27/12/2024
Libianca VS Tyla: Both witnessed a meteoric rise in 2023 but took different trajectories. 🇿🇦🇨🇲
Libianca, signed under Sony/5K records and Tyla, signed under Epic Records emerged as rising stars in 2023, capturing global attention, but their paths have diverged sharply.
Libianca's breakout came with her 2022 hit single "People", a deeply introspective track that resonated with audiences worldwide. The song achieved impressive chart success, reaching No. 1 in the Netherlands, No. 2 on the UK Afrobeats chart, and No. 2 on the Billboard US Afrobeats Songs chart. Its emotional appeal earned her accolades, including a BET Award, and its music video garnered over 347 million YouTube views.
In December 2023, Libianca released her debut EP, "Walk Away", featuring tracks like "Mistaken", which charted in New Zealand.
However, despite her promising start, 2024 has been less productive for the Cameroonian-American artist. Her presence in the global music conversation has waned, as her brand struggles to maintain momentum.
In contrast, Tyla's trajectory has been meteoric. Her single "Water" became a viral song, which cementing her place on the international stage. In 2024, Tyla has not only expanded her global reach but also claimed the Grammy Award for Best African Music Performance.
Tyla's social media following reflects her widespread appeal: 10 million followers on Instagram, 1.3 million on Facebook, and 12.6 million on TikTok, far surpassing Libianca’s metrics.
479,000 followers on IG, 126000 followers on Facebook and 970,000 followers on TikT0k.
Tyla’s music, characterized by vibrant, danceable tracks, appeals to a younger, global pop audience. Her strong visual identity and high-energy branding, combined with strategic marketing, have solidified her position as a rising pop icon.
The difference between Libianca and Tyla lies in their musical focus, branding, and audience engagement:
Libianca creates introspective, emotionally driven tracks that resonate deeply with an emotionally connected audience.
Tyla produces upbeat, dance-oriented music with a broader global appeal.
In terms of branding and Image, Tyla leverages a polished, trend-focused image that appeals to youthful, international pop fans.
While Libianca focuses on authenticity and emotional connection but lacks a strong visual or strategic branding approach.
Epic Records has made mind-blowing moves with Tyla.
Tyla’s marketing strategy prioritizes visually captivating, trend-driven content, while Libianca’s approach emphasizes lyrical depth and authenticity.
While Libianca’s "People" may still outshine "Water" in terms of global emotional impact, Tyla's consistent releases, strategic marketing, and high-energy appeal have given her a significant edge in relevance and growth.
This year Libianca has not dropped any major project. She has done just collaborations with Harmonize on "Side" and "Promiscu0us" with Wande Coal and DJ Tunez.
In 2024, Tyla dropped "Jump", push to start, Art, Shake ah.
Despite Libianca and Tyla having divergent musical pathways, it is clear that Libianca's record label has been on a snail pace with her music career, compared to Epic Records' efforts on Tyla.
It feels like Libianca is left behind
