Native Advertising Institute

10/02/2025

🌟 𝗚𝗼𝘁 𝗮 𝗕𝗼𝗹𝗱 𝗜𝗱𝗲𝗮 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗖𝗼𝘂𝗿𝗮𝗴𝗲 𝘁𝗼 𝗦𝗵𝗮𝗿𝗲 𝗜𝘁?

If performing on the West End isn't in the cards for you, but you still want a chance to captivate a London audience with your insights and presence, then this may be your opportunity.

Our 𝟭𝟬𝘁𝗵 𝗔𝗻𝗻𝘂𝗮𝗹 𝗡𝗮𝘁𝗶𝘃𝗲 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗗𝗮𝘆𝘀 is heading to London for the very first time, bringing together the industry's top innovators, creators, and marketers.

𝗗𝗼 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝘄𝗵𝗮𝘁 𝗶𝘁 𝘁𝗮𝗸𝗲𝘀 𝘁𝗼 𝗹𝗶𝗴𝗵𝘁 𝘂𝗽 𝘁𝗵𝗲 𝘀𝘁𝗮𝗴𝗲? 𝗪𝗲'𝗿𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝘀𝗽𝗲𝗮𝗸𝗲𝗿𝘀 𝘄𝗵𝗼 𝗰𝗮𝗻:
• Break boundaries with bold, unconventional ideas
• Deliver practical insights rooted in data and hands-on experience
• Captivate audiences with powerful, thought-provoking narratives
• Fuel authentic discussions that cut through the noise and buzzwords

Whether you're a seasoned speaker or someone with a breakthrough story ready to shine, we want to hear from you.

🌟 𝗔𝗽𝗽𝗹𝘆 𝘁𝗼 𝘀𝗽𝗲𝗮𝗸 𝗻𝗼𝘄! 👇
𝗟𝗶𝗻𝗸 𝗶𝗻 𝗖𝗼𝗺𝗺𝗲𝗻𝘁𝘀 𝗼𝗿 𝗦𝗰𝗮𝗻 𝘁𝗵𝗲 𝗤𝗥 𝗖𝗼𝗱𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗜𝗺𝗮𝗴𝗲

Don't miss your chance to share your voice, shape the conversation, and leave your mark on the native advertising landscape.

06/02/2025

🎨 𝟭𝟬 𝘄𝗮𝘆𝘀 𝘁𝗼 𝘄𝗶𝗻 𝘄𝗶𝘁𝗵 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 & 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆🎨

Here is your chance to celebrate your team's unsung heroes. You know, that lonely content writer or graphic designer who makes all the work sexy but rarely gets the accolades they deserve?

📖 𝗡𝗲𝘄! 𝗕𝗲𝘀𝘁 𝗨𝘀𝗲 𝗼𝗳 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 – For narratives that linger long after the last word, leaving audiences hooked and brands unforgettable.

🎨 𝗕𝗲𝘀𝘁 𝗗𝗲𝘀𝗶𝗴𝗻 – For campaigns where visuals didn't just look good—they spoke volumes.

💡 𝗠𝗼𝘀𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 – For ideas so bold and original that they make everything else feel like background noise.

📰 𝗕𝗲𝘀𝘁 𝗦𝗲𝗿𝗶𝗲𝘀 𝗼𝗳 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝗲𝗱 𝗔𝗿𝘁𝗶𝗰𝗹𝗲𝘀 – For written journeys that kept readers coming back for more, article after article.

🎥 𝗕𝗲𝘀𝘁 𝗦𝗲𝗿𝗶𝗲𝘀 𝗼𝗳 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝗲𝗱 𝗩𝗶𝗱𝗲𝗼𝘀 – For video series that turned passive viewers into engaged fans.

✍️ 𝗕𝗲𝘀𝘁 𝗨𝘀𝗲 𝗼𝗳 𝗧𝗲𝘅𝘁 – For the wordsmiths who made every sentence sing and every paragraph pack a punch.

🎬 𝗕𝗲𝘀𝘁 𝗨𝘀𝗲 𝗼𝗳 𝗩𝗶𝗱𝗲𝗼 – For single videos that hit hard, stuck with audiences, and moved the needle.

