13/08/2025
📢 Research Participation Opportunity 📢
A fellow researcher is conducting an important study on how Artificial Intelligence Generated Content (AIGC) impacts customer engagement, and how perceived brand authenticity plays a mediating role in this relationship.
📝 Survey Title:
The Mediating Role of Perceived Brand Authenticity on the Impact of Artificial Intelligent Generated Content (AIGC) on Customer Engagement
If you are interested in the intersection of AI, marketing, and consumer behavior, your input would be highly valuable to this research.
📍 Take the survey here: https://forms.cloud.microsoft/r/HEPz5bCFRu
By participating, you’ll be contributing to a deeper understanding of how brands can use AI responsibly while maintaining authenticity and building stronger connections with customers.