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Lounge Magazine, 16 nehro Street, helioplis, Cairo (2026)

08/06/2026

Celebrating 30 Years of Service: Oriental Weavers Honors 650 Employees

Oriental Weavers, the world’s leading manufacturer of woven carpets, celebrated 650 employees who have dedicated 30 years of service, commitment, and contribution to the Group at its Pioneers Medal ceremony. The celebration recognized an exceptional journey of loyalty and belonging that has played a vital role in building the company’s success story and strengthening its position over the past decades.
The celebration reflects Oriental Weavers’ long-standing commitment to recognizing and valuing its people, driven by its belief that employees are the foundation of its success and its most valuable asset. Over the years, employees have been true partners in building the Group’s position and reinforcing its leadership both locally and globally. The large number of honorees also reflects the culture of trust and belonging that the Group has cultivated over the decades, as well as its ability to attract, develop, and retain talent for the long term.
The ceremony was attended by H.E. Hassan Raddad, Minister of Labor; Eng. Hazem El Ashmouny, Governor of Sharqia; Eng. Alaa Abdallah Mostafa, Head of the 10th of Ramadan City Authority; Ms. Yasmine Khamis, Chair of Oriental Weavers Carpets, Ms. Farida Khamis, Chair of Orientals Group; in addition to approximately 30 members of the executive management team.
Commenting on the occasion, Ms. Yasmine Khamis, Chair of Oriental Weavers Carpets, said: "At Oriental Weavers, we believe that the success of any organization begins with the success of its people. For more than three decades, today’s honorees have been true partners in building the Group’s success story, not only through their efforts and achievements, but also through the values they have embodied, including commitment, dedication, and loyalty. We are proud to have thousands of employees who form the Oriental Weavers family and who have played a fundamental role in establishing the company as one of Egypt’s leading industrial enterprises on the global stage. We firmly believe that investing in people will always remain the foundation of our ability to grow, innovate, and continue succeeding in the years ahead."
The Pioneers Medal celebration reflects a deeply rooted corporate culture that places people at the heart of the company’s growth strategy and embodies Oriental Weavers’ vision of investing in people as the cornerstone of sustainable growth. The Group is one of Egypt’s largest industrial employers, with more than 19,000 employees serving markets in over 118 countries worldwide. Over more than four decades, Oriental Weavers has built a work environment founded on continuous development, equal opportunities, talent empowerment, and a culture of performance and innovation, contributing to high levels of employee engagement, stability, and long-term growth.
About Oriental Weavers:
Founded in 1979 by visionary industrialist Mohamed Farid Khamis, Oriental Weavers has built over 45 years of legacy, growing from a single loom operation into the world’s leading manufacturer of woven carpets. Drawing on Egypt’s rich textile heritage of over 5,000 years, the company is driven by a purpose to spread happiness and comfort through every piece it creates worldwide.
Employing over 19,000 people across 27 factories in Egypt, OW produces more than 150 million square meters of carpet annually. It sells 48 carpets every minute, operates over 260 showrooms in Egypt, and exports to more than 118 countries. Its portfolio includes over 4.5 million unique designs, reflecting unmatched variety, innovation, and craftsmanship. OW is also a trusted partner for global hospitality leaders and numerous office and government buildings worldwide. From local roots to global impact, Oriental Weavers continues to set the standard—weaving comfort, quality, and creativity into every space.

18/05/2026

Beyti Launches Its First Nutrition Signature Program with the Educate Me Foundation & The Egyptian Pediatric Association for 10,000 Students

Beyti – an Almarai subsidiary has officially signed a cooperation protocol with the “Educate Me” Foundation to launch its first school nutrition signature program, “كوباية في اليوم.. بطل كل يوم” (“A Glass a Day, a Hero Every Day”). Held under the scientific supervision and auspices of the Egyptian Pediatric Association (EPA), this program marks Beyti’s first nationwide school nutrition program specifically designed for children aged 7–10 years. The program utilizes a unique model that combines direct nutritional access with a specialized, interactive educational curriculum to build lifelong healthy daily habits among students and their families.