📊 𝗕𝗲𝘀𝘁 𝗨𝘀𝗲 𝗼𝗳 𝗜𝗻𝗳𝗼𝗴𝗿𝗮𝗽𝗵𝗶𝗰 – For data-driven designs that transformed numbers into narratives.

🎧 𝗕𝗲𝘀𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 – For audio stories so compelling, listeners forgot they were hearing branded content.

🗞️ 𝗕𝗲𝘀𝘁 𝗣𝗿𝗶𝗻𝘁 𝗣𝘂𝗯𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻 – For print campaigns that proved the medium is alive, well, and thriving when done right.

If your work is bursting with creativity, insight, and impact, it's time to let the world know.

✨ 𝗘𝗻𝘁𝗲𝗿 𝗻𝗼𝘄
𝗖𝗹𝗶𝗰𝗸 𝘁𝗵𝗲 𝗟𝗶𝗻𝗸 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀 𝗼𝗿 𝘀𝗰𝗮𝗻 𝘁𝗵𝗲 𝗤𝗥 𝗰𝗼𝗱𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗶𝗺𝗮𝗴𝗲.

04/02/2025

🎯 𝟱 𝗠𝗼𝗿𝗲 𝗪𝗮𝘆𝘀 𝘁𝗼 𝗪𝗶𝗻. 𝟭 𝗦𝘁𝗮𝗴𝗲 𝘁𝗼 𝗦𝗵𝗶𝗻𝗲. 🎯
This year, the Native Advertising Awards will be celebrating greatness across 39 different categories.

Now, we know that presenting all that potential in one post is just too much to handle for mere mortals, so let's focus on five that we are categorising under Channel:

🚀 𝗕𝗲𝘀𝘁 𝗨𝘀𝗲 𝗼𝗳 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 (𝗡𝗲𝘄!) – For campaigns that stopped thumbs in their tracks.

🌐 𝗕𝗲𝘀𝘁 𝗨𝘀𝗲 𝗼𝗳 𝗢𝗻𝗹𝗶𝗻𝗲 𝗠𝗲𝗱𝗶𝗮 – For seamless digital work that felt less like an ad and more like part of the story.

📺 𝗕𝗲𝘀𝘁 𝗔𝗙𝗣 (𝗢𝗻𝗹𝗶𝗻𝗲 & 𝗕𝗿𝗼𝗮𝗱𝗰𝗮𝘀𝘁) – For branded content that informed, entertained, and left audiences wanting more.

🤝 𝗕𝗲𝘀𝘁 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 – For collaborations that were more than just —they were genuinely engaging.

🎤 𝗕𝗲𝘀𝘁 𝗘𝘃𝗲𝗻𝘁 (𝗜𝗻-𝗽𝗲𝗿𝘀𝗼𝗻 & 𝗩𝗶𝗿𝘁𝘂𝗮𝗹) – For experiences that connected, captivated, and created real impact.

Think your work deserves the spotlight?

✨ 𝗘𝗻𝘁𝗲𝗿 𝗻𝗼𝘄 𝗮𝗻𝗱 𝗹𝗲𝘁 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱 𝘀𝗲𝗲 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂'𝘃𝗲 𝗰𝗿𝗲𝗮𝘁𝗲𝗱.
𝗦𝗲𝗲 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸 𝗶𝗻 𝗖𝗼𝗺𝗺𝗲𝗻𝘁𝘀 𝗼𝗿 𝗦𝗰𝗮𝗻 𝘁𝗵𝗲 𝗤𝗥 𝗰𝗼𝗱𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗶𝗺𝗮𝗴𝗲.

03/02/2025

📣 𝗖𝗮𝗹𝗹𝗶𝗻𝗴 𝗮𝗹𝗹 𝘁𝗵𝗲 𝗕𝗶𝗴 𝗕𝗿𝗮𝗶𝗻𝘀 𝗮𝗻𝗱 𝗲𝘃𝗲𝗻 𝗕𝗶𝗴𝗴𝗲𝗿 𝗩𝗼𝗶𝗰𝗲𝘀 𝗶𝗻 𝗕𝗿𝗮𝗻𝗱𝗲𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁!

