31/12/2025
I will go crazy, people from the Al-Bun shop
I'll tell you what happened to me..
I'm used to a Ben's shop.
And everytime I come out of it I'm sick of waiting..
Back at it again! ☕😅
Bout to ask for a son... And the guy behind the bar is smiling calmly
He takes the order, and starts grinding in front of me with ease as if the world stops.
And if someone enters in a hurry, tell him calmly:
"If the spirit of the coffee that we have had in a hurry. ”
Sometimes this attitude drives me crazy like a person in a hurry.....
But at the same time, it makes me feel that what he is doing is not just selling bin...
Surely this is the summary of his experiences.
This is also when it starts working
He brings you a chair in front of the bar, so you don't like standing ..
Even if his eye says that you are a smoker, a cigarette comes out of his Marlboro can
Personal experience of Ahmad Al Alawy
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Let's see what I researched and reviewed all the marketing theories I studied
I discovered that he does not do it out of time
We will sell it together one by one
First of all... Slowly grinding the bread ⏳
✋It takes a very long time to prepare the order, and every customer takes his right and increases in time.
👌Marketing interpretation:
Here the principle of (((Experiential Marketing))) applies;
👈It means that it makes the customer feel that the product was made specifically for him, which raises the sense of value in his brain.
In marketing books in its theory called (perceived quality), 🔵
This is a marketing concept that focuses on the customer's self-judgment of the service compared to competitors
And here we are
💚 The customer will connect the time spent in service to high quality.
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A second ... Rejecting the emergency service 🚶 ♂️and directing it to competitors
✋Anyone in a hurry to be transferred to another shop next to him, very calm.
👌Marketing interpretation:
Here at Retail Marketing Segmentation & Targeting;
👈 And he chose, sir, to serve a certain slice, and this is the category of ghouls who like good weather and do not care about time.
This is a practical application for the idea of positioning:
👈 He is raising the slogan "We are the son shop of moods... I don't belong to those who are in a hurry"
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The third ... Attitude of generosity and good atmosphere (chair, cigarette, simple talk) 😊
✋ Sits me down, shows me a cigarette, and shows me the steps of making coffee.
👌Marketing interpretation:
This is the building of Relationship Marketing; it focuses on a long-term relationship rather than selling and selling.
🔵 Piex is the concept of the customer Lifetime Value;
He will sacrifice part of his time and a quick sale to earn me as a customer that I will return for a lifetime.
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4th
✋A sellout loss to a potential competitor 😶
👈 You can lose many customers in a hurry, this is against the logic of marketing services that stresses speed and reduces waiting time.
👌In another school that says "Any missed sale opportunity = loss"
It was possible with a simple regulation of time or order system that would win both: the hastily and the temperament.
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The conclusion
Based on this experience, you can make use of it in your work and be subjected to your deep thinking
If you focus on quality and experience
👌You stay applying the luxury brand school and the distinctive experience,
Meaning: it is not important to serve all people, the important thing is to serve those who appreciate.
🟢 " Differentiation Strategy"؛
Set yourself apart by experience and quality of service, not by price or speed.
Mother if
You will respect the customer's time and never lose any opportunity to sell
👌This is how you will conduct the service marketing process Service Marketing; Focusing on speed, ease, and reducing friction between the customer and the service.
🔵 And the theory is called: Service Quality (SERVQUAL)
Those who measure customer satisfaction from the first entry to the exit; the waiting length here can be hit in the element of Responsiveness.
Big differences here, big opinions
Choosing the slice is more important than pleasing everyone
👌Segmentation & Targeting; “If you are for everyone, you are nobody. ”
🟢 STP (Segmentation – Targeting – Positioning)؛
The store chose to be centered as a "Mood Store", not a "Bin Fast Store".
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How do we benefit from every opinion in designing the marketing message within a marketing video?
When I design a marketing video for a store in this way, I can produce different messages based on these opinions:
From experience and quality point of view 👌
The Message:
“Here is a boy specifically for your mood... Your time with us is a time for peace of mind, not a fast path. ”
In the video:
(Slow-maps of grinding coal, steam, details, with slow music, and focus on the feel, not the price.) )
From the angle of choosing the target slice 👌
The Message:
🔵 "The art shop for the lover of details... Those who love feel every moment in the cup. ”
In the video:
(Direction of speech directly to a slice of her eyes: mood lovers, readers, who work in cafes... Etc. )
This way the marketing video is integrated:
✅ highlights the experience and atmosphere.
✅ Recognizes the problem of time and offers a solution.
✅ It clearly identifies the slide where the talk is directed.
#فيدزينا
