http://abishlawy.myportfolio.com/

Jump Agency, Cairo (2025)

16/07/2025

KASB - كَسْب
Visual identity

#عمارالبشلاوي

19/05/2025

Understanding the Difference Between RGB and CMYK: A Must-Know for Every Graphic Designer

RGB stands for Red, Green, and Blue, the primary colors of light. This model is additive, meaning colors are created by combining light in different intensities. When red, green, and blue lights are combined at full intensity, they create white light. RGB is used primarily in digital displays—your phone, computer monitor, television, and other screens all use the RGB model. Because it relies on light, RGB offers a broader and more vibrant color range. This is why images viewed on screen often appear more vivid than they do once printed.

On the other hand, CMYK stands for Cyan, Magenta, Yellow, and Key (Black). This is a subtractive color model used in print media. Subtractive means that it starts with a white surface (like paper), and colors are created by subtracting brightness using ink. As inks are layered, they absorb (subtract) certain wavelengths of light and reflect others to produce the desired color. For example, combining cyan and yellow yields green, magenta and yellow create red, and so on. The black (key) ink is added to enhance depth and contrast. Because CMYK works by absorbing light rather than emitting it, the color range is more limited compared to RGB. This is why some colors, especially very bright or neon tones, don’t translate well from screen to print.

One of the most common mistakes designers make is designing in RGB when the final output is intended for print. The result? The printed piece looks duller, muddier, or noticeably different than the digital proof. That’s because some RGB colors cannot be replicated exactly with CMYK inks. For example, bright blues and greens in RGB may come out flat or muted in CMYK. To avoid this, designers working on printed materials—flyers, posters, brochures, business cards, etc.—should always set their design software to CMYK mode from the beginning.

Conversely, if you're designing for screens—social media graphics, websites, mobile apps, or anything viewed digitally—RGB is the appropriate choice. It allows for the full spectrum of vibrant colors and smooth gradients that modern screens can render. Using CMYK in a digital project may limit the visual impact of your work because it simply doesn’t offer the same range.

Another important factor to consider is file export. When sending files for printing, professional printers often request files in CMYK format, usually as PDF, TIFF, or EPS. Some printers may convert RGB to CMYK themselves, but this can lead to unwanted color shifts.

In summary, RGB is for screens, CMYK is for print. Understanding this distinction not only improves the quality and professionalism of your work but also saves time and prevents headaches when it's time to publish or print your designs. Always plan with the final medium in mind—this foresight is what separates amateur designs from professional ones.

17/03/2025

BE3AH visual identity

06/02/2025

DHC Visual identity
#عمارالبشلاوي

25/08/2023

AMT
EXOTICS CARS

19/06/2022

Hi Apple,
The green iPhone 13 Pro Max is definitely spectacular, you can add a rose gold touch if you seek a second to none luxury.
Feel free to name it Ammar’s green or at least keep a part of cake for me 😅

Jump Agency

16/07/2025

19/05/2025

17/03/2025

06/02/2025

25/08/2023

19/06/2022

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