Lounge Magazine

17/02/2026

Mondelēz Egypt Strengthens Community Solidarity Through Strategic Partnership with the Egyptian Food Bank During Ramadan

Mondelēz Egypt, a leading manufacturer of snacks and confectionery, announced the signing of a strategic partnership with the Egyptian Food Bank during the holy month of Ramadan, reaffirming its ongoing commitment to enhancing the well-being of underprivileged families across Egypt.

Launched in preparation for Ramadan, the initiative brings together both parties to pack and distribute Ramadan boxes and meals throughout the holy month. The boxes contain essential food staples to meet families’ basic needs, in addition to the inclusion, for the first time, of Cadbury products as part of the Ramadan box and meals. Mondelēz Egypt employees will also take part in the packing and preparation activities, reflecting the company’s strong culture of volunteerism and its hands-on commitment to the values of giving and community solidarity.

Commenting on the partnership, Mohamed El Morsi, Managing Director of Mondelēz Egypt Foods, said: “Ramadan boxes in Egypt are a symbol of ‘Giving’ during the most spiritual month of the year, we're adding our Cadbury Chocolates to the boxes to bring a moment of pure joy to the Egyptian families receiving them. We are honored to partner with the Egyptian Food Bank to bring this movement to life and benefit as many families as possible. This partnership is not merely a charitable or corporate responsibility initiative; it is a reaffirmation of the vital role the private sector can play in bringing sustainable social impact”.

He added that our ambition is for this movement to spread nationwide, by encouraging everyone to join us in adding more goodness to the Ramadan boxes. They firmly believe that consciously enjoying small moments of happiness is a right for everyone, not a privilege reserved for a few.

For his part, Mohsen Sarhan, Chief Executive Officer of the Egyptian Food Bank, stated: “We recognize that our impact is significantly amplified through our extensive network of nearly 4,000 partners nationwide, enabling us to reach the most vulnerable communities efficiently and effectively. Our partnership with Mondelēz Egypt this year allows us to expand the scope of the initiative and introduce well-loved products to beneficiary families, adding a distinctive dimension to their experience and underscoring the vital role of the private sector in supporting society.”

This initiative builds on Mondelēz Egypt’s established track record in supporting local community causes, with a focus on activating corporate social responsibility programs that contribute to economic and social development. The initiative’s objectives align closely with the Egyptian Food Bank’s priorities to expand coverage and ensure aid reaches all eligible families nationwide, while maintaining the highest standards of quality and efficiency in distribution throughout Ramadan.

27/01/2026

Beyti – an Almarai Subsidiary – Recognized as a Top Employer for 2026 in Egypt, for the Second Consecutive Year

Beyti – an Almarai subsidiary, has been certified as a Top Employer in Egypt for 2026 by Top Employers Institute, marking the second consecutive year the company has received this prestigious recognition. The certification underscores Beyti’s ability to build a high-performing workplace through data-driven people strategies that balance business performance, employee engagement, and growth.
The Top Employer certification is awarded following a comprehensive and independent assessment conducted by the Top Employers Institute, covering HR practices across six key domains, including People Strategy, Work Environment, Talent Acquisition, Learning and Development, Diversity, Equity, Inclusion, and Employee Wellbeing.
Commenting on the achievement, Mr. Chris Abboud, General Manager of Beyti – an Almarai subsidiary, said: “Being recognized as a Top Employer for the second year in a row reflects the maturity of our organizational strategy of “Doing Better Everyday” and our ability to build a sustainable business model that places people at the heart of our growth strategy. Long-term business success is inseparable from a strong, future-ready organization that empowers talent, fosters innovation, and remains agile in the face of change. This certification reaffirms that we are creating long-term value for both our people and our business.”
Mr. Tamer Al Shareef, Chief Human Resources Officer at Beyti – an Almarai subsidiary, added: “At the cultural level, we are committed to ensuring that every employee feels valued and empowered. Our day-to-day work environment is built on trust, collaboration, and equal opportunity. With a workforce of more than 6,000 employees, 100% Egyptian talent, we place strong emphasis on developing local competencies and creating meaningful career pathways. This continued recognition reflects our focus on delivering a genuine employee experience; one that starts with listening, is reinforced through development and empowerment, and ultimately enables our people to grow and actively contribute to the company’s success.”
Mr. Adrian Seligman, CEO of the Top Employers Institute, commented: “Achieving a Country Top Employer Certification for 2026 reflects Beyti’s dedication to building an outstanding workplace that enables sustained business performance. Their strong alignment between people strategy and organizational goals, combined with a commitment to continuous improvement, demonstrates the impact of their transformative practices. We are proud to recognize Beyti for their meaningful contribution to a better world of work in Egypt.”
The Country Top Employer certification provides organizations with access to globally benchmarked insights, data-driven recommendations, expert validation, and proven best practices, helping to strengthen people strategies, improve decision-making, enhance employer branding, and clearly demonstrate impact to leadership, boards, and talent markets.
The Top Employers Institute is a global authority in HR certification and benchmarking, operating in more than 131 countries and regions worldwide. Its certification program recognized nearly 2,500 organizations in 2025, positively impacting the working lives of over 14 million employees globally.