The ceremony was attended by Dr. Ahmed El Saeed, Chairman of the Egyptian Pediatric Association, and Dr. Sherif Abd El Aal, CEO of the Egyptian Pediatric Association, as well as Mr. Chris Abboud, General Manager of Beyti - an Almarai subsidiary, alongside Ms. Engy Fahmy, Development & Communications Director at the 'Educate Me' Foundation, along with an elite group of the Foundation's members.

The program serves as a flagship project that aligns with Beyti’s core purpose of “nourishing families through every sip, spoon and bite” by directly supporting national efforts to improve student health and combat malnutrition-related challenges such as stunting and anemia. This commitment mirrors the objectives of the state’s human development goals, contributing to a healthier foundation for Egypt’s youth.

By the end of 2026, the program aims to create a sustainable health impact for 10,000 students and their mothers across the governorates of Cairo, Giza, and El Beheira. Central to the program’s support is the delivery of essential nutrients through Beyti’s range of high-quality dairy products. By providing students with milk and yogurt, the program ensures the daily intake of high-quality protein and vitamins necessary for cognitive and physical development. This nutritional foundation is reinforced by educational tools that explain the science of growth to children.

In this context, Chris Abboud, General Manager of Beyti, an Almarai subsidiary, stated: “Our purpose at Beyti is clear: to nourish families through every sip, spoon and bite. This purpose goes beyond our products; it defines our national role in supporting student health and addressing critical challenges such as stunting and anemia. At Beyti, we believe our responsibility extends far beyond our production lines to the heart of every home we serve. Through this program, we bring our commitment to life by delivering high-quality, trusted products that reflect our DNA: ‘Quality You Can Trust.’

He added, “by partnering with specialized organizations such as Educate Me and the Egyptian Pediatric Association through our signature program, ‘كوباية في اليوم.. بطل كل يوم,’ we are able to provide science-based nutritional solutions that help give children the healthiest possible start in life. Building on the success of this first phase, we look forward to expanding this program across the Republic, reaching many more children and families in the years ahead.”

For his part, Dr. Ahmed El Saeed, Chairman of the Egyptian Pediatric Association, affirmed: “Our participation in this signature program is a direct response to Egypt’s national health priorities. By aligning this scientific curriculum with the state’s vision to eradicate malnutrition-related challenges, we are creating a powerful synergy between high-quality nutrition and medical awareness. This model gives us full confidence in our ability to protect the physical and cognitive growth of our children, supporting the national goal of building a healthier, more capable generation.”

Christine Safwat, CEO of Educate Me, commented : “We are proud to partner with Beyti on this signature program that empowers children with the knowledge and habits needed to make healthier food choices from an early age”.

She added :“At Educate Me, we believe that students’ learning and wellbeing are deeply connected. Through this program, we aim to raise awareness among primary stage students about balanced nutrition and healthy eating habits in an engaging and age-appropriate way, helping them build foundations for healthier and more informed lifestyles.”

The “كوباية في اليوم.. بطل كل يوم” program will continue its expansion throughout the fall semester of 2026. This signature program reaffirms Beyti’s commitment to strengthening its societal role and elevating healthcare and nutrition standards for children across the Republic, ensuring a lasting positive impact on the health of the nation’s future leaders

17/04/2026

KFH - Egypt Continues its Commitment to Women Empowerment through its Partnership with Entreprenelle in "SHE CAN 2026"

Within the framework of its continuous commitment to support women's economic and technological empowerment, Kuwait Finance House Bank - Egypt (KFH-Egypt) announced the renewal of its strategic partnership with Entreprenelle, the leader in community development in the MENA region for 2026. This cooperation reflects the bank's orientation towards investing in human capital, particularly women and youth, and qualifying them with future skills in Artificial Intelligence and Fintech, which better equips them for the labor market and supports sustainable economic growth.

