truly represents it. It's about listening, understanding, and translating identity into sound. ⁠
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30/10/2025

Music and sound play a crucial role in modern communication. They engage multiple areas of the brain and create immediate, universal connections with people, regardless of cultural background. Sound becomes part of individual and collective identity, influencing emotions and memories in a direct and lasting way. When combined with visual elements, it becomes one of the most effective tools for delivering clear, engaging, and memorable messages.

29/10/2025

With Baker Hughes, energy moves forward, and so does its sound.⁠
The audio logo captures this evolution: from the heritage of the past to the innovation of the future.⁠
A sonic journey that mirrors the Mobius strip, continuous, dynamic, and always moving forward.⁠
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Adresse

Lindehøjen 6
Copenhagen
2720

Internet side

Underretninger

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Our Story

We believe that music is one of the most potent tools to create, alter, and change our emotional state and makes us feel good. We are all attracted to music, sound designed products, spaces, brands, bands, and communication that sounds good and moves us emotionally. Meaningful sound and good music experiences just make us feel better. We strive to create a more harmonious world with useful, value-adding audible user experiences on all relevant platforms and channels to improves the quality of our lives and make the world a better place.

What we do

Sonic Minds activates brands by using music and audio meaningful in all brand touchpoints and channels to create emotionally engaging communication. We help brands and brand managers in: On-brand, emotionally engaging and cost-effective use of sound and music in all brand touchpoints. Consistent and meaningful use of sound and music in all relevant brand touchpoints and products – Strengthening brand reputation and recognition through sound and music Implementation and management of audio assets executed across all platforms and channels

How we do it