05/06/2026
Before athleisure, there was Juicy.
The velour tracksuit wasn’t just a fashion trend—it was the unofficial uniform of the 2000s. Worn by everyone from Paris Hilton to Britney Spears, it turned sweatpants into a status symbol, paparazzi photos into marketing campaigns, and comfort into a lifestyle.
From rhinestones and candy-colored velour to reality TV fame and a Gen Z revival, here’s the story behind fashion’s most iconic tracksuit.