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With Investments Exceeding EGP 30 Million in Testing and Quality Control SystemsBeyti – an Almarai subsidiary – Showcase...
16/07/2026

With Investments Exceeding EGP 30 Million in Testing and Quality Control Systems
Beyti – an Almarai subsidiary – Showcases Its Integrated Food Quality and Safety System During an Awareness Session for Media Representatives

Beyti, an Almarai subsidiary, hosted an awareness session for media representatives titled "From Standards to Implementation: Advancing Egypt's Vision for Enhanced Food Quality and Safety," in the presence of Dr. Tarek El Houby, Chairman of the National Food Safety Authority (NFSA), alongside several company executives led by Mr. Chris Abboud, General Manager of Beyti – an Almarai subsidiary. The session reflects the company's commitment to raising awareness of Egypt's food safety ecosystem and highlighting the private sector's role in supporting the state's efforts to build a safe and sustainable food system in line with the highest local and international standards.
The event featured a panel discussion on the role of the private sector in strengthening Egypt's food quality and safety ecosystem, as well as opportunities to foster greater collaboration among key stakeholders to promote best practices and elevate quality standards. The discussion brought together Eng. El Shahat Selim, Advisor for Legislation and Government Relations at the Chamber of Food Industries; Dr. Eman Helmy, Advisor to the Chairman of the National Food Safety Authority for Government Relations and International Cooperation; Ms. Mai Khairy, Executive Director of the Food Export Council; and Mr. Soud Zaki, Executive Vice President – Product Development Quality, Health, Safety & Environment (QHSE) at Beyti – an Almarai subsidiary. Panelists emphasized the importance of adopting a fully integrated food safety system that begins at the farm, extends through manufacturing and production, and reaches the final product, contributing to safer food and enhancing the competitiveness of Egyptian products in both local and international markets.
Dr. Tarek El Houby, Chairman of the National Food Safety Authority, commented: "Food safety has evolved beyond being merely a regulatory obligation; it has become a shared national responsibility that requires close collaboration between regulatory authorities and the private sector to build a more efficient, transparent, and sustainable food system. At the Authority, we firmly believe that effective partnerships, knowledge sharing, and strict adherence to best practices are the true foundations for embedding a culture of compliance from farm to consumer, strengthening public confidence in the food supply, and creating broader opportunities for Egyptian products to compete in local and international markets."
Commenting on the occasion, Mr. Chris Abboud, General Manager of Beyti – an Almarai subsidiary, said: "As the food industry continues to evolve rapidly while facing growing challenges related to food security, resource sustainability, and advancing quality and food safety standards, we at Beyti believe our role extends beyond producing safe food of the highest quality—quality you can trust—to contributing to the development of a more efficient and sustainable food ecosystem that supports Egypt's vision and strengthens the competitiveness of the country's food industry. Guided by this commitment, we continue to invest in quality, innovation, and talent development. Beyti has invested more than EGP 30 million in laboratory testing and quality control systems, in addition to operating 32 production lines equipped with the latest manufacturing and automation technologies. We also conduct more than 11 million tests annually across all stages of production, carry out over 1,000 internal inspection and self-monitoring campaigns, and perform more than 7,000 hours of audits and reviews each year, ensuring the highest standards of quality and food safety across all our operations."
Beyti concluded the session by reaffirming that its commitment to the highest food quality and safety standards is reflected in its inclusion on the National Food Safety Authority's White List, underscoring the company's compliance with best-in-class regulatory and operational practices. Building on this achievement, Beyti remains committed to supporting Egypt's national efforts by promoting dialogue and knowledge exchange with all relevant stakeholders, driven by its belief that strong public-private partnerships are fundamental to building a more efficient and sustainable food system while enhancing the competitiveness of Egyptian products in local and global markets.

