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The lifestyle magazine with a cutting edge, Lounge is a vibrant mix of fashion, beauty and sensational features giving insights into the lives of the Arab world's leading and most glamorous celebrities and presents the social comment of the day with wit and style. Lounge provides its loyal readers with a definitive guide to the latest in style, interiors, informed arts coverage and the best in the

world of entertainment. No other Egyptian magazine combines beauty, fashion, glamour, design, and contemporary culture in such an inspiring mix. If it's 'in', it's in Lounge.

16/10/2025

Saudi German Health strengthens relationship with Mayo Clinic, becoming the largest group of Mayo Clinic Care Network members in the region

Saudi German Health (SGH), one of the region’s leading healthcare providers and a pioneer in advancing medical excellence across the Middle East and Africa, announced today a major expansion of its relationship with Mayo Clinic. This move aims to transfer the latest global medical expertise to Egypt and the region and enhance the healthcare system, positively impacting service quality and improving patient experience, which aligns with Egypt’s Vision 2030.
With this announcement, SGH cements its position as the largest group of Mayo Clinic Care Network members in the region, reflecting the group’s unwavering commitment to advancing healthcare standards and delivering exceptional outcomes in Egypt, the UAE, KSA, and beyond.
The signing ceremony took place at the Waldorf Astoria Cairo on Friday, attended by Saudi German Health Group executives, leading physicians from the group, a delegation from Mayo Clinic, His Excellency Mr. Mohamed Gobran, Egyptian Minister of Manpower, Professor Dr. Hossam Abdel Ghaffar, Assistant Minister of Health, Population, Institutional Development, Parliamentary Affairs, Political Communication and Media, on behalf of His Excellency Professor Dr. Khaled Abdel Ghaffar, Deputy Prime Minister and Minister of Health and Population; and Professor Dr. Omar Sherif, Secretary General of the Supreme Council of University Hospitals, on behalf of His Excellency Professor Dr. Mohamed Ayman Ashour, Minister of Higher Education and Scientific Research, underscoring the country’s interest in such cooperation in the health sector and its role in bringing about a qualitative shift in the healthcare system.
During the signing of the agreement, Mr. Makarem Sobhi Batterjee, Vice Chairman of Saudi German Health, emphasized that this collaboration represents more than a traditional relationship but a long-term commitment to provide care on par with the highest global standards. He added: “The Group aims to put the patient at the centre of our strategy so that every citizen can access advanced medical care without leaving their homeland. This relationship with Mayo Clinic is more than a joint effort—it’s a pledge to our patients and community to open new horizons for exceptional healthcare for all. We are working together to ensure that every patient receives the highest standards of care right here at home, embodying our ethos: ‘We care for you like family’.”
Today, Saudi German Health is proud to be the largest Mayo Clinic Care Network member in the region. By 2030, our vision with this large new ecosystem is to be the number 1 private healthcare provider in Medical Quality and Excellence in the UAE and the Arab World, said Makarem Sobhi Al-Batterjee.
Dr. Mohamed Hablas, the Regional Director for the Saudi German Health group in Egypt and North Africa, explained: “Our collaboration with Mayo Clinic began in 2019 with Saudi German Hospital–Cairo and subsequently expanded to our branches in Saudi Arabia and the UAE. Through this relationship, our physicians can directly connect with their Mayo Clinic peers to exchange expertise, stay updated with the latest therapeutic techniques, and participate in advanced training programs that bolster their competence. We are also working with Mayo Clinic on the introduction of specialty-based clinical transformation programs, allowing our patients access to trusted educational resources and supporting patients throughout their treatment journey, while enhancing our ability to attract patients from various countries facing challenges traveling west. This reinforces Egypt’s position as a reliable, accessible destination for medical tourism.”
From his end, Dr. Eric Moore, Medical Director at Mayo Clinic International and Head and Neck Tumour Surgery Specialist, described the agreement as "Our relationship with Saudi German Health reflects a deep commitment to advancing care through knowledge sharing and clinical transformation. Together, we are elevating healthcare standards and delivering meaningful value for patients and communities throughout the Middle East."
During the signing ceremony, His Excellency Mr. Mohamed Gobran, the Minister of Manpower, said: “The strategic agreement between Saudi German Health Group and Mayo Clinic represents a qualitative leap that will bring the latest expertise, medical practices, and global innovations to Egypt and the region. This enables patients to receive the highest standards of healthcare services in alignment with Egypt’s Vision 2030, which seeks to develop these services and achieve equality in their delivery. This cooperation is also a model of research and practical integration, reaffirming both parties’ commitment to knowledge exchange, the advancement of medical practices, and the upgrading of medical care quality. Moreover, it is consistent with Egyptian government policies and presidential initiatives that support investment and the development of medical professionals’ skills. We value this partnership, which strengthens Egypt’s regional position, supports human development, activates sustainable medical research, provides a state-of-the-art and productive working environment for medical staff, and achieves balance and equality in employment and investment systems—meeting the aspirations of citizens for advanced health services.”
Looking ahead, the relationship will also introduce specialty-based clinical transformation programs, beginning with cardiovascular care, a critical priority for the region’s healthcare landscape. Mayo Clinic experts will conduct annual evaluations at SGH hub hospitals, co-developing transformation roadmaps to improve patient safety, operational efficiency, and leadership capabilities. These learnings will be shared across the SGH network to ensure consistent world-class standards.
SGH and Mayo Clinic’s relationship reflects a simple but powerful idea: when global expertise and local passion unite, extraordinary healthcare becomes possible.