23/01/2026

Toyota Egypt Group Inspires Children’s Imagination and Announces the Launch of the 19th Edition of the Global "Dream Car Art Contest"

Toyota Egypt Group continues its efforts to support promising Egyptian talents and foster children's creativity by announcing the launch of the 19th edition of the "Dream Car Art Contest." This global platform encourages children to imagine the cars of the future and express their ideas innovatively. This initiative confirms the company’s commitment to supporting emerging talents in Egypt and motivating new generations to think outside the box and provide innovative solutions to mobility challenges through art and imagination.

The contest is based on an integrated structure that grants children the opportunity to compete on two levels: Locally, where the best artworks within Egypt are selected and winners are honored with valuable prizes and certificates of appreciation during a major ceremony; and Globally, where the winning drawings qualify to represent Egypt in the finals held in Japan. This provides young creators with a unique opportunity to win an educational and cultural trip that includes visiting global Toyota factories and the landmarks of Tokyo.

In this context, Toyota Egypt Group invites creative children from all Egyptian governorates to participate in the new edition of the "Dream Car Art Contest 2026," held at both local and global levels, giving participants the chance to represent Egypt internationally with their artwork. The contest is divided into three age categories: under 8 years old, 8 to 12 years old, and 12 to 15 years old. A specialized jury will select the top three drawings from each category. Winners will receive certificates of appreciation and valuable prizes, in addition to qualifying for the global finals—an experience that combines creativity, learning, and envisioning the future of sustainable mobility.

In this year’s edition, Toyota Egypt Group is pleased to collaborate with Diwan Bookstores, Samir & Ali, and Hedeya Stores as partners in the contest, as part of supporting and empowering children, enhancing their artistic creations, and encouraging them to express their creative ideas.

On this occasion, Mr. Ahmed Monsef, CEO of Toyota Egypt Group, stated: "Based on our role in supporting state efforts to nurture young creators and utilizing art as an effective tool for community awareness, the 'Dream Car' contest comes as an open invitation to every Egyptian child to unleash their imagination and express their vision for the future of mobility. Our investment in children's creativity is a true investment in Egypt's future, as this initiative allows children to think of innovative solutions for global mobility challenges and expand their creative horizons. Therefore, we emphasize that today’s imagination is the foundation for tomorrow’s innovation, and we are keen to support these talents and enable them to take their creations from the local to the global stage."

The Toyota "Dream Car Art Contest," which was launched globally in 2004, is one of the largest art competitions for children in the world, attracting more than 10 million entries from 151 countries and regions. The contest acts as a bridge connecting childhood imagination and artistic creativity to highlight children's talents and encourage them to think about the future of the automotive world, sustainable mobility, and the development of automotive technology.

For more details and to join the Dream Car Art Contest, please visit our website: https://toyota.com.eg/en/dcac-kids-contest

23/01/2026

Egyptian Outdoor to Market Siyal Makadi Heights Project at Cairo International Airport in Partnership with Orascom Development

Egyptian Outdoor, a subsidiary of United Media Services, announced the signing of a contract with Orascom Development Egypt, under which it will manage the marketing campaign for the Siyal Makadi Heights project through the company’s advertising screens at Cairo International Airport, including the 5D screen, which is the first and largest of its kind in Egypt.

