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https://www.newcomhorizons.com/

NewCom Horizons, Calle Alfonso XII, 46, Madrid (2025)

26/03/2025

🌍 Are you tapping into the global power of social commerce?

With revenues from social media platforms set to reach nearly $700 billion in 2024 and exceed $1 trillion by 2028, the opportunity for brands to connect with consumers worldwide is undeniable. TikTok, Instagram Reels, and YouTube Shorts are at the forefront, blending content with shopping features to turn engagement into instant sales.

This explosive growth is driven by shoppable ads, short-form video content, and the use of first-party data and influencer marketing. Brands can now engage audiences in diverse regions, crafting personalized experiences that lead to measurable conversions.

In a world where social commerce is rapidly reshaping retail, having the right strategy is crucial.

Don’t let the social commerce wave pass you by. Capitalize on this global shift and drive results with innovative strategies.

19/03/2025

🚀 Streaming is redefining the future of TV advertising.
Now accounting for 30% of TV ad revenue, platforms like Netflix and Amazon Prime are revolutionizing ad delivery with AI-powered placements. But it’s not just about the big names—sports content is emerging as a major battleground for advertisers, with global audiences flocking to live streams.
This is where NewCom Horizons makes a difference. Through programmatic CTV buying and AI-driven ad optimization, brands can reach audiences exactly where they’re most engaged—across BVOD (Broadcaster Video on Demand) and AVOD (Ad-Supported Video on Demand). We help you optimize every touchpoint, ensuring your message is seen at the right time, in the right context.
🔑 The future of advertising is streaming—and it’s time for your brand to be at the forefront. Ready to connect with your audience in ways you never thought possible? Let’s talk about how NewCom Horizons can elevate your advertising strategy.

12/03/2025

🛍️ Retail media is rewriting the rules of digital advertising.

With a $154B global market growing at 14.8% annually, it’s not just a trend—it’s the new standard. Brands are shifting their focus to highly targeted, data-driven advertising that reaches consumers at the moment of purchase.
In the UK alone, retail media (excluding Amazon) will surpass £1B by 2025 and reach £7B by 2028 when including Amazon. The power lies in first-party data, which allows brands to optimize their messaging, maximize engagement, and track real purchase impact.

🔹 How can NewCom Horizons help?
Through New Connection, our programmatic solution, we enable brands to:
✨ Place precision-targeted ads within retailer ecosystems
📊 Leverage real-time shopper insights to optimize performance
💡 Track results with closed-loop attribution
Retail media is reshaping digital advertising strategies worldwide. Are you ready to take advantage of it? Let’s build your next high-impact campaign. 🚀

06/03/2025

OOH is leading the way!

In key global markets, out-of-home advertising now reaches 94% of adults weekly, surpassing TV. With a projected $41.82B in revenue by 2025, OOH is more powerful than ever—driven by DOOH, which is growing at 8.44% annually and set to reach $22B.

What’s fueling this transformation? Programmatic OOH, digital investment, and dynamic content strategies are turning traditional billboards into real-time, data-driven engagement platforms. Brands are leveraging targeted messaging, interactive formats, and cross-channel integration to connect with audiences in innovative ways.
At NewCom Horizons, we make global OOH campaigns smarter and more impactful. With strategic media planning, access to top-tier DOOH networks, and localized market expertise, we help brands maximize their visibility worldwide. Whether it’s programmatic placements, mobile extensions, or high-impact digital screens, we ensure your message reaches the right people at the right moment.

📢 The future of advertising is bold, digital, and everywhere. Let’s take your brand to the next level!

04/02/2025

Unlocking Global Success: The Power of Cultural Sensitivity in International Expansion

Thriving in global markets requires more than just a strong product or service—it demands a deep understanding of cultural dynamics. Businesses that prioritize cultural sensitivity can forge stronger connections, enhance engagement, and build lasting relationships across diverse regions.

Respecting local values, traditions, and behaviors fosters authenticity and trust, ensuring that organizations resonate with their audiences rather than alienating them. The more aligned a company is with the cultural landscape of a market, the greater its impact and long-term success.

By leveraging local insights, embracing diversity, and adapting strategies to different cultural contexts, businesses can navigate global expansion with confidence. In an increasingly interconnected world, cultural intelligence is not just an asset—it’s a necessity.

At NewCom Horizons, we help organizations develop strategies that bridge cultural gaps and drive international growth. Let’s work together to create meaningful, lasting global connections.

31/01/2025

The future of advertising is here—and it’s digital

With platforms like , , Alphabet, , and now capturing over half of global ad revenues, the industry is on track to exceed $1 trillion in sales. This shift highlights how essential digital media is for businesses aiming to connect with target audiences in a meaningful way.

As digital advertising continues to dominate, understanding how to leverage these platforms is more critical than ever. That’s where expert media strategy comes in. By crafting customized campaigns for the most impactful digital platforms, businesses can maximize ROI and achieve real results. Whether it's optimizing campaigns on Amazon, reaching audiences through Meta’s vast network, or tapping into the global reach of ByteDance, there’s a clear path to success.