16/10/2025

Under the auspices of the Ministry of Social Solidarity, the National Council for Women.

Entreprenelle unveils the first edition of “SheCan – Food & Beverage”

Cairo – October, 2025: Entreprenelle, the leading women’s entrepreneurship network, unveiled the first edition of “She Can - Food & Beverage (F&B)” in Cairo on October 4; the event was held under the patronage of the Ministry of Social Solidarity, the National Council for Women, and was attended by over 1,000 visitors and 47 speakers.
During the 10th major edition of “She Can” in April 2025, the Food & Beverage Stage attracted more than 2,000 visitors, while the Food Market - held in partnership with Ms. Mai El-Sahhar, Founder of Food Platform Market - achieved sales exceeding EGP 1.5 million in just one day; this remarkable success highlighted the sector’s rapid growth and vast potential, prompting Entreprenelle to dedicate a standalone event to the industry. The aim was to empower women entrepreneurs and encourage them to seize emerging opportunities, providing an open platform for knowledge exchange, collaboration, and innovation in a field that is constantly evolving.
The event was honored by the presence of several representatives from the government sector, including Dr. Manal Hanafi, Head of the Central Administration for Development and Economy; Dr. Nancy Abdel Aziz, Director of the Economic Empowerment Department at the Ministry of Social Solidarity; and Dr. Ohoud Wafi, Chairperson of the Board of Trustees and CEO of Hayah Karima Foundation, who delivered a speech on behalf of the President of the National Council for Women. The event also gathered a diverse mix of entrepreneurs in the Food & Beverage sector, physicians, food content creators, renowned chefs, nutrition experts, and representatives of leading brands - all united by a shared commitment to collaboration and women’s empowerment in this vital industry.
On this occasion, Ms. Rania Ayman, Founder and CEO of Entreprenelle, stated that the Food & Beverage sector holds immense promise and potential. She highlighted that the company has successfully implemented 28 rounds of “The Food Project” program, which has supported over 500 women and men entrepreneurs in the F&B industry - helping transform their passion into sustainable businesses and real success stories; she emphasized that women’s economic empowerment goes beyond launching successful projects - its impact extends to transforming families, strengthening communities, and driving national economic growth. She added that this event serves as a practical platform to empower women entrepreneurs in one of Egypt’s most dynamic and fast-growing sectors, providing them with the knowledge and opportunities needed to turn their passion into sustainable and influential ventures.
The event featured a comprehensive agenda that attracted hundreds of visitors and entrepreneurs. The event included 11 panel discussions with experts and specialists in the F&B sector, 3 workshops on developing small and medium enterprises, and showcased inspiring success stories of women entrepreneurs who built promising food brands. The event also served as a platform for direct engagement between speakers and participants to explore opportunities and address the challenges facing the sector.