Makadi Heights had recently announced the addition of a new plot of land measuring 1.021 million square metres adjacent to the existing project, bringing the total area of the city to approximately 4.75 million square metres.

This land represents a strategic extension of the city’s master plan, featuring a private beachfront that allows Makadi Heights residents direct and easy access to the Red Sea, alongside areas designed for relaxation and various beach activities, enhancing the integrated living experience and adding real value to life within the city. The master plan for the new land also includes residential units, hotel apartments, as well as hotel and commercial components.

The Siyal project spans a total area of 82,500 square metres, with a total built-up area of 9,240 square metres, and comprises 78 residential units ranging from three to five bedrooms, with sizes from 136 square metres up to 250 square metres. The phase features a distinguished collection of fully finished villas, catering to different lifestyles and family needs, with architectural designs reflecting a contemporary lifestyle while providing maximum privacy and comfort.

This contract aligns with Orascom Development’s strategy to strengthen the marketing presence of its projects in high-traffic locations. Cairo International Airport represents a highly strategic platform for promoting real estate and tourism projects, serving as a key regional and international transit hub and a daily point of convergence for a diverse audience of travellers, businesspeople, investors, and tourists.

In this context, Egyptian Outdoor continues to consolidate its position as the preferred marketing partner for leading companies and brands across various sectors, as outdoor advertising campaigns increasingly rely on its screens located in the most prominent and high-traffic locations nationwide. This approach reflects the company’s advanced technological infrastructure, modern digital screen network, and careful selection of prime advertising sites, offering clients exceptional capacity for impactful and direct audience engagement.

Mr. Montaser Al-Nabrawi, Chairman of Egyptian Outdoor, stated that this contract reflects the growing confidence of major investment entities in the company’s marketing capabilities. Partnering with Orascom Development Egypt, one of the leading integrated development companies, adds a new milestone to our record of strategic partnerships with top brands.

He added that over recent years, Egyptian Outdoor has become the first marketing choice for numerous companies across various sectors, thanks to its latest digital screens and prime advertising locations in the Egyptian market. This has contributed to enhancing campaign efficiency and achieving unprecedented reach and impact, in line with the rapid transformations in the outdoor advertising industry.

Mr. Omar Abdelrahman, Sales Director at Egyptian Outdoor, has played a pivotal role, successfully securing new high-profile contracts with leading brands and institutions across multiple sectors since assuming his position. Drawing on extensive professional experience and a forward-looking marketing vision aligned with global trends in outdoor advertising, his ability to establish long-term strategic partnerships and deeply understand client needs has strengthened the company’s market share and reinforced its position as a key player in this vital sector.

Orascom Development Egypt is expected to significantly benefit from promoting the Siyal Makadi Heights project through Egyptian Outdoor’s screens at Cairo International Airport. This marketing platform allows access to a wide audience of Egyptians and foreigners, with the airport handling over 31 million passengers annually. This extensive exposure provides the project with a strong presence before a diverse international and local audience, enhancing awareness of the project and establishing it as one of the premier integrated tourism projects on the Red Sea coast, while supporting Orascom Development’s plans to attract more clients and investments.

28/12/2025

17/12/2025

Horizon Egypt partners with Hikvision to introduce smart city solutions across its developments in Cairo and the North Coast