Celebrating 30 Years of Service: Oriental Weavers Honors 650 EmployeesOriental Weavers, the world’s leading manufacturer...
08/06/2026

Celebrating 30 Years of Service: Oriental Weavers Honors 650 Employees

Oriental Weavers, the world’s leading manufacturer of woven carpets, celebrated 650 employees who have dedicated 30 years of service, commitment, and contribution to the Group at its Pioneers Medal ceremony. The celebration recognized an exceptional journey of loyalty and belonging that has played a vital role in building the company’s success story and strengthening its position over the past decades.
The celebration reflects Oriental Weavers’ long-standing commitment to recognizing and valuing its people, driven by its belief that employees are the foundation of its success and its most valuable asset. Over the years, employees have been true partners in building the Group’s position and reinforcing its leadership both locally and globally. The large number of honorees also reflects the culture of trust and belonging that the Group has cultivated over the decades, as well as its ability to attract, develop, and retain talent for the long term.
The ceremony was attended by H.E. Hassan Raddad, Minister of Labor; Eng. Hazem El Ashmouny, Governor of Sharqia; Eng. Alaa Abdallah Mostafa, Head of the 10th of Ramadan City Authority; Ms. Yasmine Khamis, Chair of Oriental Weavers Carpets, Ms. Farida Khamis, Chair of Orientals Group; in addition to approximately 30 members of the executive management team.
Commenting on the occasion, Ms. Yasmine Khamis, Chair of Oriental Weavers Carpets, said: "At Oriental Weavers, we believe that the success of any organization begins with the success of its people. For more than three decades, today’s honorees have been true partners in building the Group’s success story, not only through their efforts and achievements, but also through the values they have embodied, including commitment, dedication, and loyalty. We are proud to have thousands of employees who form the Oriental Weavers family and who have played a fundamental role in establishing the company as one of Egypt’s leading industrial enterprises on the global stage. We firmly believe that investing in people will always remain the foundation of our ability to grow, innovate, and continue succeeding in the years ahead."
The Pioneers Medal celebration reflects a deeply rooted corporate culture that places people at the heart of the company’s growth strategy and embodies Oriental Weavers’ vision of investing in people as the cornerstone of sustainable growth. The Group is one of Egypt’s largest industrial employers, with more than 19,000 employees serving markets in over 118 countries worldwide. Over more than four decades, Oriental Weavers has built a work environment founded on continuous development, equal opportunities, talent empowerment, and a culture of performance and innovation, contributing to high levels of employee engagement, stability, and long-term growth.
About Oriental Weavers:
Founded in 1979 by visionary industrialist Mohamed Farid Khamis, Oriental Weavers has built over 45 years of legacy, growing from a single loom operation into the world’s leading manufacturer of woven carpets. Drawing on Egypt’s rich textile heritage of over 5,000 years, the company is driven by a purpose to spread happiness and comfort through every piece it creates worldwide.
Employing over 19,000 people across 27 factories in Egypt, OW produces more than 150 million square meters of carpet annually. It sells 48 carpets every minute, operates over 260 showrooms in Egypt, and exports to more than 118 countries. Its portfolio includes over 4.5 million unique designs, reflecting unmatched variety, innovation, and craftsmanship. OW is also a trusted partner for global hospitality leaders and numerous office and government buildings worldwide. From local roots to global impact, Oriental Weavers continues to set the standard—weaving comfort, quality, and creativity into every space.

Beyti Launches Its First Nutrition Signature Program with the Educate Me Foundation & The Egyptian Pediatric Association...
18/05/2026

Beyti Launches Its First Nutrition Signature Program with the Educate Me Foundation & The Egyptian Pediatric Association for 10,000 Students

Beyti – an Almarai subsidiary has officially signed a cooperation protocol with the “Educate Me” Foundation to launch its first school nutrition signature program, “كوباية في اليوم.. بطل كل يوم” (“A Glass a Day, a Hero Every Day”). Held under the scientific supervision and auspices of the Egyptian Pediatric Association (EPA), this program marks Beyti’s first nationwide school nutrition program specifically designed for children aged 7–10 years. The program utilizes a unique model that combines direct nutritional access with a specialized, interactive educational curriculum to build lifelong healthy daily habits among students and their families.

The ceremony was attended by Dr. Ahmed El Saeed, Chairman of the Egyptian Pediatric Association, and Dr. Sherif Abd El Aal, CEO of the Egyptian Pediatric Association, as well as Mr. Chris Abboud, General Manager of Beyti - an Almarai subsidiary, alongside Ms. Engy Fahmy, Development & Communications Director at the 'Educate Me' Foundation, along with an elite group of the Foundation's members.

