COPUS

Copus is a strategic communications agency. We help daring brands create a crisp and coherent story. Then we tell the world about it.

We make brands think beyond the product and empower their audience to drive growth and create impact. We work with innovative ventures and companies with a challenger mindset.

02/08/2023

New case: Warner Bros. - Barbie

We're proud to have played a part in hyping one of the most anticipated movies of the year.

Read about how we reached an audience of +2m people in our latest case study at copus.dk.

31/07/2023

Charged up. Ready for second half of ‘23

12/07/2023

When contacted us, they were looking for some help with PR and content production.

But after a few in depth conversations it became clear that we needed to take a step back and review the brand foundation before diving into the storytelling.

Because being a start-up with a 60 year old heritage is quite a complex position to be in, to be honest.

So we started exploring how to tell their story with honesty and clarity. With a celebration of the past and a bunch of excitement about the future. Our exploration lead to a new, clear brand DNA and the beginning of a beautiful partnership.

COPUS provided Jacob Jensen with a thorough brand strategy and a full communications plan to lay the foundation for the ongoing collaboration, and we are now building their social media presence and creating ongoing PR opportunities.

03/07/2023

"If you're an unknown brand, it's super efficient to take a challenger position and be bold about it. And not be afraid to p**s people off", said when we had her on the Generation C podcast.

But speaking from experience after having worked with hundreds of brands who wish to challenge, we get that it can seem terrifying to really stand out. Because even if you see yourself as a challenger, many brands are prone to look at the established competitors and move into the competition with a slightly new angle. That’s often not enough.

If you truly are a challenger, your success will lie in creating a clear distance between yourself and the established brands out there. Because you can’t compete with the scale and reach of a market leader if you simply respond to them. As a challenger you have to find a new set of reference points and introduce a whole new category of choices for your consumers - choices they won’t find elsewhere.

And it can be good to have a trusted partner by your side to challenge you. Someone who can help push you in the right direction and bring out that boldness, that Erikha was talking about.

Listen to the podcast episode via the link in bio.

23/06/2023

Authenticity, accuracy, originality, relevancy, creativity and punch.

These are the six elements that your opinion piece should have in order to be crisp and effective.

Read the full journal “The Anatomy of the Opinion Piece” vi the link in bio or on our website.

22/06/2023

Opinion pieces are a brilliant way to present your thoughts in a condensed and well-structured way.

You can increase your impact by getting to new, broader audiences. And you can build up a public persona that supports your own channels and makes the media take an interest in you.

Read the full journal “The Anatomy of the Opinion Piece” via the link in bio or on our website.

15/06/2023

Behind-the-scenes shots from the latest film production for our client BioInnovation Institute, produced in collaboration with and 🎥

We're currently filming the third season of our annual concept Taking the Leap, highlighting some of the very impressive life science companies in BII's portfolio!

Stay tuned for the full episode.

07/06/2023

We make brands think beyond the product and empower their audience to drive growth and create impact. We work with innovative ventures and companies with a challenger mindset.

05/06/2023

Stills from our newest episode of the Challenger Stories featuring , CCO at .dk.

Film and edit:

02/06/2023

“I’m curious and fascinated about the power of branding. You can have an excellent product or service that never reaches its full potential because the branding is off, or you can have a s**t product that does fantastic because the branding is great. Your product only goes as far as your brand takes it.

I’m first and foremost motivated by helping companies tame their brand - and use it as an advantage to reach their goals and fulfill their potential as a business.”

Bastian Grostøl, partner at COPUS

25/05/2023

"It's all about building real connections with people. You do that by focusing on delivering value and providing a great service. And it's even better when you can show a bit of your authentic self along the way.", , Partner at COPUS, says in today.

As a young leader who didn't run a business during the 2008 financial crisis, his entire professional life has revolved around growth as a mantra. But now, it's about consolidation for many young companies.

So the question is, if the goal isn't growth, then what is it?

Read the article via the link in bio.

Article in Danish.

22/05/2023

"We seek out inspiring people to learn specific traits and adapt them to our own style, but I enjoy curating my own education and setting my own direction. For me, this is the best way to learn.", says Carl Kronika, partner at COPUS in the latest edition of the As You Are newsletter by

Sign up for the newsletter via the link in bio for stories focusing on self-created career paths, and how you can do it too.

19/05/2023

“I’ve always had a clear drive to make an impact with the things I do. I proudly represent a generation of professionals who seek meaning in their work lives.

As a strategic communicator, I get to be part of establishing new movements, pushing innovations, helping experts get a say in public debates, and helping startups with a mission take off.

Improving perceptions and behavior through storytelling is, without a doubt, what gets me up in the morning — well that, my family, and of course coffee.”

, Communications Specialist at COPUS

17/05/2023

“When it comes to sounds, we don’t have a vocabulary. It’s very difficult for us to explain what we want.", says from in the latest episode of Generation C, and we agree. We've gotten used to explaining visual elements and verbal communication in our work at COPUS, but audio is an aspect of branding that can be challenging to describe.

Listen to the podcast episode and learn more about the fascinating world of audio branding via the link in bio or on your favourite podcast app.

11/05/2023

“What I am really curious about is understanding why people do the things they do. What excites them? What frustrates them? And then figure out how we can use that knowledge to create truly authentic brands that actually moves people.

I remember being around 17 years old (it’s been a while since then) and reading this book on neuroscience in marketing. It was very much about how to get people to buy things (which is also important, of course), but what really got me hooked was the idea of getting to truly understand people and figure out how great stories and brands can affect us.

Fast forward to my work today, where I am lucky enough to get to meet different brands and help them connect aaaaall the dots in their company in a meaningful way. From understanding the internal culture to how they should communicate and what their purpose on this planet is, my passion is to create truly authentic brands, where all the parts are connected holistically. Because, honestly, I have seen that those brands have way more happy and efficient teams and they can actually engage their audiences in a real way.”

, Brand Lead at COPUS

08/05/2023

Explore cases, journals and services on our website or via the link in bio.

04/05/2023

When participated in the Danish version of Dragon’s Den, they knew things might take off. That was great - but the brand wasn’t set up to truly capitalise on this. And Bareen knew that.

They needed a brand strategy - they needed a framework for their branding and communications efforts. That’s when COPUS came into the picture.

We created a brand strategy to serve as a framework and guiding star for all Bareen’s communication. We created the brand strategy centred on the term ‘uncomplicated’. A term that captures Bareen’s essence: Bareen is not trying to revolutionise fashion or save the world. They are simply creating timeless basic wear in really good quality, produced responsibly and sold at a reasonable price.

We are proud to have helped Bareen establish themselves as one of the more popular young brands in the Danish fashion scene and contributed to Bareen growing significantly over the last two years.

Read the full case story via the link in bio or on our website

03/05/2023

“Confession time: I have a not-so-secret obsession with drama. Just kidding (sort of).
In reality, my passion lies in taking mundane experiences and turning them into captivating stories. I firmly believe that with the right attention to detail, anything or anyone can be interesting. As a startup founder, or even as a member of the rare species of non-startup founders (yes, we do exist!), the key is to cherry-pick the details that will make your story stick in the minds of your audience. This skill comes in handy in the world of communication, but also at dinner parties (trust me, I'm speaking from experience)."

, Communications Specialist at COPUS

Adresse

Frederiksberg

Internet side

http://copus.dk/

Underretninger

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Copus is a venture communications agency.

We help high-growth startups build strong brands through strategy, PR, video and written content. Clients include Soundboks, GoMore, Barons, Chooose, Dixa, Nøie, Onomondo, Goodiebox and many more.