It is worth noting that the event coincided with Breast Cancer Awareness Month, highlighting through various activities and discussions the importance of early detection, women’s physical and mental health, and raising awareness about breast cancer, in line with the global awareness campaign.
As one of the event’s dedicated partners, Beauty & Beyond International (BBI) proudly participated in support of women during this significant month. Reflecting their ongoing commitment to empowering women and promoting their well-being, BBI’s Co-founder and Executive Director, Islam Metwally, delivered an opening speech emphasizing the company’s role in supporting women through innovative skin and hair care solutions.

16/10/2025

Toyota Egypt Group Signs Strategic Partnership with Spanish Company VT Batteries SL to Become Exclusive Distributor for British Girling Batteries in Egypt

Cairo, October 2025 – Toyota Egypt Group has announced the signing of a strategic partnership with the Spanish VT Batteries SL, the exclusive global distributor of British Girling batteries — renowned for their high quality and international recognition. Under this agreement, Toyota Egypt will become the exclusive distributor of the brand in the Egyptian market. This step reflects the company’s commitment to delivering the latest global solutions to its customers and strengthening its leading position in Egypt’s after-sales market.
This partnership marks the official launch of British Girling batteries in the Egyptian market through Toyota Egypt’s nationwide service network, which includes authorized service centers and sales outlets. Girling is a historic British brand with over 80 years of legacy, known for its quality and reliability. It has distinguished itself as a leading global brand for original equipment manufacturer (OEM) batteries, ensuring high-performance products for Egyptian customers, backed by reliable after-sales service.
On this occasion, Mr. Ahmed Monsef, CEO of Toyota Egypt Group, commented: “We take pride in this partnership which reaffirms our ongoing commitment to providing innovative solutions that meet global standards for our customers in the Egyptian market. The launch of British Girling batteries represents a valuable addition to our existing after-sales ecosystem, underlining the confidence that major international brands place in Toyota Egypt’s ability to deliver real value to Egyptian consumers.”
For its part, VT Batteries expressed its anticipation of strengthening the presence of the British Girling brand in Egypt through this partnership with Toyota Egypt Group, as part of a strategy to expand into African markets in the coming period.
This milestone solidifies Toyota Egypt’s position as a key partner in the automotive and after-sales sector in Egypt. Over its history, the group has built a vast network of service centers and authorized distributors, while also introducing the latest models and innovative solutions to meet customer needs and keep pace with global market trends.
Founded in 1979, Toyota Egypt Group is one of the most prominent companies in the Egyptian automotive sector, with over 45 years of experience. Throughout its history, the company has established itself as a leading brand, offering a comprehensive range of services, including new car sales, after-sales services, and original spare parts. It also provides specialized initiatives like the "Automark" service for certified pre-owned cars, along with financing and insurance solutions at its showrooms. The company is committed to providing genuine Toyota and Lexus oils nationwide to ensure the highest levels of performance and protection for its customers' vehicles.

