thisisframe

17/11/2025

Still one of our most memorable collaborations - a film we created for TAG Heuers rugged and sleek Super Diver watch.

Designed, directed, and produced by FRAME.

12/11/2025

A peek inside the process of our USM Haller film — one of our most enjoyable creations to date.

Designed, Directed and Produced by FRAME.

13/10/2025

06/10/2025

From soft knits to supple leather, these are some of our most detailed material explorations - drawn from a range of textile-focused projects. Designed, directed, and produced by FRAME.

03/10/2025

Metal matters. From brushed steel to polished titanium, here are a few of our sharpest metal renders — pulled from some of our favorite watch projects.

Designed, directed and produced by FRAME.

01/10/2025

Dark, minimal, and timeless — our take on Montblanc’s “Rapunzel” pen remains a favorite at FRAME. Directed, designed and produced by FRAME.

25/09/2025

Building on a legacy of crafting exquisite instruments that inspire writing, Montblanc brings its storied name to digital writing. Elegantly designed, the Digital Paper and Digital Pen work hand-in-hand to bring your words to life wherever creativity finds you. A selection of interchangeable pen nibs deliver digital ink flow as unique as your own handwriting. Montblanc Digital Paper ensures every note is carefully organised, securely stored, and always within reach.

Inspired by the Montblanc icon, the Digital Pen reflects over a century of writing excellence – reimagined for the connected age. Its sleek silhouette and perfectly weighted body offer lasting comfort for extended writing. Easily accessible buttons allow intuitive control of features, enhancing the user’s flow without distraction.

Modeled on the ergonomic design of the Meisterstück, the Digital Pen features a tool switch and a top button, to enable instant and easy access to all its features. Traditional design cues are echoed on the cap and cone, including the Montblanc emblem and the three engraved metal rings surrounding the Montblanc wordmark.

The signature Montblanc writing experience is brought to life with a digital ink flow through three distinct nibs: Linen, Matte, and Smooth. Each nib emulates a different paper texture, and has been carefully crafted to offer a writing experience tailored to your preference.

Crafted with a sleek metal frame and a high resolution paper-like canvas, the Montblanc Digital Paper stands out as a design piece in its own right. The elegant leather side bar adds a warm, tactile contrast, enhanced by the iconic Montblanc emblem.

Discover endless creativity in a digital notebook that captures the true feel of paper, with room for an entire library of your ideas.

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Credits

Client
Montblanc

Direction / Design / Animation
Frame

Music & Sound Design
James O’Connell

08/09/2025

To commemorate its 160th year as one of the world’s leading watchmakers, Zenith teamed up with Frame to create a series of short films highlighting an extremely limited edition release of its three hero products.

The iconic Pilot, Defy and Chronomaster Sport have each been reissued in a cool Zenith blue monochrome edition to mark 160 years of the brand. Strictly limited to 160 pieces, these unique timepieces have been crafted in ceramic to provide a stunning finish that also underlines Zenith’s commitment to mastering the most complicated of materials.

In addition, the brand used the campaign as an opportunity to reintroduce its core collection to the world, featuring the Pilot, Defy and Chronomaster Sport in their original materials and colourways. Reminding the world of why the brand has been synonymous with the future of Swiss watchmaking since 1865.

01/08/2025

Premier design company, B&B Italia has once again partnered with Frame to capture the unique beauty of its signature range of products. On this occasion, a film was created to commemorate the anniversary of its bestselling Tufty-Time 20, designed by Patricia Urquiola.

Originally launched in 2005, Tufty-Time was initially conceived to break free from the formality of traditional tufted seating and then it quickly became an icon of contemporary living and a symbol of modular, informal comfort. Two decades later, its latest version Tufty-Time 20 introduces softer curves, thicker cushions, and a renewed focus on sustainability and circular design.

With a completely disassemblable structure, eco-conscious materials, and a new bouclé-effect chenille fabric, this latest evolution speaks directly to the future of design.

The film celebrates the unique elements of Urquiola’s design, whilst underlining B&B Italia’s dedication to producing innovative, iconic and timeless pieces of quality furniture that are proudly made in Italy.