Are you the kind of person who window-gazes and dreams of getting out of your current cubical hellscape? Well, we sympathise; however, this post isn't for you.

But are you the kind of person with a story, strategy, or case study that could inspire a room full of the brightest minds in branded content?

Well, we've got a stage with your name on it.

Our inaugural 𝗕𝗿𝗮𝗻𝗱𝗲𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗗𝗮𝘆𝘀 is coming to 𝗡𝗲𝘄 𝗬𝗼𝗿𝗸 𝗖𝗶𝘁𝘆 for the first time, bringing together the industry's top innovators, creators, and marketers.

𝗪𝗲'𝗿𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝘀𝗽𝗲𝗮𝗸𝗲𝗿𝘀 𝘄𝗵𝗼 𝗰𝗮𝗻:
• Challenge the status quo with fresh perspectives
• Share actionable insights backed by data and experience
• Inspire with compelling stories that make audiences lean in
• Spark meaningful conversations that go beyond the buzzwords

We want to hear from you, whether you're a seasoned speaker or have a breakthrough story that deserves the spotlight.

🌟 𝗔𝗽𝗽𝗹𝘆 𝘁𝗼 𝘀𝗽𝗲𝗮𝗸 𝗵𝗲𝗿𝗲:
https://eu1.hubs.ly/H0gjp7K0

Don't wait. Share your voice, shape the conversation, and make your mark on the branded content landscape.

27/01/2025

Big News Alert!

We’re thrilled to announce Branded Content Days – the first-ever US conference dedicated entirely to branded content and native advertising. 🌟 How’s that for a gamechanger?

📅 When & Where: April 3rd, 2025, at the iconic Dotdash Meredith Event Center in New York City.

Join over 300+ industry leaders and visionary brands for a transformative day filled with:
✅ Deep-dives into award-winning branded content campaigns.
✅ Insights on organization, new revenue streams, audience development, and media trends.
✅ Networking with the best in the biz.
✅ Exclusive roundtable talks led by the brightest minds in branded content.

Plus, we’re bringing the Native Advertising Awards to the US!
Celebrate the brands and publishers behind the most innovative campaigns.
Submit your best work before February 16, 2025 and get the recognition you deserve.

Don’t miss your chance to be part of this groundbreaking event.

🎟️ Super Early Bird tickets are available now – grab yours before January 31st!

PS: Stay tuned for the announcement of Native Advertising Days 2025, our European signature event happening in May!

27/01/2025

💡 Big ideas. Bigger opportunities. And a few "Why didn’t I think of that?" moments.

Save the date: May 14th, London – where the brightest minds in Native Advertising will meet to share, inspire, and disrupt.

Expect bold strategies, actionable insights, and enough creative energy to light up Piccadilly Circus. Don’t just attend – be part of the conversation shaping the future of Native Advertising and Branded Content.

📅 Put it in your diary now and reserve your tickets! You won’t want to miss this.
https://lnkd.in/dsHa6N5q

27/01/2025

Let’s face it: Deadlines suck.

They sneak up on you, taunt you with their little countdowns, and have a knack for showing up when you’re “almost done.” We get it.

That’s why we’re giving you a little gift: an extension on the Native Advertising Awards deadline. 🎁

The new deadline? February 16th.

Now you’ve got 19 glorious extra days to:

✅ Make your masterpiece even more magnificent.
✅ Dig up those results that make jaws drop.
✅ Finally stop procrastinating (or just procrastinate more responsibly).

Don’t let this gift go to waste—get your submission in and show the world what true creative genius looks like. 🌟

P.S. Even extended deadlines have an expiration date. February 16th isn’t moving again.
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29/11/2024

Psssstt… This Is Your Last Chance to Save with the EarlyBird Offer!

The EarlyBird discount for the 2025 Native Advertising Awards ends December 1st!

Submit your best work for just €199 per entry before the deadline.

Submit 4+ entries and unlock a 20% discount on additional submissions!

