thisisframe

Hjem
Danmark
Copenhagen
thisisframe

Direction and design of conceptual product films.

25/09/2025

Building on a legacy of crafting exquisite instruments that inspire writing, Montblanc brings its storied name to digital writing. Elegantly designed, the Digital Paper and Digital Pen work hand-in-hand to bring your words to life wherever creativity finds you. A selection of interchangeable pen nibs deliver digital ink flow as unique as your own handwriting. Montblanc Digital Paper ensures every note is carefully organised, securely stored, and always within reach.

Inspired by the Montblanc icon, the Digital Pen reflects over a century of writing excellence – reimagined for the connected age. Its sleek silhouette and perfectly weighted body offer lasting comfort for extended writing. Easily accessible buttons allow intuitive control of features, enhancing the user’s flow without distraction.

Modeled on the ergonomic design of the Meisterstück, the Digital Pen features a tool switch and a top button, to enable instant and easy access to all its features. Traditional design cues are echoed on the cap and cone, including the Montblanc emblem and the three engraved metal rings surrounding the Montblanc wordmark.

The signature Montblanc writing experience is brought to life with a digital ink flow through three distinct nibs: Linen, Matte, and Smooth. Each nib emulates a different paper texture, and has been carefully crafted to offer a writing experience tailored to your preference.

Crafted with a sleek metal frame and a high resolution paper-like canvas, the Montblanc Digital Paper stands out as a design piece in its own right. The elegant leather side bar adds a warm, tactile contrast, enhanced by the iconic Montblanc emblem.

Discover endless creativity in a digital notebook that captures the true feel of paper, with room for an entire library of your ideas.

Featured on .tv and
..

Credits

Client
Montblanc

Direction / Design / Animation
Frame

Music & Sound Design
James O’Connell

08/09/2025

To commemorate its 160th year as one of the world’s leading watchmakers, Zenith teamed up with Frame to create a series of short films highlighting an extremely limited edition release of its three hero products.

The iconic Pilot, Defy and Chronomaster Sport have each been reissued in a cool Zenith blue monochrome edition to mark 160 years of the brand. Strictly limited to 160 pieces, these unique timepieces have been crafted in ceramic to provide a stunning finish that also underlines Zenith’s commitment to mastering the most complicated of materials.

In addition, the brand used the campaign as an opportunity to reintroduce its core collection to the world, featuring the Pilot, Defy and Chronomaster Sport in their original materials and colourways. Reminding the world of why the brand has been synonymous with the future of Swiss watchmaking since 1865.

01/08/2025

Premier design company, B&B Italia has once again partnered with Frame to capture the unique beauty of its signature range of products. On this occasion, a film was created to commemorate the anniversary of its bestselling Tufty-Time 20, designed by Patricia Urquiola.

Originally launched in 2005, Tufty-Time was initially conceived to break free from the formality of traditional tufted seating and then it quickly became an icon of contemporary living and a symbol of modular, informal comfort. Two decades later, its latest version Tufty-Time 20 introduces softer curves, thicker cushions, and a renewed focus on sustainability and circular design.

With a completely disassemblable structure, eco-conscious materials, and a new bouclé-effect chenille fabric, this latest evolution speaks directly to the future of design.

The film celebrates the unique elements of Urquiola’s design, whilst underlining B&B Italia’s dedication to producing innovative, iconic and timeless pieces of quality furniture that are proudly made in Italy.

24/06/2025

Montana Paradigm

As part of expanding its range, Danish design powerhouse Montana has relaunched an iconic modular sofa. Designed in 1969 by Erik Rasmussen and previously known as the Paustian Modular Sofa, Paradigm is an updated and contemporary expression of Rasmussen’s original concept.

Paradigm is a timeless modular system created to meet the changing needs of the modern interior. From collaborative spaces and hotel lobbies to private lounges and quiet zones, Paradigm adapts effortlessly, to configure, reconfigure and scale within any environment.

