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Business Forward AUC

AUC Onsi Sawiris School of Business publication aiming to deliver insights about trends that affect our economy.

30/04/2026

Green by action or green by appearance?
As sustainability becomes a business necessity, some firms invest, others imitate.
This article explores why greenwashing happens, and what it really takes to make sustainability stick.
Read the full article:
https://zurl.co/mQ15V

26/04/2026

Love, loyalty… and lawsuits?
Family businesses sit at the intersection of relationships and decision-making.
This article explores why structure may be the difference between legacy and collapse.
Read the full article here: https://zurl.co/3128T

11/04/2026

Success in the AI era isn’t about doing more, it’s about doing smarter.
Dive into our insights on mastering AI, staying adaptable, and keeping humans at the heart of business decisions.

Link:
https://zurl.co/il1zd

28/03/2026

What’s really driving change across industries and economies?
Explore our latest articles.

Link:https://zurl.co/rm4kK

24/03/2026

Everywhere you look, AI is there. Discover our latest articles exploring how artificial intelligence is influencing the business world around us.

Link:https://zurl.co/cwOgR

19/03/2026

Business Forward wishes you and your loved ones a blessed and joyful Eid Mubarak.

16/03/2026

If you missed the 7th AUC Business Forum, catch up with Business Forward! Explore articles covering each roundtable and the expert insights shaping the future of business.

Link: https://zurl.co/Ub2iK

29/01/2026

Family businesses aren’t just making profits, they’re shaping Africa’s future.
From values to vision, legacy to leadership, they’re proving that real impact is measured in generations, not quarters.
Read full article here: https://zurl.co/fXtpK

26/01/2026

Egypt is at a crossroads. With a young workforce and rising migration, the question isn’t potential, it’s preparation. From skills gaps to women’s participation, this article explores how skilling and migration together can drive inclusive growth.

Read the full article here: https://zurl.co/Ddlg0

22/01/2026

Can AI actually make our roads safer? From smart vehicles to intelligent traffic systems, technology is changing how lives are protected on the road.

Read the full article here: https://zurl.co/5RguF

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