The program serves as a flagship project that aligns with Beyti’s core purpose of “nourishing families through every sip, spoon and bite” by directly supporting national efforts to improve student health and combat malnutrition-related challenges such as stunting and anemia. This commitment mirrors the objectives of the state’s human development goals, contributing to a healthier foundation for Egypt’s youth.

By the end of 2026, the program aims to create a sustainable health impact for 10,000 students and their mothers across the governorates of Cairo, Giza, and El Beheira. Central to the program’s support is the delivery of essential nutrients through Beyti’s range of high-quality dairy products. By providing students with milk and yogurt, the program ensures the daily intake of high-quality protein and vitamins necessary for cognitive and physical development. This nutritional foundation is reinforced by educational tools that explain the science of growth to children.

In this context, Chris Abboud, General Manager of Beyti, an Almarai subsidiary, stated: “Our purpose at Beyti is clear: to nourish families through every sip, spoon and bite. This purpose goes beyond our products; it defines our national role in supporting student health and addressing critical challenges such as stunting and anemia. At Beyti, we believe our responsibility extends far beyond our production lines to the heart of every home we serve. Through this program, we bring our commitment to life by delivering high-quality, trusted products that reflect our DNA: ‘Quality You Can Trust.’

He added, “by partnering with specialized organizations such as Educate Me and the Egyptian Pediatric Association through our signature program, ‘كوباية في اليوم.. بطل كل يوم,’ we are able to provide science-based nutritional solutions that help give children the healthiest possible start in life. Building on the success of this first phase, we look forward to expanding this program across the Republic, reaching many more children and families in the years ahead.”

For his part, Dr. Ahmed El Saeed, Chairman of the Egyptian Pediatric Association, affirmed: “Our participation in this signature program is a direct response to Egypt’s national health priorities. By aligning this scientific curriculum with the state’s vision to eradicate malnutrition-related challenges, we are creating a powerful synergy between high-quality nutrition and medical awareness. This model gives us full confidence in our ability to protect the physical and cognitive growth of our children, supporting the national goal of building a healthier, more capable generation.”

Christine Safwat, CEO of Educate Me, commented : “We are proud to partner with Beyti on this signature program that empowers children with the knowledge and habits needed to make healthier food choices from an early age”.

She added :“At Educate Me, we believe that students’ learning and wellbeing are deeply connected. Through this program, we aim to raise awareness among primary stage students about balanced nutrition and healthy eating habits in an engaging and age-appropriate way, helping them build foundations for healthier and more informed lifestyles.”

The “كوباية في اليوم.. بطل كل يوم” program will continue its expansion throughout the fall semester of 2026. This signature program reaffirms Beyti’s commitment to strengthening its societal role and elevating healthcare and nutrition standards for children across the Republic, ensuring a lasting positive impact on the health of the nation’s future leaders

KFH - Egypt Continues its Commitment to Women Empowerment through its Partnership with Entreprenelle in "SHE CAN 2026"Wi...
17/04/2026

KFH - Egypt Continues its Commitment to Women Empowerment through its Partnership with Entreprenelle in "SHE CAN 2026"

Within the framework of its continuous commitment to support women's economic and technological empowerment, Kuwait Finance House Bank - Egypt (KFH-Egypt) announced the renewal of its strategic partnership with Entreprenelle, the leader in community development in the MENA region for 2026. This cooperation reflects the bank's orientation towards investing in human capital, particularly women and youth, and qualifying them with future skills in Artificial Intelligence and Fintech, which better equips them for the labor market and supports sustainable economic growth.

The bank is participating in the new edition of "SHE CAN 2026" as a Comprehensive Empowerment Partner, by providing Sharia-compliant financial solutions, alongside qualitative initiatives for technical capacity building. This role builds on the 2025 achievements, where the partnership succeeded in reaching more than 1,500 beneficiaries, in addition to the great turnout for the "SHE CAN Tech & AI" Initiative , which attracted over 1,000 participants. The partnership also included implementing 4 specialized training programs in Artificial Intelligence in cooperation with "ITIDA," focusing on practical applications across various sectors, thereby enhancing women's readiness for the digital labor market and supporting their career development.

