15/10/2022
FOUNDER: I know branding is essential,
but it’s not easy to balance product development and pitching, let alone add branding to the mix …
ME: It’s not easy but it’ll make product development, pitching and marketing easier
FOUNDER: Really?! How?
ME: Remember these 5 things. And do No.1 first:
1. Know thyself
2. Be different
3. It takes a team
4. Listen to your customers
5. Keep growing
1. Know thyself
Your purpose serves as a North Star
Build a solid brand foundation first:
• Brand purpose — why are you here?
• Brand mission — what are you trying to achieve?
• Brand personality — what are your values, tone of voice and look & feel?
2. Be different
Be the only one in your category
Find it and own it:
i) Write down all the possible ways your brand is unique
ii) Put them in this statement: “Our [offering] is the ONLY [category] that [benefit].”
iii) Ask: Is it true?
iv) Ask: Is it compelling enough?
(Source: “Brand Flip” by Marty Neumeier)
3. It takes a team
Everyone in the company must live the brand
Build a culture so that everyone embodies what your brand stands for
4. Listen to your customers
Your customers want to be the heroes of their own journey
Listen, then empower them and your brand will thrive
5. Keep growing
Like a person, your brand will grow and evolve
Stay authentic and keep growing
🌸 Is it helpful? What’s the most challenging step for you? Tell us in the comments.