The bank is participating in the new edition of "SHE CAN 2026" as a Comprehensive Empowerment Partner, by providing Sharia-compliant financial solutions, alongside qualitative initiatives for technical capacity building. This role builds on the 2025 achievements, where the partnership succeeded in reaching more than 1,500 beneficiaries, in addition to the great turnout for the "SHE CAN Tech & AI" Initiative , which attracted over 1,000 participants. The partnership also included implementing 4 specialized training programs in Artificial Intelligence in cooperation with "ITIDA," focusing on practical applications across various sectors, thereby enhancing women's readiness for the digital labor market and supporting their career development.

Extending this impact, the bank is participating in a panel discussion titled "The Pressure to Be Everything: Does Work-Life Balance Really Exist?", with the participation of Ms. Reem Khamis, Head of Corporate Communications and Sustainable Development – KFH-Egypt; Ms. Mona Milad, Head of Employee Engagement & Employer Branding – KFH-Egypt; Ms. Sara Nashaat, Legal Counsel – Gemini Holding; and artist Gehad Hossam El-Din. The Panel is moderated by Ms. Rania Ayman, Founder and CEO of Entreprenelle, where the Panel discusses the hidden pressures women face due to their multiple roles between personal and professional life, redefining the concept of work-life balance, and showcasing leadership experiences and inspiring insights for the next generation of women.

In this context, Mr. Khaled Hamza, Head of Marketing, Corporate Communications and CSR at KFH-EGYPT, stated: "KFH-Egypt’s commitment to women’s empowerment initiatives reflects a comprehensive strategic vision centered on building a more sustainable and competitive economy. We do not see these partnerships merely as Corporate Social Responsibility initiatives, but as a fundamental part of our strategy to empower human capital and support the transition toward a digital economy based on knowledge and innovation. The bank continues to strengthen its role in providing an integrated ecosystem that offers real opportunities for growth and leadership, in line with its long-term strategy in the Egyptian market."

Ms. Reem Khamis, Head of Corporate Communications and Sustainable Development at KFH-Egypt, stated: "Our partnership with Entreprenelle within the framework of SHE CAN 2026 represents a practical extension of KFH-Egypt’s commitment to empowering women through impactful and targeted initiatives. Over the past year, we focused on practical programs in Artificial Intelligence and Fintech, in partnership with specialized entities such as ITIDA, providing real learning and application opportunities for more than 1,500 beneficiaries. Today, we continue developing this path by expanding the scope of training programs and linking them to labor market needs, enhancing women's readiness to lead in the digital economy."

This presence is culminated by KFH-Egypt’s participation as a "Platinum Sponsor" of the
"SHE CAN 2026" event, scheduled for 17 & 18 April, confirming its long-term commitment to empowering women, and supporting digital transformation, while fostering an integrated ecosystem that enables women entrepreneurs to innovate, lead, and contribute to national economic growth.

08/04/2026

Egyptian Outdoor announces its relaunch under a new identity as United Outdoor for Advertising Services in a strategic step towards a more impactful presence in the advertising market

As part of a comprehensive development plan aimed at strengthening its market presence and enhancing operational efficiency, Egyptian Outdoor has announced the relaunch of its brand under the name United Outdoor for Advertising Services, in a move that reflects a forward-looking vision centred on accelerated growth, integrated expertise, and the expansion of strategic partnerships.

This transformation marks a pivotal milestone in the company’s journey, representing the culmination of years of dedicated work and accumulated successes, as well as the beginning of a new phase built on unifying capabilities under a more comprehensive umbrella. This approach keeps pace with the rapid developments in the out-of-home advertising market while ensuring the delivery of innovative solutions aligned with the highest professional standards.

The decision follows a series of consultations and strategic studies that resulted in full support from the management of United Media Services, as part of the group’s commitment to empowering its subsidiaries, strengthening their competitiveness, and reinforcing integration across the group in line with a unified vision for growth and expansion.

This step builds on the achievements of United Media Services and its pivotal role in supporting and developing its group companies, within a strategic vision led by Mr Tarek Nour, Chairman of the Board, and under the executive management of Mr Tarek Makhlouf. This further enhances integration among the group’s entities and establishes a more influential and far-reaching media and advertising ecosystem.