Extending this impact, the bank is participating in a panel discussion titled "The Pressure to Be Everything: Does Work-Life Balance Really Exist?", with the participation of Ms. Reem Khamis, Head of Corporate Communications and Sustainable Development – KFH-Egypt; Ms. Mona Milad, Head of Employee Engagement & Employer Branding – KFH-Egypt; Ms. Sara Nashaat, Legal Counsel – Gemini Holding; and artist Gehad Hossam El-Din. The Panel is moderated by Ms. Rania Ayman, Founder and CEO of Entreprenelle, where the Panel discusses the hidden pressures women face due to their multiple roles between personal and professional life, redefining the concept of work-life balance, and showcasing leadership experiences and inspiring insights for the next generation of women.

In this context, Mr. Khaled Hamza, Head of Marketing, Corporate Communications and CSR at KFH-EGYPT, stated: "KFH-Egypt’s commitment to women’s empowerment initiatives reflects a comprehensive strategic vision centered on building a more sustainable and competitive economy. We do not see these partnerships merely as Corporate Social Responsibility initiatives, but as a fundamental part of our strategy to empower human capital and support the transition toward a digital economy based on knowledge and innovation. The bank continues to strengthen its role in providing an integrated ecosystem that offers real opportunities for growth and leadership, in line with its long-term strategy in the Egyptian market."

Ms. Reem Khamis, Head of Corporate Communications and Sustainable Development at KFH-Egypt, stated: "Our partnership with Entreprenelle within the framework of SHE CAN 2026 represents a practical extension of KFH-Egypt’s commitment to empowering women through impactful and targeted initiatives. Over the past year, we focused on practical programs in Artificial Intelligence and Fintech, in partnership with specialized entities such as ITIDA, providing real learning and application opportunities for more than 1,500 beneficiaries. Today, we continue developing this path by expanding the scope of training programs and linking them to labor market needs, enhancing women's readiness to lead in the digital economy."

This presence is culminated by KFH-Egypt’s participation as a "Platinum Sponsor" of the
"SHE CAN 2026" event, scheduled for 17 & 18 April, confirming its long-term commitment to empowering women, and supporting digital transformation, while fostering an integrated ecosystem that enables women entrepreneurs to innovate, lead, and contribute to national economic growth.

Egyptian Outdoor announces its relaunch under a new identity as United Outdoor for Advertising Services in a strategic s...
08/04/2026

Egyptian Outdoor announces its relaunch under a new identity as United Outdoor for Advertising Services in a strategic step towards a more impactful presence in the advertising market

As part of a comprehensive development plan aimed at strengthening its market presence and enhancing operational efficiency, Egyptian Outdoor has announced the relaunch of its brand under the name United Outdoor for Advertising Services, in a move that reflects a forward-looking vision centred on accelerated growth, integrated expertise, and the expansion of strategic partnerships.

This transformation marks a pivotal milestone in the company’s journey, representing the culmination of years of dedicated work and accumulated successes, as well as the beginning of a new phase built on unifying capabilities under a more comprehensive umbrella. This approach keeps pace with the rapid developments in the out-of-home advertising market while ensuring the delivery of innovative solutions aligned with the highest professional standards.

The decision follows a series of consultations and strategic studies that resulted in full support from the management of United Media Services, as part of the group’s commitment to empowering its subsidiaries, strengthening their competitiveness, and reinforcing integration across the group in line with a unified vision for growth and expansion.

This step builds on the achievements of United Media Services and its pivotal role in supporting and developing its group companies, within a strategic vision led by Mr Tarek Nour, Chairman of the Board, and under the executive management of Mr Tarek Makhlouf. This further enhances integration among the group’s entities and establishes a more influential and far-reaching media and advertising ecosystem.

Mr Montasser El Nabarawy, Chairman of United Outdoor for Advertising Services, affirmed that the launch of the new identity represents a more advanced phase in the company’s history, driven by a comprehensive upgrade of its institutional and operational framework, and a strengthened ability to deliver innovative advertising solutions in line with the rapidly evolving market.

United Outdoor embarks on this new phase with a clear vision focused on measured geographical expansion, strengthening its portfolio of advertising locations, and building high-quality partnerships that reinforce its position as one of the influential players in the out-of-home advertising industry.

United Outdoor for Advertising Services represents a firm commitment to institutional excellence and sustainable development, with a focus on strengthening its position as a leading entity in the out-of-home advertising sector and delivering innovative solutions that respond to market needs and the requirements of its strategic partners, ensuring sustained growth and long-term trust.

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