The digital advertising landscape is evolving rapidly, and staying ahead requires a strategic approach. Our expertise ensures that brands stand out in this crowded space and get the most out of their advertising spend. With the industry’s growth set to reach unprecedented heights, now is the time to refine your strategy and unlock the full potential of digital media.

Ready to drive growth through intelligent digital advertising? Let’s make it happen.

29/01/2025

🌍 Why a Global Perspective is Key to Effective Advertising

In today’s interconnected world, a global perspective in advertising is more crucial than ever. For successful international campaigns, it’s essential to blend local insights with global strategies. This is where NewCom Horizons excels—by integrating deep knowledge of local markets with broad, strategic vision to create campaigns that truly resonate across borders.

Understanding cultural aspects, preferences, and consumer behaviors is essential. By tapping into these local insights, NewCom Horizons ensures that each campaign is tailored to the unique dynamics of its audience, fostering stronger engagement. These insights are seamlessly combined with global strategies that maintain brand consistency, delivering messages that are both culturally relevant and globally impactful.

As brands expand into new markets, it’s not just about translating messages—it’s about adapting them to speak directly to local needs and values. NewCom Horizons ensures that brands can navigate these challenges by offering a strategy that blends both global reach and local relevance.

With the right mix of global vision and local precision, brands can connect with audiences worldwide, driving growth and success in every market they enter.

23/01/2025

📢 The Importance of Authenticity in Advertising

In 2024, authenticity is no longer optional—it’s essential. Consumers today expect more from brands than just products or services. They seek purpose-driven campaigns that reflect genuine values, foster trust, and create meaningful connections. Authentic advertising isn’t just a trend; it’s a powerful way to drive engagement and build lasting relationships. 🌟

At NewCom Horizons, we specialize in designing global strategies that prioritize authenticity across diverse markets. With a deep understanding of cultural nuances and consumer expectations worldwide, we help brands craft campaigns that go beyond surface-level storytelling. From aligning your message with your mission to delivering content that resonates locally and internationally, we ensure your brand stands out on the world stage.

Embracing authenticity in advertising means creating transparent, purpose-driven campaigns that connect with audiences on a deeper, more human level. It’s how brands earn trust, build loyalty, and make a lasting impact in today’s crowded marketplace.

Ready to elevate your advertising strategy and make a global impact? Partner with NewCom Horizons to craft campaigns that drive results and create meaningful connections—anywhere in the world.

21/01/2025

Consumer search behavior is rapidly changing—how prepared is your business to keep up?

Younger generations are reshaping the way we search for information, moving away from traditional search engines like Google and opting for platforms such as TikTok and Amazon. These spaces are no longer just for entertainment or shopping; they’ve become key tools for discovering products, trends, and reviews. This shift challenges businesses to rethink their digital presence and strategies to remain competitive in a constantly evolving market.

At NewCom Horizons, we specialize in delivering worldwide solutions that meet the demands of today’s fast-changing consumer behavior. With our international expertise, we guide brands in designing innovative strategies for diverse markets. From creative Instagram campaigns and optimizing product visibility on Amazon to tailoring strategies for emerging platforms, our solutions empower businesses to thrive globally.

Our experience in managing campaigns across multiple regions ensures your brand stays relevant and competitive—no matter where your audience is. Staying ahead requires agility, foresight, and a partner that understands the nuances of a global market.

Let’s navigate this transformation together. Partner with NewCom Horizons to unlock new opportunities and ensure your business leads in the ever-evolving digital landscape.

24/12/2024

During this festive season, we would like to express our sincere gratitude to all our partners who have contributed to our global market expansion in 2024. Wishing you a Merry Christmas and a Happy New Year. We look forward to continuing our collaboration in 2025.

17/12/2024

✨ Celebrating the spirit of the season with the incredible NewCom Horizons team! 🎄

Our Christmas gathering isn’t just about festive cheer—it’s about taking a moment to appreciate what truly matters: teamwork, gratitude, and connection. This time of year reminds us of the values we live by, both in our work and beyond: collaboration, kindness, and the joy of shared achievements.

We’re grateful for the dedication and energy each member of our team brings every day, making NewCom Horizons a dynamic, creative, and inspiring place to grow together.

Here’s to celebrating successes, fostering connections, and building an even brighter future in the coming year!

Happy holidays from all of us to all of you. Let’s make 2024 even more remarkable! 🎉

18/10/2024

Expanding into new markets is essential for brand growth, but success often hinges on one key factor: cultural adaptation. Brands that understand and respect local cultures can forge deeper connections with their target audiences, driving greater engagement and loyalty. At NewCom Horizons, we specialize in helping brands seamlessly integrate into new environments by tailoring their communication strategies to align with local cultural nuances.

From legal compliance to brand consistency, our expertise ensures your brand remains relevant and resonates globally. The result? Culturally attuned campaigns that not only meet market-specific needs but also amplify your brand’s impact.

Let us help you navigate these complexities and ensure your brand thrives in any market. At NewCom Horizons, we bring you closer to your audience, wherever they are, and make it happen.

NewCom Horizons

26/03/2025

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12/03/2025

06/03/2025

04/02/2025

31/01/2025

29/01/2025

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24/12/2024

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