
23/07/2025
THE GREAT EUROPEAN MIGRATION SOUTH – NOT JUST TOURISTS, BUT LONG-STAYERS
Each autumn, millions of Europeans quietly leave their northern homelands and fly south – not for a one-week holiday, but for a new temporary way of life. These seasonal migrants spend the colder months in southern Europe, most commonly Spain. In 2024, Málaga Airport welcomed nearly
25 million passengers, an 11.5 % increase from the previous year.
A significant number of these do not return home immediately; they settle for weeks or months in towns like Fuengirola, Marbella or Nerja, forming a long-stay population estimated at 4 to 5 million people each winter. The group includes retirees from the Nordics, UK and Germany, remote workers, families pursuing a healthier lifestyle and freelancers seeking flexibility. Many come not just for the climate but for community, simplicity and a better life rhythm—seasonal living rather than fleeting vacation.
Increasingly, these long-stayers join local clubs and associations for societal integration. One of the most established is AHN – The Spanish Nordic Association, founded in Fuengirola in 1968 by
Swedish Prince Carl Bernadotte.
www.ahnforbundet.com
Operating today in six coastal cities with over 6,000 Nordic members, AHN provides a support network for living in Spain—from healthcare and legal guidance to social activities.
In 2024, AHN launched the AHN Help Service, offering free AI-powered assistance via ChatGPT in multiple Nordic languages. This service has already supported thousands of members with fast, personalized answers.
Long-stay residents are not a niche phenomenon. Close to 2 million annually come from Germany, with more than 2 million from the UK and Nordics combined. Many stay on the Costa del Sol, Costa Blanca or Canary Islands.
While governments still debate digital inclusion and migration policies, grassroots initiatives—local associations, AI tools and service-driven platforms—are already creating real-life solutions. This is not “spring break”; it is a quiet revolution in how Europeans live, and it’s only beginning.