Horizon Egypt Developments announced the signing of a strategic partnership with global technology leader Hikvision, aimed at integrating the latest smart city solutions across its real estate projects in Egypt, including SA’ADA New Cairo, SA’ADA Sahel and SA’ADA Boutique. The partnership reinforces Horizon Egypt’s position as one of the leading developers of modern, intelligent, and sustainable communities.
This milestone aligns with Horizon Egypt Developments’ vision to build fully integrated communities that embrace innovation and cutting-edge technologies in city management and operations. The agreement also reflects the company’s commitment to adopting advanced digital solutions that create safer, more efficient environments and enhance the quality of life for its residents.
The agreement was signed at Horizon Egypt Developments’ Cairo headquarters, where a high-level delegation from Hikvision, led by Mr. Xu Peng, Director & General Manager of Hikvision, was received by Horizon Egypt Developments’ leadership team. This marked Mr. Peng’s official visit to Egypt, accompanied by regional leaders from the Middle East and Europe, as well as the local management team.
The visit comes as part of Hikvision’s global expansion across strategic markets, with Egypt standing out as one of the most promising in the region. Founded in 2001, the company has maintained a strong presence in over 180 countries and regions, focusing on developing intelligent security and digital transformation solutions powered by artificial intelligence and the Internet of Things (IoT). Guided by its core values of professionalism, reliability, and integrity, Hikvision is committed to building safer, more sustainable, and more innovative cities, perfectly aligned with Horizon Egypt’s vision for the smart communities of the future.
Under the agreement, Hikvision will provide a comprehensive suite of smart city technologies, including AI-powered video security systems, vehicle recognition, centralized command-and-control platforms, smart access control, intercoms, digital signage, and smart poles, all of which will be integrated within Horizon’s operations and management systems.
The partnership aims to establish a unified Command & Control Center that enables Horizon Egypt Developments to manage communities, facilities, and services through an intelligent, centralized platform, enhancing operational efficiency, sustainability, and overall quality of life across its developments.
The Management of Horizon Egypt Developments praised the strategic collaboration with one of the world’s leading technology companies, saying: “This partnership stems from our firm belief in the essential role of integrated smart solutions in enhancing the quality of life within our projects. Smart cities are the future of real estate; they provide residents with a living environment built on safety, sustainability, and operational excellence.”
It added: “At Horizon Egypt Developments, our strategy is centered on applying the best international practices and partnering with world-class organizations like Hikvision to ensure our communities reflect the latest global advancements. Our ultimate goal is to elevate industry standards in Egypt and the region, delivering real estate products that meet market needs and set new benchmarks for excellence and innovation in future urban development.”
The Management of Hikvision commented: “We are proud to partner with Horizon Egypt Developments, a company with a clear and ambitious vision for building smart, connected communities. This collaboration exemplifies how the real estate and technology sectors can join forces to drive innovation and achieve tangible improvements in people’s everyday lives.”
Horizon Egypt Developments is among the most promising developers in the Egyptian market, with a strategic land portfolio and a commitment to delivering world-class projects under the leadership of H.E. Sheikh Dr. Majid Bin Saeed Al Nuaimi, Chairman of “Ajman Ruler’s Emiri Court” and Horizon Egypt Developments. The company’s developments reflect a vision that harmoniously blends authenticity and modernity to offer a truly integrated living experience.

17/12/2025

Toyota Egypt Group Signs Cooperation Agreement with “Kardex” for Smart Storage Solutions

Toyota Egypt Group announced the signing of a new cooperation agreement with the Swiss company “Kardex Remstar”, a global leader in automated storage and retrieval systems (Vertical Lift Modules – VLM). This strategic step supports Toyota Egypt Group’s ambitious plan to provide fully integrated industrial solutions and reaffirms the company’s ongoing commitment to expanding the scope of its industrial and logistics solutions and enhancing the operational efficiency for its customers across various sectors through advanced, sustainable technologies.

