Think Marketing Magazine

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Knowledge hub specialized in insights and digital analytics developed for marketing and communications experts.

Instead of another SUV conquering the road with features and specs highlighted, Kia made the competition look like toys....
06/08/2026

Instead of another SUV conquering the road with features and specs highlighted, Kia made the competition look like toys. One clever metaphor, one unforgettable message.

05/08/2026

Spider-Man has owned New York’s skyline for decades. This time, he took over Giza’s.

For the Egyptian release of Spider-Man: Brand New Day, hundreds of drones brought one of the world’s most iconic superheroes to one of its greatest wonders.

Mo Salah is capable of turning every match into a worldwide headline.
05/08/2026

Mo Salah is capable of turning every match into a worldwide headline.

In marketing, the moment you stop learning is the moment you start falling behind.What was the last marketing course you...
04/08/2026

In marketing, the moment you stop learning is the moment you start falling behind.

What was the last marketing course you took?

No luxury sold, no community promised. Just a direct message and a selling philosophy behind it. Would you buy from a de...
03/08/2026

No luxury sold, no community promised. Just a direct message and a selling philosophy behind it.

Would you buy from a developer this honest, or does “we build to sell” scare you off?

People don't always buy the best product.They buy the product they believe is the best.That's why some of the smartest c...
03/08/2026

People don't always buy the best product.
They buy the product they believe is the best.

That's why some of the smartest campaigns in marketing history didn't launch a new product; they challenged an old perception.

After the 3 AM earthquake, Google didn’t just trend because of the alert; it became one of the internet's biggest talkin...
03/08/2026

After the 3 AM earthquake, Google didn’t just trend because of the alert; it became one of the internet's biggest talking points.
Social media quickly filled with jokes about switching from iPhones to Android after thousands of Android users received Google's earthquake warning before the shaking. Whether people were serious or not, one thing became clear: Google earned something brands spend millions trying to buy. Trust.

Android Earthquake Alerts has been around for years, using millions of Android phones to detect the first seismic waves and warn nearby users before stronger shaking arrives.

Today's conversations in Egypt, and the recent success of the same system that alerted 11.4 million people in Venezuela, prove something marketers already know:
A powerful PR campaign is not created by ads. It's created when a product delivers exactly when people need it most. That's when users become your biggest advertisers.

A lot of sponsorship strategies tend to chase a handful of big brands. This is when Deportivo Municipal flipped the whol...
03/08/2026

A lot of sponsorship strategies tend to chase a handful of big brands. This is when Deportivo Municipal flipped the whole script.

The team was facing a serious financial struggle and for that reason, the Peruvian club invited 1,000 businesses to become micro-sponsors. This was executed through purchasing a small space on the team's jersey. The club's strategy was not to use major brands but to create a call to built a community of supporters who each contributed to the club's future.

But the idea didn't stop at fundraising. Every sponsor gained royalty-free access to the club's players for their own marketing. This helped them in turning a simple sponsorship into a partnership with real added value.

This whole idea is a reminder that the best marketing is about creating an idea that gives hundreds of people a reason to join in.

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