DROOGS

DROOGS A fresh outtake on young Egyptian contemporary culture.

.TIFF 2025 ©Creative Direction Photography Stylist
17/02/2026

.TIFF 2025 ©

Creative Direction
Photography
Stylist

Unapologetic smiles, warm lights, people leaning into each other and forgetting the week outside. We just follow the flo...
07/02/2026

Unapologetic smiles, warm lights, people leaning into each other and forgetting the week outside. We just follow the flow and press the shutter.

Shooting for aka , the pilot concept where beers, burgers and beats weave in and out within a vibrant community.

Photography

From the set of “El Mahata El Ola.”Not just BTS shots, but part of the world we built for it.Flex in his element. Droogs...
20/01/2026

From the set of “El Mahata El Ola.”

Not just BTS shots, but part of the world we built for it.
Flex in his element. Droogs behind the sound, the look, and the vision.

Process over noise, and craft over shortcuts.

BTS:

19/01/2026

Yesterday was the signal.
Now you see the full frame.

“El Mahata El Ola” The first official release from SHA3BOLA.

Every frame intentional. Every layer considered. Sound, visuals, and atmosphere moving as one.

This isn’t just a song release. It’s the opening chapter of a bigger picture.

Produced by Droogs.
Directed with purpose.
SHA3BOLA begins.

- DIRECTED BY &
- PRODUCTION
- PRODUCER & ALI EL SAYED
- CINEMATOGRAPHER
- EDITOR
- COLORING
- FOCUS PULLER YOUSSEF MOHAMED
- STYLIST , &
- STYLING TEAM ,
- WARDROBE , , , .tiff, .inc & .eg
- CAMERA CREW , YOUSSEF MARMOUSH & HISHAM
- ALBUM ARTWORK &
- ALBUM ARTWORK CONSULTANT &
- STUNTS , &
- SPECIAL THANKS TO , ALI EL SAYED, &

18/01/2026

“El Mahata El Ola.”
A first look into SHA3BOLA mixtape.
ex.20 sets the pace. set the world.
The full frame comes later…

New era. Same pressure.Flex’s new EP, SHA3BOLA, sharpens his voice, tightens his flow, and pushes Egyptian drill further...
17/01/2026

New era. Same pressure.
Flex’s new EP, SHA3BOLA, sharpens his voice, tightens his flow, and pushes Egyptian drill further without losing the bite that made him a name.

For near a decade, Droogs been running this creative wave in Egypt. We built many of today’s artists from the ground up, chased shots nobody else would risk, and set the standard that the whole scene tries, and fails, to catch.

We brought Flex’s vision to life, elevated it beyond imitation, while the pretenders and biters quietly add Droogs to their mood boards, hoping to borrow what they can’t create.

.WRLDPhotography
15/12/2025

.WRLD

Photography

Toronto vibes, no set up. Just Malek’s crib which turned into the scene. at home, behind the lens, nothing forced, not...
23/09/2025

Toronto vibes, no set up. Just Malek’s crib which turned into the scene. at home, behind the lens, nothing forced, nothing dressed up. No rented studio or clean backdrop.
Just a backyard, living room, and that raw energy you can’t stage.
Malek’s not just posted up, he’s running now, discovering young talents and pushing culture out of Toronto, but keeping it grounded enough to turn a casual night into a whole story.

opens with precision boxy fit shirt cut with a Japanese edge. The front doesn’t sit straight. It slices diagonal, clean...
14/09/2025

opens with precision boxy fit shirt cut with a Japanese edge. The front doesn’t sit straight. It slices diagonal, clean and off center. Double sleeves stacked on each other, not just for function but for attitude. Then come the wide leg jorts. Not your average denim. These drop heavy, pleats pressed sharp down the front, holding shape. High rise waist locking it in, button fly stacked tight, the kind of details you only catch when you look twice. Denim that feels raw, durable, built to take hits and still hold form.
With DROOGS producing, the whole shoot moves like a scene out of another world. Calm on the surface, sharp underneath. A whisper by the river that carries weight. Minimal words, maximum presence.

Creative & Styling .g
Photography
Models

Human Artifact is more than clothing. It’s ’s vision disguised as fabric. A collection of artifacts built for people who...
13/09/2025

Human Artifact is more than clothing. It’s ’s vision disguised as fabric. A collection of artifacts built for people who don’t ask permission to stand out.

Creative Direction
Photography
Models idk,

Human Artifact feels like a time capsule cracked open. A concept born from the mind of . Every piece is a fragment. Bold...
12/09/2025

Human Artifact feels like a time capsule cracked open. A concept born from the mind of . Every piece is a fragment. Bold prints, twisted details, accessories that look stolen from another dimension. All stitched together into something that refuses to play safe.

When DROOGS shot it, we didn’t treat it like a fashion shoot. We treated it like evidence. Proof of a subculture caught in motion. The clothes weren’t just on bodies. They were carrying stories and the kind of energy you can’t fake.

Creative Direction
Photography

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