As part of this partnership, Toyota Egypt Group will provide its customers with Kardex’s advanced solutions, enabling them to achieve higher operational efficiency and save up to 85% of storage space, while improving picking speed and accuracy and reducing operating costs and energy consumption. These solutions also contribute to enhancing the work environment and ensuring higher levels of safety and sustainability. Toyota Egypt Group complements this system through its distinguished after-sales services in the Egyptian market, including technical support, maintenance, and genuine spare parts, ensuring reliable performance and operational continuity for customers, in line with global trends toward sustainability.
Commenting on the signing of the agreement, Mr. Ahmed Monsef, CEO of Toyota Egypt Group, stated: “We are proud to ink this distinguished partnership with Kardex, a global leader in smart storage solutions, marking a new milestone in Toyota Egypt Group's journey towards providing integrated industrial solutions that combine efficiency, safety, and innovation. Accordingly, this integration of Toyota Egypt’s local expertise and Kardex’s advanced technologies enables us to deliver real value to our customers and helps set new benchmarks for warehouse management and material handling in the Egyptian market, in line with the state’s vision for a smart and sustainable industrial economy.”
For his part, Georges Ghoussoub, Regional Business Director - Middle East, Africa & Baltic at Kardex, stated: “Our partnership with Toyota Egypt Group solidifies the concepts of smart storage and advanced inventory management in the Egyptian market. Thanks to our innovative Vertical Lift Module (VLM) technologies, companies can achieve unprecedented efficiency, utilizing up to 85% of storage space, while significantly improving the speed and accuracy of their operations. At Kardex, we believe that the future of industrial efficiency lies in the integration of automation and operational intelligence. This partnership with Toyota Egypt Group strengthens that vision by delivering sustainable solutions that support digital transformation and ensure greater flexibility and reliability in today’s evolving business environment.”

It is worth noting that Kardex is one of the world’s leading companies in automation and smart storage, headquartered in Zurich, Switzerland, with a legacy of more than 125 years of innovation in vertical storage solutions and advanced digital inventory management systems. Today, Kardex serves major industrial and logistics institutions and distribution centers worldwide, reinforcing its position as a trusted partner for smart transformation processes in supply chains.

17/12/2025

Egyptian Outdoor Launches Coca-Cola 2026 World Cup Campaign Across Largest Digital Screen Network at Cairo Airport

Egyptian Outdoor, a subsidiary of United Media Services, has announced its partnership with Coca-Cola to execute and display the brand’s advertising campaign as the official sponsor of the 2026 FIFA World Cup. The campaign will run across Egyptian Outdoor’s digital screen network within Cairo International Airport, reflecting the strong confidence in the company’s capabilities and expertise in managing major advertising campaigns tied to global events.

The campaign will feature extensive visibility across various screens at Cairo Airport, including the D5 screen, the largest of its kind in the Middle East, ensuring an innovative and highly impactful visual experience. This approach enhances engagement with millions of travellers of different nationalities, particularly given the campaign’s association with a major sporting event that enjoys unprecedented global audience attention.

This partnership builds on Egyptian Outdoor’s leading position as the exclusive owner of all advertising screens within Cairo International Airport, one of the region’s key hub airports, which receives millions of passengers annually. This unique advantage enables the company to offer highly effective advertising solutions for major companies and global brands, particularly for campaigns linked to large-scale events. This includes the Coca-Cola campaign promoting the visit of the official World Cup trophy to Cairo on 4 and 5 January under the slogan “The Original World Cup Comes to Cairo.”

Commenting on the partnership, Montaser Al-Nabrawi, Chairman of Egyptian Outdoor, said: “We are honoured by the trust of a global brand like Coca-Cola in Egyptian Outdoor’s ability to deliver the 2026 World Cup hosting campaign. We are committed to providing innovative advertising solutions using the latest technologies and high-impact digital screens, ensuring maximum reach and engagement with the campaign.”

Egyptian Outdoor continues to consolidate its position as a leading entity in the outdoor advertising sector, leveraging its ability to create tangible impact during major events and important occasions. With its extensive network of digital screens and billboards across Cairo International Airport and Greater Cairo, the company directly contributes to the success of promotional campaigns and maximises advertising returns for international companies and brands.

27/11/2025

With Investments Exceeding EGP 42 Billion: Horizon Egypt Signs Land Allocation Agreement with the New Urban Communities Authority to Launch “Royal Saeed Towers” in New Cairo

