05/05/2026
Sana’a Center for Strategic Studies is an independent think tank specializing in Yemen-related research and policy analysis. They approached us at Babel Studio needing a rebrand that would elevate their positioning among international research institutions while honoring their regional identity.
We developed a comprehensive bilingual brand system inspired by Sana’a’s traditional architecture, translating geometric patterns from Yemeni buildings into a modern visual language. The result: a distinctive, culturally-rooted identity that commands authority across regional and global audiences.
Deliverables: Complete visual identity, brand guidelines, stationery suite, digital templates, print collateral, motion identity and animated logo, brand rollout materials and website design.