14/10/2025

L'Oréal Egypt Solidifies Leadership in Scientific Research and Innovation

The Launch of 10th Edition of The Annual Skin and Hair Summit Showcasing Ten Years of Support, Development, and Knowledge Exchange Among Dermatology Experts
Cairo, October 10, 2025: L’Oréal Egypt, a leading force in beauty, science, and innovation, launched the 10th edition of its pioneering “Skin & Hair Summit 2025.” The annual summit has become a flagship platform for scientific dialogue and knowledge exchange, bringing together top dermatologists, trichologists, and industry experts to explore the latest innovations, research, and advancements shaping the future of skin and hair health. Over the past decade, the summit has evolved into a landmark event — not only in Egypt but also across the MENA region — reinforcing L’Oréal’s commitment to advancing dermatological science and empowering the medical community.
The Skin and Hair Summit was first launched in 2016, with 250 dermatology experts in attendance. Since its inception, the conference has cemented its position as a leading platform for presenting the most recent research updates and fostering knowledge exchange between international experts and dermatologists. This year marked a significant milestone, bringing together more than 800 participants, including dermatologists, experts, and pharmacists from leading Egyptian universities and medical institutions, alongside a distinguished lineup of global speakers. The event was also attended by Sandrine Japhet-Sibboni, General Manager of L’Oréal Dermatological Beauty Egypt, and Mohamed El Araby, Managing Director of L’Oréal Egypt.
Commemorating 13 years of the Dermatological Beauty Division's presence in Egypt and celebrating the 10th anniversary of the Skin and Hair Summit, it has exemplified its profound commitment to three core pillars: Science, Empowerment and Education, and Social Impact. This commitment was clearly reflected in the summit's activities, including its workshops and discussion panels with complementary programs featured in the third edition of the "E-Derms" academy, to enhance the capabilities of dermatologists in creating responsible medical content across key digital platforms. The events also witnessed strong engagement with retailers and pharmacists, with a focus on linking sustainability, enhancing consumer experience, and developing complementary therapeutic education.
On the sidelines of the summit, L’Oréal Egypt held a press roundtable to discuss its contribution to the development of the beauty sector, its role in bringing global expertise to the Egyptian market, and its efforts to promote scientific research and innovation in Egypt. During the event, a Memorandum of Understanding (MoU) was re-announced between L’Oréal Dermatological Beauty and Egypt’s Healthcare Authority, aimed at improving the quality and accessibility of dermatological care nationwide — reinforcing L’Oréal’s strategic role as a key driver of national progress in skin health.
The summit also featured the announcement of launching a specialized dermatology and oncology unit at Baheya Foundation, established as part of a collaborative partnership with La Roche-Posay under the “Fight With Care” program, led by Professor Dr. Rehab Hegazy. This initiative represents a pivotal step toward providing comprehensive and compassionate support for cancer patients throughout their treatment journey.
Mohamed El Araby, Managing Director of L’Oréal Egypt, stated, "Our purpose at L'Oréal is sharp: 'Create the Beauty that Moves the World.' This vision is driven by our leadership, scientific innovative thinking, and a deep commitment to creating a positive social impact. While Beauty Tech accelerates our global efforts to transform the future of beauty and health, here in Egypt, that spirit is demonstrated clearly at our 10th Skin & Hair Summit. This event represents both a responsibility and a great opportunity to empower the dermo-medical community, advance skin health, and continue driving tangible, positive change for patients, society and the beauty industry."
Sandrine Japhet-Sibboni, General Manager of L’Oréal Dermatological Beauty Egypt, also commented, "L'Oréal was born from science, founded on the vision of a chemist. Since then, science has remained at the heart of our model. At L’Oréal Dermatological Beauty, we lead with evidence-based innovation—from pioneering research and rigorous clinical trials to working hand-in-hand with healthcare professionals worldwide and locally. Our commitment to Egypt translates this legacy into action: making advanced dermatological solutions more accessible, supporting specialized oncology and dermatology care, and equipping physicians with the tools they need, through landmark partnerships.”
The summit featured brand-led symposia and expert dialogues spanning acne, hyperpigmentation, hair transplantation science and aesthetics, atopic dermatitis, and eczema, with leading Egyptian and international speakers bridging guideline evidence with real-world practice to strengthen clinical decision‑making. The event maintains its accredited status (CME) with the American Academy of Continuous Medical Education (AACME), ensuring attending dermatologists gain essential CME hours while engaging with the latest skin and hair health advances, reaffirming the division’s commitment to world-class continuous learning and underscoring L’Oréal’s long-standing dedication to advancing dermatological care in Egypt and the region.

26/09/2025

Leading Investors Commend the Future of Egypt Authority as a Genuine Partner Driving Sustainable Development and Overcoming Obstacles Future of Egypt - جهاز مستقبل مصر للتنمية المستدامة

