
11/09/2025
Hailey Bieber stepped out this week in New York City, bringing modern sophistication to the promotion of her skincare brand, Rhode. The star wore a striking creation by Paris-based label Ashi Studio, founded by Saudi designer Mohammed Ashi.
Her look came from the house’s Fall/Winter 2025 Couture Collection — a sculptural brown ensemble featuring a strapless corseted bodice crafted from horsehair and paired with a godet-cut skirt that flared gently at the hem. She completed the outfit with pointed heels and a sleek high bun, striking the perfect balance between architectural structure and refined femininity.
Bieber’s appearance comes as she announced Rhode’s new partnership with Sephora, a milestone that will see the brand become available across the beauty retailer’s stores.
With this ensemble, Bieber once again proves her role as a global fashion muse, spotlighting the artistry of Mohammed Ashi while reinforcing Rhode’s rise in the luxury beauty space.