Mr Montasser El Nabarawy, Chairman of United Outdoor for Advertising Services, affirmed that the launch of the new identity represents a more advanced phase in the company’s history, driven by a comprehensive upgrade of its institutional and operational framework, and a strengthened ability to deliver innovative advertising solutions in line with the rapidly evolving market.

United Outdoor embarks on this new phase with a clear vision focused on measured geographical expansion, strengthening its portfolio of advertising locations, and building high-quality partnerships that reinforce its position as one of the influential players in the out-of-home advertising industry.

United Outdoor for Advertising Services represents a firm commitment to institutional excellence and sustainable development, with a focus on strengthening its position as a leading entity in the out-of-home advertising sector and delivering innovative solutions that respond to market needs and the requirements of its strategic partners, ensuring sustained growth and long-term trust.

17/02/2026

Mondelēz Egypt Strengthens Community Solidarity Through Strategic Partnership with the Egyptian Food Bank During Ramadan

Mondelēz Egypt, a leading manufacturer of snacks and confectionery, announced the signing of a strategic partnership with the Egyptian Food Bank during the holy month of Ramadan, reaffirming its ongoing commitment to enhancing the well-being of underprivileged families across Egypt.

Launched in preparation for Ramadan, the initiative brings together both parties to pack and distribute Ramadan boxes and meals throughout the holy month. The boxes contain essential food staples to meet families’ basic needs, in addition to the inclusion, for the first time, of Cadbury products as part of the Ramadan box and meals. Mondelēz Egypt employees will also take part in the packing and preparation activities, reflecting the company’s strong culture of volunteerism and its hands-on commitment to the values of giving and community solidarity.

Commenting on the partnership, Mohamed El Morsi, Managing Director of Mondelēz Egypt Foods, said: “Ramadan boxes in Egypt are a symbol of ‘Giving’ during the most spiritual month of the year, we're adding our Cadbury Chocolates to the boxes to bring a moment of pure joy to the Egyptian families receiving them. We are honored to partner with the Egyptian Food Bank to bring this movement to life and benefit as many families as possible. This partnership is not merely a charitable or corporate responsibility initiative; it is a reaffirmation of the vital role the private sector can play in bringing sustainable social impact”.

He added that our ambition is for this movement to spread nationwide, by encouraging everyone to join us in adding more goodness to the Ramadan boxes. They firmly believe that consciously enjoying small moments of happiness is a right for everyone, not a privilege reserved for a few.

For his part, Mohsen Sarhan, Chief Executive Officer of the Egyptian Food Bank, stated: “We recognize that our impact is significantly amplified through our extensive network of nearly 4,000 partners nationwide, enabling us to reach the most vulnerable communities efficiently and effectively. Our partnership with Mondelēz Egypt this year allows us to expand the scope of the initiative and introduce well-loved products to beneficiary families, adding a distinctive dimension to their experience and underscoring the vital role of the private sector in supporting society.”

This initiative builds on Mondelēz Egypt’s established track record in supporting local community causes, with a focus on activating corporate social responsibility programs that contribute to economic and social development. The initiative’s objectives align closely with the Egyptian Food Bank’s priorities to expand coverage and ensure aid reaches all eligible families nationwide, while maintaining the highest standards of quality and efficiency in distribution throughout Ramadan.

27/01/2026

Beyti – an Almarai Subsidiary – Recognized as a Top Employer for 2026 in Egypt, for the Second Consecutive Year

