11/09/2018
We provide both social media monitoring and listening they are both unique methods to view, measure and analyze your audience. Here’s how we break down the difference between monitoring and listening:
Social media monitoring is the process of collecting social messages into a single stream and to take a specific action in response to each message (via a like, comment or tasked message).
Social media listening queries large volumes of social messages from specific keywords or topics that then requires your brand to reflect and draw analysis from these actions (via sentiment analysis or topic affinity).