22/01/2026
What helps to find clients?
At Barcelona, we did a small market research.
We spoke with 30 people from different industries (marketing, CG, video production, sales etc.)
We asked one simple question: What is most important when you look for clients?
Approximate answers:
30% said: portfolio, social media, clear profile
70% said: personal communication and trust
The main idea:
Portfolio is important, but people choose people
What do you think is more important:
portfolio or personal connection?