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Knowledge hub specialized in insights and digital analytics developed for marketing and communications experts.

Media planning is becoming less about choosing every move and more about deciding what the system should optimize for. I...
08/10/2026

Media planning is becoming less about choosing every move and more about deciding what the system should optimize for.

Is that a loss of control or a better use of it?

Virality is easy to copy. But how about the psychology behind it? Because behind every share, comment, and trending mome...
07/10/2026

Virality is easy to copy. But how about the psychology behind it?

Because behind every share, comment, and trending moment is a human motivation: to laugh, relate, express, belong, or be seen, and the brands that win won’t simply recreate what went viral.

So, the next time something goes viral, are you looking at the content or the psychology behind it?

Read more at: https://thinkmarketingmagazine.com/brands-new-dilemma-the-virality-or-the-psychology-behind-it/

With the Egyptian Drug Authority publicly flagging non-compliant medical ads, transparency is becoming an important part...
07/10/2026

With the Egyptian Drug Authority publicly flagging non-compliant medical ads, transparency is becoming an important part of the creator conversation.

For creators, this puts a bigger spotlight on health and beauty content that can look like a personal recommendation but has a much deeper impact.

So, should transparency become just as important as authenticity in content creation?

What makes October 6 interesting isn’t just the history; it is how we celebrate it every year.Today, we’re looking at Oc...
06/10/2026

What makes October 6 interesting isn’t just the history; it is how we celebrate it every year.

Today, we’re looking at October 6 through a different lens: how Egyptians celebrate, create, remember, and keep a historic moment relevant.

Because if there’s one thing we know about Egyptians, it’s that we’ll always find a way to tell a story worth remembering.

Video credits: .digital .studio on Instagram

In 2022, Etisalat transformed into e&, positioning itself as a global technology company and going beyond traditional te...
06/10/2026

In 2022, Etisalat transformed into e&, positioning itself as a global technology company and going beyond traditional telecommunications.

Now, four years later and on its 50th anniversary, the brand is returning to its original name: Etisalat, with a new logo and visual identity. Is bringing back Etisalat a return to the roots or the start of a whole new era?

Years pass, generations change, but some stories remain. This story of dedication, ambition, and pride will live on fore...
06/10/2026

Years pass, generations change, but some stories remain. This story of dedication, ambition, and pride will live on forever.

Happy 6th of October from Think Marketing Magazine.

When disagreements are handled respectfully, differences of opinion can challenge people to think differently, question ...
05/10/2026

When disagreements are handled respectfully, differences of opinion can challenge people to think differently, question assumptions, and explore ideas they may not have considered before. In fact, a little disagreement can sometimes be exactly what a team needs to turn an ordinary idea into a creative one.

Read the Full Article Here: https://thinkmarketingmagazine.com/how-workplace-disagreements-can-unlock-innovation/

When budgets get tighter, creativity becomes harder to defend.Performance gives you numbers you can point to. A strong c...
04/10/2026

When budgets get tighter, creativity becomes harder to defend.

Performance gives you numbers you can point to. A strong creative idea often asks you to believe in value that may take longer to show up.

But choosing only what is easiest to measure can come with a cost too.
So maybe the real question isn’t whether creativity delivers ROI. It’s knowing when to capture the demand that already exists and when to invest in creating more of it.

Success does not happen by accident or overnight.
03/10/2026

Success does not happen by accident or overnight.

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