Horizon Egypt Developments announced the signing of a land allocation agreement with the New Urban Communities Authority (NUCA) for the development of Royal Saeed Towers, a landmark mixed-use hospitality project spanning approximately 28 feddans, with total investments exceeding EGP 42 billion. This major investment aligns with the company’s vision to develop pioneering, world-class projects that reinforce New Cairo’s position as an attractive regional destination for luxury hospitality and premium mixed-use services. It also supports the Egyptian government’s strategy to expand high-quality hospitality offerings across the country, supporting the national plan to attract 30 million tourists by 2030.
The agreement was signed at NUCA’s headquarters by H.E. Sheikh Dr. Majid Bin Saeed Al Nuaimi, Chairman of Horizon Egypt Developments, and Eng. Ahmed Ali Mohamed Hassan, NUCA’s Deputy Chairman of the Authority for Real Estate and Commercial Affairs, in the presence of senior leaders from both NUCA and Horizon Egypt. This step comes in implementation of the directives of H.E. Eng. Sherif El-Sherbiny, Minister of Housing, Utilities and Urban Communities, and Chairman of NUCA, to support high-return investment partnerships, create an enabling development environment, maximize state resources, and enhance the efficiency of asset utilization under an integrated economic and development vision that strengthens the competitiveness of Egypt’s new urban cities.
H.E. Sheikh Dr. Majid Bin Saeed Al Nuaimi stated that this project reflects Horizon Egypt’s commitment to high-value investment that transcends traditional construction to build fully integrated, modern communities. He emphasized that investing in New Cairo presents a genuine value addition, given the city’s strong economic fundamentals, advanced urban planning, and vast growth opportunities in the tourism, hospitality, and premium services sectors. He added that Horizon Egypt’s vision focuses on developing enduring, legacy-driven projects that set a new benchmark aligned with regional and international standards of urban development.
Eng. Ahmed Ali Mohamed Hassan, NUCA’s Deputy Chairman of the Authority for Real Estate and Commercial Affairs, affirmed that the project embodies the state’s approach to maximizing returns from investment lands and achieving real added value for the national economy. He noted that it represents an exemplary model of effective development partnerships with Arab investors and strengthens New Cairo’s position as a prime destination for tourism, hospitality, and high-end services, contributing to job creation and sustainable urban development.
Royal Saeed Towers comprises two towers rising up to 150 meters (30+ floors), forming an iconic architectural landmark that adds a distinctive visual presence to the city’s skyline. The towers are surrounded by an exclusive collection of royal standalone villas that combine contemporary design with complete privacy. The project offers a wide range of serviced residential units of thoughtfully planned sizes ranging from one to three bedrooms, in addition to distinguished “Royal Units” featuring unique layouts crafted to deliver an exceptional living experience with Horizon Egypt’s signature touch.
The Royal Units boast luxurious architectural elements, most notably double-height ceilings that create an unparalleled sense of openness and fluidity, along with elegantly curated interiors and refined finishes that blend global standards with artistic details reflecting the project’s identity. These signature units feature exceptional design attributes such as panoramic glass facades, generous transition spaces, and premium materials that give each unit its own distinct character of contemporary luxury.
The project also includes a world-class hotel that introduces a new dimension to the hospitality sector in East Cairo, offering premium services for residents and visitors and delivering a fully integrated luxury living and hospitality experience.
Royal Saeed Towers is designed to create an environment that feels like a luxury resort set within a lush green oasis, where urban design blends seamlessly with open spaces and exceptional amenities to offer residents lasting comfort and privacy. Beyond providing upscale serviced living, the project embraces a holistic vision that delivers a refined, fully integrated lifestyle through comprehensive hospitality services and a premium commercial zone featuring a curated selection of high-end retail and international dining concepts within an exceptional architectural setting. This harmony offers a uniquely elevated living and leisure experience, positioning Royal Saeed Towers as an urban resort that delivers an unmatched standard of luxury in New Cairo.
Strategically located between New Cairo, Mostakbal City, and the New Administrative Capital, near major roads including the Suez Road, Ain Sokhna Road, South 90th Street Axis, and the Middle Ring Road, the project represents a pivotal step in reinforcing Horizon Egypt’s leadership role in supporting the Egyptian economy. It is expected to generate thousands of direct and indirect jobs, stimulate substantial investment in local industries and construction materials, support the tourism and hospitality sectors, and enhance New Cairo’s competitiveness as a global multi-use urban destination. Horizon Egypt affirms that Royal Saeed Towers embodies its vision of building projects with long-term economic and human value while elevating urban development standards in Egypt in line with the goals of Egypt Vision 2030.