The Future of Egypt Authority for Sustainable Development is spearheading the country’s agricultural transformation through the implementation of landmark national projects, most notably the New Delta Project. As the largest agricultural initiative in Egypt’s history, the project aims to reclaim and cultivate 4.5 million feddans. The Authority places private sector engagement at the core of its strategy, treating it as a strategic partner in achieving its objectives. To this end, it provides land, infrastructure, technical and logistical support, and removes obstacles to ensure rapid implementation and higher productivity. These efforts reflect the directives of the political leadership to enhance food security and boost agricultural exports.
Gaber Elshalma Flexible and Progressive Partnership Supporting Exports
Gaber Elshalma, CEO of Egast, highlighted that the partnership with the Future of Egypt Authority reflects its flexibility and commitment to strengthening ties with serious investors through the adoption of innovative systems and forward-looking concepts.
He explained that the most recent example of this collaboration was the establishment of a joint venture between the Authority and Egast, dedicated to producing export-oriented crops that meet the requirements of importing countries, particularly European Union markets. These include strawberries, potatoes, citrus varieties, as well as dry grains.
Elshalma emphasized that this model illustrates the Authority’s investment awareness and agility in enhancing cooperation mechanisms with investors, supported by its marketing expertise and export facilitation services. This, he noted, contributes to bolstering the global competitiveness of Egyptian agricultural products and expanding their presence in international markets.
He further explained that the Authority delivers a comprehensive package of non-traditional services designed to attract and empower small investors. These services range from modern agricultural mechanization, to financing facilities that secure fertilizers and pesticides at competitive prices, and extend to the provision of land parcels of varying sizes with full infrastructure and paved road networks. Collectively, these services guarantee the success of investors.
Elshalma stressed that the Authority’s efforts represent a true agricultural renaissance, building a comprehensive model that not only focuses on land reclamation but also balances meeting domestic demand for strategic crops, fruits, and vegetables while exporting large surpluses to global markets.
Hany El-Naggar A Cornerstone for Expansion and a Production Leap
Hany El-Naggar, Vice Chairman of the International Agricultural Manufacturing Company, underscored that cooperation with the Future of Egypt Authority for Sustainable Development forms a cornerstone of the company’s expansion plans and its ambition to achieve a breakthrough in agriculture and food manufacturing. He noted that the company was among the first to engage with the Authority, which marks a significant contribution to the state’s journey toward self-sufficiency and export growth.
El-Naggar stated that the company already operates 10,000 feddans in the Dabaa area and is expanding further within the New Delta Project through an integrated investment model that combines agriculture, afforestation, and food manufacturing. This initiative aligns with the directives of the political leadership to increase private sector participation in the Authority’s projects, thereby advancing food security and exports.
He added that this cooperation resulted in the establishment of a new company targeting the cultivation of export-oriented and manufacturing crops across 10,000 feddans. The crops include potatoes – for which the company is among the largest exporters – alongside sugar beet, with plans to cultivate orange groves to supply the Authority’s concentrate plant and cover both local and export market needs.
According to El-Naggar, the Authority provides a fully integrated agricultural ecosystem, offering fertile land, advanced infrastructure, competitively priced fertilizers and pesticides, and access to modern mechanization for planting, harvesting, fertilizing, and spraying. These elements enhance project efficiency, strengthen the ability to meet local market demand, and open new avenues for exports.
Mohamed Ghanem An Integrated Environment Driving Expansion
Mohamed Ghanem, CEO of the Egyptian Company for Agricultural and Rural Development, confirmed that collaboration with the Future of Egypt Authority offered his company a strong platform for expansion. The company was allocated 5,000 feddans cultivated with diverse crops throughout the year, including peanuts and white beans in the summer season, and wheat and sugar beet in the winter season.
He explained that the Authority’s support was critical to the project’s success, providing high-quality seeds, nitrogen fertilizers at competitive prices, and swift completion of land handover procedures that enabled immediate commencement of cultivation.
Ghanem added that these efforts reflect the Authority’s commitment to empowering investors and providing a fully integrated operating environment that guarantees maximum productivity and supports the state’s plans to expand arable land and secure food supplies.
Mohamed Arafa Comprehensive Technical and Logistical Support
Mohamed Arafa, Chairman of Arafa Import & Export, emphasized that cooperation with the Future of Egypt Authority for Agricultural Development has been fundamental to the success of his agricultural investments. The company was allocated 2,000 feddans for the cultivation of strategic crops, including wheat and potatoes.
