The Larkins - The Social Folk Lanzarote based Social Media Help

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The Larkins - The Social Folk Lanzarote based Social Media Help Social Media Manager, Copywriter & website designer based in Lanzarote. plus top tips and fun! Manage social media accounts for brands and blogs
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Social Media Manager, Copywriter and Virtual assistant working with clients from our home base in Lanzarote. If you'd like to talk to me about working together on any of the following please call +34 671 460 779 or hit the contact button.
1. Develop and maintain websites and blogs
3. Excel, Word and PowerPoint training
4. Online and offline promotion of the client’s business
5. Write and translate

CVs
6. Write, edit or proofread articles and press releases
7. Publish email newsletters
8. Complete market or internet research

You can also view my services, testimonials and contact details on my website - https://thelarkinssocial.com/

I’ve had a couple of contacts recently regarding work so I just wanted to remind everyone the business is closed for the...
14/03/2025

I’ve had a couple of contacts recently regarding work so I just wanted to remind everyone the business is closed for the time being as we take a break from social media to work on other projects.
Thanks.

27/12/2024

🎤 Well, that’s all, folks!

After 5 plus incredible years, It’s time for a change - The Larkins Social is clocking off for a brew and a biscuit (or two).

It’s been emotional for sure!—turning ideas into magic and navigating the never ending changes the platforms have thrown at us and the algorithms that made us all question our sanity.

Now, I’m heading back to my roots in science and a new project. 🌱

But it’s not goodbye forever! We could well be back…
In the meantime for you nosy folk here’s how you can see what we’re up to…�✨ Personal: on Instagram, Threads, or Blue-sky�✨ Travel tales: on TikTok, Threads, or Instagram�✨ Lanzarote vibes: on Instagram and Facebook

Oh, and I’ve got a little leaving present for you all—a special giveaway to help you keep smashing your socials in my absence. I’m giving you a selection of CTA’s to help you get the reaction you want. Words that will trigger reactions and ways to test your posts! Just drop me a message and I’ll send it over.
Thanks for everything—you’ve been fabulous. Love ya loads! ❤️

THIS IS FAKE PEOPLE! It’s almost 2025, can we all stop falling for the bu****it! Stop losing you mind to share in second...
25/12/2024

THIS IS FAKE PEOPLE!

It’s almost 2025, can we all stop falling for the bu****it! Stop losing you mind to share in seconds without checking anything! This account has 314 followers - does that sound right for a company like Hiperdino? Obviously not! 🙄🙄🙄

If you’re gonna share anything make it this to stop others falling for the scam.

Here endeth my Christmas Lecture…
Peace ✌🏼

Merry Christmas, Legends! 🎅We’ve sleighed* it this year together, and it’s all thanks to YOU. (*Steve wrote that joke 🙄)...
23/12/2024

Merry Christmas, Legends! 🎅

We’ve sleighed* it this year together, and it’s all thanks to YOU. (*Steve wrote that joke 🙄) Whether we’ve been brainstorming AKA having a good natter or navigating algorithm chaos, your trust has been the real gift. 🎁

So, here’s our festive message: eat too much, rock that paper crown like royalty, spend as much time as possible with the folk who bring you joy and don’t worry about engagement rates until January. 😉

Wishing you a Christmas filled with joy, laughter, and just the right amount of booze. Cheers to being awesome 🥂

Love,
Nance & Steve ### 🎄

People can't be arsed to read reems and reems of text. You need to get clever with your writing. Here's how:· Summarise ...
19/12/2024

People can't be arsed to read reems and reems of text.

You need to get clever with your writing.
Here's how:
· Summarise first if there's a lot you need to say
· Use images and add text to them
· Use headings to break up the text
· Don't write in long paragraphs. 3–5 sentences per paragraph.
· Break it up. Every 3–5 paragraphs you need a heading.
· Use lists - like this one.
· get to the point - no fluff
· Don't use more than one Call to action it just gets confusing and people won't do anything.
· Write what your audience wants and not what you want to write.

If you don't believe me - test it for yourself.

Create 2 posts on the same subject, one written like a story and one following these tips.
Check the insights and let me know which performs better.

Want more details on stuff like this and other stellar social media tips? - sign up for my newsletter today.

🚨 Could a TikTok Ban in the U.S. Affect Your Business? 🚨ByteDance might have to sell TikTok’s U.S. operations—or face a ...
16/12/2024

🚨 Could a TikTok Ban in the U.S. Affect Your Business? 🚨

ByteDance might have to sell TikTok’s U.S. operations—or face a ban. While this seems like a U.S. issue, the ripple effects will reach the UK & Europe as creators and businesses pivot to new platforms.

How to Prepare:
✨ Start using Reels & YouTube Shorts now—they’ll likely see a surge in users.
✨ Look at what other platforms, such as BlueSky are a good fit for your business.
✨ Save your TikTok content for use elsewhere, even in emails.
✨ Sharpen your Instagram strategy as competition increases and Reels take centre stage.

