08/09/2026
Advertising has just entered a new conversation. ChatGPT Ads is coming to Spain, and with it comes a new frontier for brands: intent.
For years, the battle was over keywords about appearing when someone searched. Now, the challenge lies in understanding the context, anticipating needs, and staying relevant while a person is making a decision. Because it’s no longer just about what someone is searching for, it’s about why they’re searching for it.
Welcome to conversational advertising ⚡️