27/09/2025
✨ A milestone moment for regional collaboration!
I had the honor of leading and managing the Press Conference announcing the Strategic Partnership between Wealth Holding Egypt and Retaj Qatar — a landmark agreement set to unlock new joint projects in Egypt.
From concept to ex*****on, SAM Events Egypt proudly delivered a seamless and impactful experience. Every detail — from stage design and branding to guest management and media coverage — was crafted to reflect the significance of this partnership and ensure the spotlight stayed on the vision of both organizations.
As Director of Events at SAM Events, I’m proud to see our work contribute to connecting markets, building opportunities, and creating memorable experiences that set the stage for future success.
Here’s a glimpse from the event video 🎥 — celebrating not just a signing, but the beginning of something greater for Egypt and the region.