Don't forget to watch for trends spilling into LinkedIn and other platforms as short-form video dominates. Make sure you're ready and stay ahead of the pack!

Who's buying gifts from local businesses this year? 🙋We have many great local shops, artisan creators and markets around...
13/12/2024

Who's buying gifts from local businesses this year? 🙋

We have many great local shops, artisan creators and markets around the island and Christmas is a perfect time to support them.

Do you have a favourite? If so add them to the comments and help others find your top picks.

Oh and if anyone is thinking of getting me a gift I'm a size Lichen from 😉😅

2025 is right around the corner and it’s time you were planning for it for your business! Drop me a dm with your email a...
12/12/2024

2025 is right around the corner and it’s time you were planning for it for your business!

Drop me a dm with your email address and I’ll send a copy out to you.

Not only will you review how things have gone in 2024 and plan for 2025 but you’ll also get blank weekly and monthly planning sheets to help you stay on the right track all through the year 👍🏼

Bluesky, created by Twitter co-founder Jack Dorsey, is the decentralized social media app that's really gaining ground i...
04/12/2024

Bluesky, created by Twitter co-founder Jack Dorsey, is the decentralized social media app that's really gaining ground in 2024. Especially as more and more people get sick of the crap on Twitter (now X) and the stuff they're pushed on Instagram or Threads.

With customizable feeds, no "master algorithm," and a growing user base (20M+), it really is a fresh alternative to platforms like X and Threads.

✨ Key Features:

Tailored content feeds.
Direct messaging & video sharing.
Greater user control!
Want to see if it’s the next big thing? Explore the app and take control of your social experience! If you're all ready on there come and say hi 👋

Are Hashtags Dead on Instagram? 💀👻Not quite—but their role has changed and is changing! While hashtags can still help wi...
27/11/2024

Are Hashtags Dead on Instagram? 💀👻

Not quite—but their role has changed and is changing!
While hashtags can still help with discovery, they’re no longer the magic cure-all for reaching your audience. The algorithm is evolving, and so should you. your strategy and your approach to social media. 💡

Want to know what works better for 2025? 🔥
I have it all for you - Dive into my full guide and grab the secrets to getting your content seen! 🎯✨

https://thelarkinssocial.com/hashtags-are-dead-long-live/

When you open your phone to post on your business social media channels do you have a goal for that post? Or are you jus...
22/11/2024

When you open your phone to post on your business social media channels do you have a goal for that post? Or are you just rushing to throw something out there because you know you should?

If it's the latter then please god just stop!

You're wasting your time throwing random s**t out there with no clear goal. You need to start and be intentional. Once you begin this your life will be much easier and you'll get better results.

So here is what you are going to do - start at the end...
What do you want your followers to do when they see/read your post?

What is your call to action? Is it to like the post, share it or comment on it.

Do you want people to message you or come to your shop or restaurant?

Once you know what you want from your followers work backwards - say you want someone the share your post? Think about what would make them do that... here are some examples:

🍰 If you have an amazing new dessert you might share a picture of it with a caption describing it and the CTA - share this with someone who could polish it off!

😎 If you have availability at your holiday accommodation, share a picture of the pool with the CTA - pass this post on to someone who needs to be beside this pool...

👗 If you have a new range of clothes in stock, share the photos with the CTA - share this with your bestie who'd look amazing in this!

📝 You have a top tip based on your business - share it in images and the post with a CTA - make sure you send this advice to that friend who needs to hear it.

So what are you waiting for? Share this post with your business buddy who needs to hear these tips 😉😇👩🏼‍💻

Instagram seriously can't stop f**king about with the platform. And while some changes have been great I don't like this...
20/11/2024

Instagram seriously can't stop f**king about with the platform. And while some changes have been great I don't like this one.

From the 13th of December, you won't be able to follow hashtags and they also won't appear in your feed. This has been a really useful tool for location-based businesses, like the ones in Lanzarote to reach and engage with potential customers.

So what can you do instead?

It all comes down to making sure you prioritise SEO on your posts. If you're not sure how to do this book in with me for a power hour and let's get your writing for the algorithm

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Ey Up! Hello! Hola!

Hi! I’m Nancy, Nance to most - Social Media Manager, Website designer, Food Safety Specialist and Virtual assistant working with clients from my home base in Lanzarote

The list below looks long but as the quote in the header says sometimes a jack of all trades is better than a master of one - bet you didn’t know that was the full quote did you? I also be you’re off to google that now too! Where would we be without all those websites and Social Media platforms?

Oh I know! many of you will think they’re terrible but you’re reading this on one of the platforms and where do you turn if you want to buy anything... A search engine, probably Google then maybe a shopping site, booking platform or businesses website or social channel. So if you have a business or a brand you can’t live without all this no matter what you think! So peruse the list - anything catches your eye give me a shout 📣 Call +34 671 460 779 or hit the contact button.

How we can work together or I can help you!