This is your chance to showcase your game-changing native advertising and gain recognition among leaders in advertising, media, and content creation - with a discount!

Start your entry today: https://eu1.hubs.ly/H0f3t0K0

26/11/2024

Calling All Native Advertising Pioneers!🏆

We are excited to announce that submissions are OPEN for the 9th edition of the Native Advertising Awards, coming in 2025!🥳

Now’s your time to shine—celebrate your creativity, innovation, and outstanding results in native advertising. 🌟

Whether you're an agency, a brand, or a publisher, this is your chance to gain global recognition for your achievements.

Start your entry now!: https://eu1.hubs.ly/H0d-fY10

26/09/2024

Missed the Branded Podcast Symposium 2024? Don’t Worry – We've Got You Covered! 🎙️

You can now access ALL the recordings from the annual conference and unlock the full potential of branded podcasting on-demand for just €99.

Go Watch 👀
- Steve Pratt serving us useful strategies on how to stand out and be consistently awesome...while hanging upside down!
- Jonas Woost turn dry numbers and measurement metrics into juicy opportunities that could act as a true Northern Star for any branded podcast
- Meg Wright put a big fat line under the T in B2B audio though leadership
- Harry Morton, shine with one epic speedtalk addressing AI in branded podcasting

And there's more... A LOT MORE!

Go check out this online cornucopia of seriously good sessions on branded podcasting: https://eu1.hubs.ly/H0cFxnR0.. you won't regret it!

And of course, a HUGE thank you to all of our amazing speakers, making the Branded Podcast Symposium 2024 a succes by sharing their knowledge!
Belinda Cook,Hannah Mansur,Darryl von Däniken,Hanna Repo,Matty Staudt,Michael Villaseñor,Pelle Estborn,Tom Michiels

Want to elevate your branded podcasting? Join our half-day virtual conference on branded podcast strategy & practice.

23/09/2024

Meet the final speaker and the final presentation topic for the upcoming Branded Podcast Symposium on September 25th🎙️

Podcast advertising boasts the highest ROI among marketing investments, mainly due to the listener's trust in the host. But what if you can’t use the host for your ads, since he or she is an independent journalist employed on a newspaper? Then you have to make the ads truly native.

Pelle Estborn who transitioned from working with traditional native advertising at Bonnier News Brand Studio to also handling podcast ads at the same company, will share how he has applied native advertising principles to podcast advertising. He will illustrate how different content types yield varying results, both positive and negative.

Key takeaways in this online session include:

📌Translating traditional native advertising strategies and content concepts into the world of podcasts
📌The impact of true native advertising on brand lift
📌The dual nature of repetition: beneficial and detrimental

Grab one of the final free seats for this online cornucopia of podcasting trailblazers here:
https://eu1.hubs.ly/H0cpR1d0

22/09/2024

Crafting an Engaging Podcast Series: How to make the right choices in the production and distribution phase

Are you ready to dive into the world of branded podcasts?

Creating a compelling podcast series can be a game-changer for your marketing strategy, but it’s not without its challenges. From budget constraints to crafting a storyline that resonates, producing and distributing a podcast requires thoughtful planning and a clear alignment with your overall goals. And let’s be real—podcasting isn’t for everyone.

But when it works, it WORKS! 🎧

Join us at the Branded Podcast Symposium 2024 on September 25, where Hanna Repo, Content Marketing Director at Alma Brand Studio, will share her expertise on the Finnish podcasting landscape. In this session, you’ll explore:

🎙 Real-life podcast examples that hit the mark
🎙 The art of creating a captivating soundscape
🎙 Effective client and media collaboration
🎙 Leadership and overcoming production challenges

If you’re a brand studio professional or content creator looking to elevate your own or your client's content strategy with a branded podcast, this session is a must-attend! Expect a morning filled with insights, innovation, and inspiration to help you make your podcast a success.

🗓️ Date: September 25, 2024
🎟 Free to attend the LIVE online event (small fee for on-demand experience)

Don’t miss out on this opportunity to learn from the best in the industry.

See the full agenda and register here: https://eu1.hubs.ly/H0cpJ450