Think Marketing Magazine

20/07/2025

5 key lessons from Coldplay’s cam moment—because how you lead shapes how your brand survives the spotlight.

18/07/2025

Meta is expanding its AI playground with the acquisition of Play AI. What many don’t realize is that an Egyptian-led team is behind it all. Founded by Mahmoud Felfel and Hammad Syed, Play AI has been creating ultra-realistic voices that blur the line between human and machine. This includes the now-famous Arabic voice “Nancy.” Now part of Meta, their work will help shape the future of AI characters, wearables, and immersive audio experiences that sound almost too real. This is a proof that world-class innovation doesn’t need a Silicon Valley zip code. It just needs vision.

18/07/2025

In its first mega campaign, V7 leaned into the mood of summer—familiar faces, catchy music, and a clear presence.

18/07/2025

And now we know, Samsung, in collaboration with Wegz KR and Omar Marmoush, shows what Awesome Intelligence really looks like in action.

17/07/2025

From “Alo” in 1999 to “Khatafoony” in 2025… Orange didn’t just bring back Amr Diab—they revived emotional equity, blended with market leadership.

17/07/2025

The surprises aren’t over yet! ADIB is waiting for you every Friday and Saturday. If you’re an ADIB Egypt customer, you’re in for something special at the Happy Hour!
Summer with ADIB Egypt is always on another level.

16/07/2025

Every brand has a face. But does yours have a superhero's soul?

15/07/2025

The logo concept reflects the city’s ambition through radiant beams extending from the lighthouse, symbolizing its role as a beacon of development.

Each ray represents a pathway of growth, capturing Ras El Hekma’s bold vision to become a vibrant hub for tourism and economic opportunity.

15/07/2025

Keep it short. Keep it catchy. But will your marketing lose something along the way?

In this era of technological advancements, we’re encountering the fact that marketing terminologies are becoming somehow simpler or simplified by marketers. Is there a reason behind it? Has it always been that way? And why now? Three questions that this guide aims to answer. Gone are the days of p...

14/07/2025

Who says marketing has to play it safe? Avant-garde campaigns stir curiosity, spark emotion, and flip the script entirely.

The word avant-garde is always related to art, music, or maybe even architecture. However, when it comes to marketing, avant-garde takes a whole new direction. Yes, it is experimental; no, it is not for everyone. This is one marketing approach that you will find yourself indulging in if you’re an ...

14/07/2025

Most marketers confuse strategy with tactics and call it a plan. Here’s how to finally tell them apart. Ready to play?

Today’s world of marketing is one that is ruled by either trends and professionalism or pure chaos. That is why there is a certain power that is quiet yet needed in knowing the difference between a strategy, a tactic, and a plan. I know that it may seem like we’re talking about the same thing......

10/07/2025

Case Study Alert: How CIB turned nostalgic music into modern banking success! 28M+ views (so far) across platforms prove that authentic cultural connection drives real engagement.

| CIB Egypt |

As CIB celebrates its remarkable 50-year anniversary milestone, the bank continues to demonstrate its commitment to innovation and customer-centric solutions. This golden anniversary campaign represents CIB's evolution from a traditional banking institution to a forward-thinking financial partner th...