boomworks

16/05/2026

Something important was said at IBM's big tech conference this week - and it's worth every business owner paying attention.
IBM's CEO stood up and said: "The enterprises pulling ahead are not deploying more AI. They're redesigning how their business operates." - that's a significant distinction.

A lot of businesses right now have AI tools. Copilot, chatbots, a few automations. But they haven't changed how work actually gets done - who decides what, how information moves, what gets automated end-to-end.

IBM is calling the gap between these two approaches "the AI Divide." And they're predicting it will widen significantly over the next 12-18 months.

The good news? You don't need to be a large enterprise to get this right. Smaller, nimbler businesses can redesign their operations faster than most corporates can run a pilot programme.

But it does require thinking differently about AI. Not as a tool you add on. As an operating layer you build around.
If you've been wondering why your AI investments aren't delivering what you expected - this is usually why.

Happy to have a conversation with any business owner thinking through what this means for them.

05/05/2026

We see a lot of companies treat AI like a new hire. The smartest ones treat it like oxygen with a dash of Nitrous oxide.

There's a pattern we see again and again at boomworks when we sit down with leadership teams:
- Company A has "an AI project." A chatbot on the website, maybe a tool the marketing team uses on Fridays or perhaps used for email drafting. We call this "AI in a box".
- Company B has rebuilt how information is managed and decisions get made. How work flows. How they respond to customers. AI in this instance isn't just a project - it has become the company nervous system. We call this "AI in the box"

The gap between these two companies isn't budget. It's not talent. It's a question of where you let AI start.
- Company A asks: "Where can we bolt AI onto what we already do? I've heard everyone talking about it..."
- Company B asks: "If we were designing this from scratch with AI, what would it look like?"

The second question is harder because it challenges process, habit, org structure, and fear of change. But it's the only question that produces a durable competitive advantage.

At boomworks, our work begins and ends with AI - not because it's fashionable, but because every business outcome we care about (speed, margin, customer experience, scale) is now fundamentally shaped by how intelligently a business operates.

The question isn't whether AI belongs in your business. The question is whether you and your business is ready to be shaped by it.

What's the question your leadership team is currently asking about AI? I'd genuinely love to hear where organisations are right now. Drop it in the comments. 👇

04/05/2026

While the UK takes a bank holiday, my agents don't.

I'm not grinding. I'm directing. Three ideas going from "wouldn't it be cool if…" to actually built, while I sip coffee in the Spanish sun.

The future of work isn't less work. It's work that doesn't feel like it.

02/05/2026

28/09/2021

Our AESA certified drone pilots are ready for take off!🚁🤩

What do you think of these beautiful reveals that we have taken around the Costa Blanca?

Contact us today for more information about our services⬇️
🖥 www.boomworks.es
📩 [email protected]

24/09/2021

When it comes to marketing and promoting an area, content is the key thing to increasing the amount of attention, attraction and engagements that you receive 🔑

Showcase your business, area and brand in style using the latest technology and marketing ideas.

Contact us today for more information about our services⬇️
🖥 www.boomworks.es
📩 [email protected]

20/09/2021

A Matterport 3D Virtual Tour takes the traditional virtual tour to a whole new level offering a fully interactive, completely immersive 3D experience.

Showcase ANY interior space ONLINE to its greatest potential and increase sales, exposure and engagements!

Our virtual tours can be accessed simply by clicking onto a link either privately or for public use.

Take a look at just one of the many that we have done for our customers - https://my.matterport.com/show/?m=XUT7po4gror

Contact us today for more information⬇️
🖥 www.boomworks.es
📩 [email protected]

16/09/2021

Are you familiar with Las Colinas Golf & Country Club in the Costa Blanca being Europe's WINNER for the World Travel Awards 2020?

Take a look at the 3D virtual tour that we created for Somium Madroño Skyvillas 🎥

We have a strong relationship with Somium and they always find our 3D virtual tours helpful when showcasing their properties to other agents and customers.

Tour link - https://my.matterport.com/show/?m=XUT7po4gror

We are looking for construction and real estate companies that want to showcase their properties using 3D virtual tours.

Contact us today for more information⬇️
🖥 www.boomworks.es
📩 [email protected]

Matterport 3D Showcase.

03/09/2021

Here is just one of the 3D virtual tours that we have created for Somium. Walk around Tomillo 7 (signature villa) in Las Colinas, Costa Blanca from the comfort of your own home!

What is a better way of marketing a property online over using a 3D virtual tour?

Click the link to walk around - https://my.matterport.com/show/?m=xvoq7rK85gi

Contact us today for more information about our services⬇️
🖥 www.boomworks.es
📩 [email protected]