29/07/2026
BTS of “GENTE DE SIEMPRE”
Tradition, authenticity and craftsmanship.
Through a series of intimate visual pieces, the campaign explored 4 timeless trades deeply connected to Mediterranean culture: cuisine with Arrels Restaurant , artisanal ceramics with La Navà | mediterranean ceramics since 1756 , winemaking with Pepe Mendoza Casa Agrícola and traditional baking with HORNO SAN BARTOLOMÉ .
A tribute to the people, places and crafts that endure through time, celebrating the beauty of honest work and the value of keeping traditions alive.
client: Don Algodon x La Navà | mediterranean ceramics since 1756 / Pepe Mendoza Casa Agrícola / Arrels Restaurant / HORNO SAN BARTOLOMÉ Jesús Machí Lorente
a production by kino studios.
Direction & Cinematography: Sergio Bartual
AD:
AC:
Edit & Color: Sergio Bartual
client: Don Algodon