Beyti – an Almarai subsidiary, has been certified as a Top Employer in Egypt for 2026 by Top Employers Institute, marking the second consecutive year the company has received this prestigious recognition. The certification underscores Beyti’s ability to build a high-performing workplace through data-driven people strategies that balance business performance, employee engagement, and growth.
The Top Employer certification is awarded following a comprehensive and independent assessment conducted by the Top Employers Institute, covering HR practices across six key domains, including People Strategy, Work Environment, Talent Acquisition, Learning and Development, Diversity, Equity, Inclusion, and Employee Wellbeing.
Commenting on the achievement, Mr. Chris Abboud, General Manager of Beyti – an Almarai subsidiary, said: “Being recognized as a Top Employer for the second year in a row reflects the maturity of our organizational strategy of “Doing Better Everyday” and our ability to build a sustainable business model that places people at the heart of our growth strategy. Long-term business success is inseparable from a strong, future-ready organization that empowers talent, fosters innovation, and remains agile in the face of change. This certification reaffirms that we are creating long-term value for both our people and our business.”
Mr. Tamer Al Shareef, Chief Human Resources Officer at Beyti – an Almarai subsidiary, added: “At the cultural level, we are committed to ensuring that every employee feels valued and empowered. Our day-to-day work environment is built on trust, collaboration, and equal opportunity. With a workforce of more than 6,000 employees, 100% Egyptian talent, we place strong emphasis on developing local competencies and creating meaningful career pathways. This continued recognition reflects our focus on delivering a genuine employee experience; one that starts with listening, is reinforced through development and empowerment, and ultimately enables our people to grow and actively contribute to the company’s success.”
Mr. Adrian Seligman, CEO of the Top Employers Institute, commented: “Achieving a Country Top Employer Certification for 2026 reflects Beyti’s dedication to building an outstanding workplace that enables sustained business performance. Their strong alignment between people strategy and organizational goals, combined with a commitment to continuous improvement, demonstrates the impact of their transformative practices. We are proud to recognize Beyti for their meaningful contribution to a better world of work in Egypt.”
The Country Top Employer certification provides organizations with access to globally benchmarked insights, data-driven recommendations, expert validation, and proven best practices, helping to strengthen people strategies, improve decision-making, enhance employer branding, and clearly demonstrate impact to leadership, boards, and talent markets.
The Top Employers Institute is a global authority in HR certification and benchmarking, operating in more than 131 countries and regions worldwide. Its certification program recognized nearly 2,500 organizations in 2025, positively impacting the working lives of over 14 million employees globally.

23/01/2026

Toyota Egypt Group Inspires Children’s Imagination and Announces the Launch of the 19th Edition of the Global "Dream Car Art Contest"

Toyota Egypt Group continues its efforts to support promising Egyptian talents and foster children's creativity by announcing the launch of the 19th edition of the "Dream Car Art Contest." This global platform encourages children to imagine the cars of the future and express their ideas innovatively. This initiative confirms the company’s commitment to supporting emerging talents in Egypt and motivating new generations to think outside the box and provide innovative solutions to mobility challenges through art and imagination.

The contest is based on an integrated structure that grants children the opportunity to compete on two levels: Locally, where the best artworks within Egypt are selected and winners are honored with valuable prizes and certificates of appreciation during a major ceremony; and Globally, where the winning drawings qualify to represent Egypt in the finals held in Japan. This provides young creators with a unique opportunity to win an educational and cultural trip that includes visiting global Toyota factories and the landmarks of Tokyo.

In this context, Toyota Egypt Group invites creative children from all Egyptian governorates to participate in the new edition of the "Dream Car Art Contest 2026," held at both local and global levels, giving participants the chance to represent Egypt internationally with their artwork. The contest is divided into three age categories: under 8 years old, 8 to 12 years old, and 12 to 15 years old. A specialized jury will select the top three drawings from each category. Winners will receive certificates of appreciation and valuable prizes, in addition to qualifying for the global finals—an experience that combines creativity, learning, and envisioning the future of sustainable mobility.

In this year’s edition, Toyota Egypt Group is pleased to collaborate with Diwan Bookstores, Samir & Ali, and Hedeya Stores as partners in the contest, as part of supporting and empowering children, enhancing their artistic creations, and encouraging them to express their creative ideas.

On this occasion, Mr. Ahmed Monsef, CEO of Toyota Egypt Group, stated: "Based on our role in supporting state efforts to nurture young creators and utilizing art as an effective tool for community awareness, the 'Dream Car' contest comes as an open invitation to every Egyptian child to unleash their imagination and express their vision for the future of mobility. Our investment in children's creativity is a true investment in Egypt's future, as this initiative allows children to think of innovative solutions for global mobility challenges and expand their creative horizons. Therefore, we emphasize that today’s imagination is the foundation for tomorrow’s innovation, and we are keen to support these talents and enable them to take their creations from the local to the global stage."

