24/05/2024
Trust is the best currency
Currently in Colombia, cryptofinance is still largely unknown to ordinary citizens. Lack of information creates a strong barrier to entry, causing many people to miss out on the opportunities they could benefit from by being part of the decentralised economy.
In this context, Bancolombia had an idea: to create a platform that would become the reliable bridge between traditional finance and the world of digital assets for that large sector of the public that does not know about it. And that is how Wenia was born.
Wenia is an application that offers the possibility to buy, sell, receive, send and convert digital assets easily and securely. The highlight of its proposal is the introduction of COPW, a stable cryptocurrency backed 1:1 by the Colombian peso, providing stability and confidence to users in a market known for its volatility.
Such an innovative product needed to be presented to the audience in a friendly and approachable way, inviting everyone to trust and feel comfortable in a terrain yet to be explored. And with that in mind, we created the identity of Wenia.