This Is Ibiza was born in late May 2011 due to the premiere of new Juanjo Martin's radio show on Ibiza Global Radio. The radio show stands out from Juanjo Martin's sets with a more "underground" sound which takes Juanjo to rank as one of the most listened Radio Shows in Ibiza. Moreover, the podcast of the radio show reaches several times number 1 in the iTunes Spain downloads ranking. It's no wonder that some international radio stations were interested in broadcasting Juanjo Martin's radio show, then today is broadcast on 7 radio stations around the world which adds up to 11 different countries, in South-America, Europe and Asia. After the success of the radio show, little by little ‘This Is Ibiza’ evolves and becomes a Brand, from which later the first This Is Ibiza party will be born, held in Ciudad Real (Spain), there was a full house for the party. From that moment, This Is Ibiza becomes a national phenomenon in Spain, which leads it to one of the most demanded parties nowadays and that soon it'll be a global phenomenon as in less than 4 months from its founding, This Is Ibiza has been at Miami Winter Music Conference, in Ibiza, Buenos Aires, London, Madrid, Barcelona, Seville (Spain), Toledo (Spain), reaching full house in each and every city and it’s expected to pass through Las Vegas, Dubai, Valencia and Ibiza, among other cities in the world. Artists who have been present in This Is Ibiza line-ups are Wally Lopez, Rebeka Brown, Marc Marzenit, Joseph Capriati, Lee Van Dowski, Oscar De Rivera, Reboot, Dani Casarano and David Herrero.