In addition, Paradigm features Montana’s innovative updates, including removable covers, fire-retardant foam, interchangeable components and discreet coupling fittings – ensuring durability, maintenance and long-term value.

Frame was engaged to create a film that explores the sculptural expression and graphic precision of the design, whilst underlining the fact that Paradigm offers more than just seating, it provides a system for creating spaces that speak to comfort, clarity and coherence.

13/05/2025

ZENITH is celebrating its 160th anniversary. More than just an anniversary, it’s an ode to resilience, a celebration of an extraordinary heritage, and an invitation to boldly embrace the future. This milestone is the reflection of a Maison that has been reinventing the art of watchmaking since its origins, inspiring those who dare to dream bigger.

Capturing the spirit of the aviation pioneers who set their sights far beyond the horizon, the PILOT collection is a call to chase your dreams – no matter how far or how high. Entirely redesigned from scratch, the new collection revisits the essential ZENITH PILOT features from a contemporary vantage point.

To coincide with its 160th anniversary, ZENITH has issued the aviator’s chronograph in a monochrome blue version. Crafted in a 42.5mm blue ceramic case with a titanium crown and titanium push-pieces, paired with a blue corrugated dial featuring large luminescent Arabic numerals. Powered by the El Primero 3652 automatic high-frequency chronograph calibre with big date and flyback functions. Delivered with both a blue and a white cordura effect rubber strap that can easily be swapped thanks to a smart strap changing system. Exclusive limited edition of 160 pieces.

03/04/2025

Founded in 2016, Nordic Knots has enjoyed a rapid rise in its short history to become a leading provider of textiles for the modern home with a distinctively Scandinavian sensibility.

To coincide with the global rollout of its custom-made rug collection, the company reached out to Frame to create a film that illustrates the versatility of the product, whilst demonstrating the transformative power of a well-chosen rug.

Handcrafted from wool, with its curated collection of timeless styles and signature design, these made-to-measure rugs allow you to tailor the product to your exact dimensions. Fully customised and delivered within 2-4 weeks, this new range promises to be a game changer within the world of interior design.

21/01/2025

For Alustre’s new diamond-inspired fragrance, FRAME created a film that glimmers with the depth and brilliance of a perfectly cut gem.

Guided by Alustre’s commitment to real diamond infusion, we focused on facets and refractions—mirroring the captivating interplay of light in a genuine stone. Each luminous scene evokes the perfume’s luxurious essence while underscoring Alustre’s dedication to exquisite craftsmanship.

The result is a tactile, immersive experience that invites viewers into a radiant world where beauty and innovation unite.

28/11/2024

German luxury lighting design company, Occhio represents excellent design, unique lighting quality, and “joy of use” at the highest level. To coincide with the release of its unique Gioia product, the brand reached out to Frame with the request of making a film that celebrates the beauty of light.

Featuring Danish actor and Occhio brand ambassador, Mads Mikkelsen, the film traces the movement light across various landscapes, whilst also capturing the form and function of the Gioia’s iconic design.

The mobile, ring-shaped LED table luminaire with “infinite move”, “focus light”, and gesture control takes focused working to the next level. With a simple hand gesture, one can choose the colour temperature of your choice - whichever suits your mood.

The award-winning Occhio Gioia. For those who strive for new horizons.

Adresse

Bredgade 25E
Copenhagen
1260

Internet side

http://www.frame.dk/

Underretninger

Vær den første til at vide, og lad os sende dig en email, når thisisframe sender nyheder og tilbud. Din e-mail-adresse vil ikke blive brugt til andre formål, og du kan til enhver tid afmelde dig.

Kontakt Virksomheden

Send en besked til thisisframe:

Genveje

Vil du plassere din virksomhed på toppen av Mediafirma-listen i Copenhagen?

Del

Type

Udsendelses- og medieproduktionsselskab