The Toyota "Dream Car Art Contest," which was launched globally in 2004, is one of the largest art competitions for children in the world, attracting more than 10 million entries from 151 countries and regions. The contest acts as a bridge connecting childhood imagination and artistic creativity to highlight children's talents and encourage them to think about the future of the automotive world, sustainable mobility, and the development of automotive technology.

For more details and to join the Dream Car Art Contest, please visit our website: https://toyota.com.eg/en/dcac-kids-contest

23/01/2026

Egyptian Outdoor to Market Siyal Makadi Heights Project at Cairo International Airport in Partnership with Orascom Development

Egyptian Outdoor, a subsidiary of United Media Services, announced the signing of a contract with Orascom Development Egypt, under which it will manage the marketing campaign for the Siyal Makadi Heights project through the company’s advertising screens at Cairo International Airport, including the 5D screen, which is the first and largest of its kind in Egypt.

Makadi Heights had recently announced the addition of a new plot of land measuring 1.021 million square metres adjacent to the existing project, bringing the total area of the city to approximately 4.75 million square metres.

This land represents a strategic extension of the city’s master plan, featuring a private beachfront that allows Makadi Heights residents direct and easy access to the Red Sea, alongside areas designed for relaxation and various beach activities, enhancing the integrated living experience and adding real value to life within the city. The master plan for the new land also includes residential units, hotel apartments, as well as hotel and commercial components.

The Siyal project spans a total area of 82,500 square metres, with a total built-up area of 9,240 square metres, and comprises 78 residential units ranging from three to five bedrooms, with sizes from 136 square metres up to 250 square metres. The phase features a distinguished collection of fully finished villas, catering to different lifestyles and family needs, with architectural designs reflecting a contemporary lifestyle while providing maximum privacy and comfort.

This contract aligns with Orascom Development’s strategy to strengthen the marketing presence of its projects in high-traffic locations. Cairo International Airport represents a highly strategic platform for promoting real estate and tourism projects, serving as a key regional and international transit hub and a daily point of convergence for a diverse audience of travellers, businesspeople, investors, and tourists.

In this context, Egyptian Outdoor continues to consolidate its position as the preferred marketing partner for leading companies and brands across various sectors, as outdoor advertising campaigns increasingly rely on its screens located in the most prominent and high-traffic locations nationwide. This approach reflects the company’s advanced technological infrastructure, modern digital screen network, and careful selection of prime advertising sites, offering clients exceptional capacity for impactful and direct audience engagement.

Mr. Montaser Al-Nabrawi, Chairman of Egyptian Outdoor, stated that this contract reflects the growing confidence of major investment entities in the company’s marketing capabilities. Partnering with Orascom Development Egypt, one of the leading integrated development companies, adds a new milestone to our record of strategic partnerships with top brands.

He added that over recent years, Egyptian Outdoor has become the first marketing choice for numerous companies across various sectors, thanks to its latest digital screens and prime advertising locations in the Egyptian market. This has contributed to enhancing campaign efficiency and achieving unprecedented reach and impact, in line with the rapid transformations in the outdoor advertising industry.

Mr. Omar Abdelrahman, Sales Director at Egyptian Outdoor, has played a pivotal role, successfully securing new high-profile contracts with leading brands and institutions across multiple sectors since assuming his position. Drawing on extensive professional experience and a forward-looking marketing vision aligned with global trends in outdoor advertising, his ability to establish long-term strategic partnerships and deeply understand client needs has strengthened the company’s market share and reinforced its position as a key player in this vital sector.

Orascom Development Egypt is expected to significantly benefit from promoting the Siyal Makadi Heights project through Egyptian Outdoor’s screens at Cairo International Airport. This marketing platform allows access to a wide audience of Egyptians and foreigners, with the airport handling over 31 million passengers annually. This extensive exposure provides the project with a strong presence before a diverse international and local audience, enhancing awareness of the project and establishing it as one of the premier integrated tourism projects on the Red Sea coast, while supporting Orascom Development’s plans to attract more clients and investments.

Lounge Magazine

08/06/2026

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