He explained that the Authority played a decisive role in accelerating land reclamation and preparing for the new agricultural season by offering comprehensive services, including technical support, overcoming obstacles, and providing essential logistics to ensure highly efficient operations.
Arafa highlighted that this collaboration reflects the Authority’s unwavering commitment to creating an integrated agricultural environment that strengthens food security and enhances the sector’s capacity for expansion and productivity.
Khaled Saqr Facilitating Ex*****on and Unlocking Export Markets
Khaled Saqr, Chairman of Egy Crops, praised the Authority’s support to private sector companies, enabling the swift ex*****on of projects on the ground. He explained that his company was allocated thousands of feddans for sugar beet and wheat to serve the local market, in addition to substantial areas for potatoes and peanuts for export. He emphasized that the availability of irrigation services and infrastructure allowed the company to focus on raising production quality and directing it to both domestic and international markets.
Ahmed El-Sobahy Comprehensive Technical and Logistical Support
Ahmed El-Sobahy, Chairman of Wadi El Nour Investment, confirmed that the partnership with the Future of Egypt Authority represents a pivotal step toward reclaiming and cultivating 10,000 feddans in the New Delta Project, designated for citrus fruits and export-oriented crops. He noted that the company has a long-standing track record of collaboration with the Authority, with previous experiences yielding remarkable results thanks to the Authority’s extensive facilitation.
El-Sobahy emphasized that the Authority offers unmatched support, including the provision of fertilizers – a service that is not even available in some foreign markets – in addition to logistical services and technical assistance to accelerate land reclamation and project implementation. Cooperation further extends to wheat procurement, facilitated through modern silos that offer above-market prices, expedited payment processing, and storage facilities located close to farmlands, thereby reducing transport costs and enhancing profitability.
He expressed optimism following recent meetings with Dr. Bahaa El-Ghannam, Chairman of the Future of Egypt Authority for Sustainable Development, and his team, affirming that this partnership will deliver new achievements that advance the state’s goals of food security and agricultural export growth.
Ayman El-Abd A Model of State-Private Sector Integration
Ayman El-Abd, Managing Director of Lotus Agricultural Development & Investment, described the partnership with the Future of Egypt Authority as a true reflection of the political leadership’s directives to enhance private sector engagement in major national projects. He stressed that this collaboration exemplifies genuine integration between the state and investors in advancing sustainable agricultural development.
El-Abd added that the New Delta Project has become one of the most significant national projects aligned with Egypt’s Vision 2030. It has reshaped the agricultural investment landscape, creating vast opportunities for the private sector to achieve strong economic returns by expanding export-oriented production and ensuring the domestic supply of strategic crops. This, in turn, strengthens the sector’s contribution to GDP.
He explained that the Authority provides robust support to committed companies, from facilitating land allocation procedures to delivering infrastructure, logistics, and advanced technical services. This enables investors to focus on transforming desert land into fertile farms through modern mechanization and innovative agricultural technologies, laying the foundation for a modern agricultural renaissance that secures food supplies and enhances the global competitiveness of Egyptian products.
Tarek Salama Growing Investor Confidence in the Project’s Success
Tarek Salama, Chairman of the International Company for Trade and Distribution, revealed that his company is preparing to cultivate 10,000 feddans in the New Delta Project with strategic crops to reduce import dependence. He affirmed that the direct support provided by the Authority under the leadership of Dr. Bahaa El-Ghannam, coupled with continuous follow-up, has reinforced investor confidence in the project’s capacity to deliver tangible results.
Saher Sami Waseily A Genuine Partnership, Beyond Land Allocation
Saher Sami Waseily, Chairman of El-Salam Fertilizer Trading, announced that his company received 5,000 feddans to cultivate sugar beet, wheat, and potatoes this season. He praised the Authority’s extensive support, ranging from financial incentives to modern machinery and equipment, describing the cooperation as a genuine partnership between the state and investors, and not merely land allocation.
Sayed El-Naggar A True Guarantee of Investor Success
Sayed El-Naggar, Chairman of El-Naggar Group, affirmed that the Future of Egypt Authority for Sustainable Development, led by Dr. Bahaa El-Ghannam, has demonstrated the ability to act with a true statesman’s mindset. He emphasized the Authority’s commitment to overcoming all obstacles for investors and closely following up on every detail, from land allocation to the commencement of cultivation.
He noted that his company was allocated 5,000 feddans and is preparing to cultivate sugar beet and wheat, with plans to expand into potato cultivation by December. He stressed that the Authority’s ongoing support represents a true guarantee of the project’s success and its ability to achieve its strategic objectives.

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