Iklim Digitals

Iklim Digitals "It was founded by young digital professionals with innovative ideas. 'Work with us, and lead in the digital age.'"

Ramadan Mubarek for all muslim brothers and sisters. May Allah bless your Fasting! Amiiin
18/02/2026

Ramadan Mubarek for all muslim brothers and sisters. May Allah bless your Fasting! Amiiin

አንድ ድጅታል ማርኬቲንግ ላይ የሚሰራ ሰው ስብእናው(ባህሪው) ምን ይመስላል ብዬ ሳስብ ሁሉም ጋር የሚታዩ ባህሪዎች አነዚህ ናቸው1. በ Digital አለም ላይ ሁሌም ቀዳሚ እና Informat...
02/02/2026

አንድ ድጅታል ማርኬቲንግ ላይ የሚሰራ ሰው ስብእናው(ባህሪው) ምን ይመስላል ብዬ ሳስብ ሁሉም ጋር የሚታዩ ባህሪዎች አነዚህ ናቸው

1. በ Digital አለም ላይ ሁሌም ቀዳሚ እና Information እንዳያመልጠው ብዙ ጥረት ሲያደርግ እመለከታለው።

2. የ Marketing እውቀቱን ለማሳደግ ሁሌም ወይ Video ያያል ወይ መፅሃፍ ያነባል።

3. ሁሌም ሀሳቡ ምኞቱ በጣም Talented የሆኑ ሰራተኞችን ማግኘት ነው።

4. ጭንቀቱ ስለራሱ ሳይሆን መቼ ነው እኔ ለለማስበው ሀሳብ በቂ የ Production እቃ የማገኘው?

እስኪ እናንተ ሌላውን ጨምሩበት

ሁሌም ይገርመኛል!! አንዱ Marketingን ለየት የሚያደርገው ነገር ከመሬት ተነስቶ የሌለውን Demand(ፍላጎት) ን መፍጠሩ ነው። Have you ever encountered that while...
29/01/2026

ሁሌም ይገርመኛል!!

አንዱ Marketingን ለየት የሚያደርገው ነገር ከመሬት ተነስቶ የሌለውን Demand(ፍላጎት) ን መፍጠሩ ነው።

Have you ever encountered that while you didn't have any interest of buying, but you saw yourself bought something. Marketing can force you to buy without any plan to buy by creating or triggering your emmotion toward something. Specially if you get it cheap, Interesting or you want to test either it's trou or not. That's why i love to navigate in marketing. Leave your comment if you have encountered.

ሀገር በ Storytelling እራሷን ለአለም ብታስተዋውቅ በጣም ጠቃሚ መሆኑን ያውቃሉ? ምክኒያቱም It plays a big role. Countries use history, culture, succ...
28/01/2026

ሀገር በ Storytelling እራሷን ለአለም ብታስተዋውቅ በጣም ጠቃሚ መሆኑን ያውቃሉ? ምክኒያቱም It plays a big role. Countries use history, culture, success stories, and national values to create an emotional connection. This happens through slogans, national campaigns, documentaries, international media, and social platforms. When people repeatedly hear a consistent message, the country’s image becomes clearer and stronger. Then,, it starts to accept tourists, it gains foreign currency. This is How other countries gain their financial and military power over others.

ሀገር ለአለም ገበያ ማርኬት እንደሚደረግ ታውቃላችሁ?Marketing is not limited only on product or services that one company provides. Firstly...
21/01/2026

ሀገር ለአለም ገበያ ማርኬት እንደሚደረግ ታውቃላችሁ?
Marketing is not limited only on product or services that one company provides.

Firstly, It defines clear national identity.
Country answers--

What do we want the world to know us for?
Example
1. Japan:- Technology + Culture + Discipline.

2. Dubai(UAE):- Luxury, business, Innovation.

3. Rwanda:- Cleanliness, Safety, Transformation.

4. Ethiopia:- Origins of humanity, Coffee, Culture, Diplomacy.

A country markets itself to the world through nation branding that is a strategic way of shaping how people see, feel, and trust the country. Just like a company brands a product, a country brands its identity, value, and promise.

አስታየታችሁን እያየን እንቀጥላለን About country's Marketing.

ማታ የገጠመኝ How much we're price sensitive እንደሆንን ቁልጭ አድርጎ ያሳየኝ ጫወታ ላጫውታችሁ። Here we go:Last night, arround 1:30 LT my frien...
16/01/2026

ማታ የገጠመኝ How much we're price sensitive እንደሆንን ቁልጭ አድርጎ ያሳየኝ ጫወታ ላጫውታችሁ።

Here we go:
Last night, arround 1:30 LT my friend called me to invite me to a cafe next to his workplace that serves the food i like so much. And i rushed to go there. The cafe is new, they requested him to eat their food because he has to support them as newly oppened.

We ate the food and asked them to give us a bill. When the bill arrived, all three of us stared at it, because it was very expensive.

We had been using another cafeteria the same drink the same food, but the difference was arround 700 ETB. When i say this, i understand you may think because of location or quality or another thing. But the truth is not all of it. That cafeteria we were using defeated by all of the point according to our customer testing.

The friend who invited me paid, and we left without saying a word. This is the point I want to make: with the same emotion, we all thought, “This is unfair. I won’t come again.” My friend, who had invited me, said, “I ordered it for this morning. Now I’ll call them to cancel.” We laughed at him.

Me as a marketer i considered on my self how much my customer feel when i increase my price all of a sudden. Because, last night that cafe lost three guys at one time. In our counry it's normal to increase our price without considering customer satisfaction. Read about other countries.

ማንም ያልነገራችሁን የ Ethiotelecom ዋጋ ጭማሪ ሲያደርግ ህዝቡ ብዙም እንዳይሰማው የሚጠቀማቸውን Strategyዎች ላጫውታችሁ።Firstly they use perception manageme...
15/01/2026

ማንም ያልነገራችሁን የ Ethiotelecom ዋጋ ጭማሪ ሲያደርግ ህዝቡ ብዙም እንዳይሰማው የሚጠቀማቸውን Strategyዎች ላጫውታችሁ።
Firstly they use perception management, not hide price and increase all of a sudden.

1. They frame it as value improvement.
They don't say "we increased prices" , they say "improved quality and expand coverage."

2. They normalize it(make it feel unavoidable)

Presented it as industry wide, cost driven and infrastructure related.
When something is normal, people resist less.

3. They use gradual & public communication.

Publical Announcement before they lounch price increment, Clear dates of increment and No surprise billing.
People hate surprises more than increases.

4. They lean on brand trust.

People complain, but still they say" what choice do we have?". Because strong brand survive price increases.

In a business አንዳንዴ ትዕግስት ከአቅማችሁ በላይ ይሆናል። ግን ብዙ ነገር ስላለፈ አሁንም ያልፋል፣ Be patient, that makes you true leader.
14/01/2026

In a business አንዳንዴ ትዕግስት ከአቅማችሁ በላይ ይሆናል። ግን ብዙ ነገር ስላለፈ አሁንም ያልፋል፣ Be patient, that makes you true leader.

የንግድን እሴት ጠብቆ የሚራመድ Business የረጅም ጊዜ Brandን እና አስተማማኝ አመኔታን ገንብቶ የዛሬን ሳይሆን የወደፊት ጧሪ የሆነ Business ላይ እየሰራ ነው። ቃል አሳምሮ Ov...
12/01/2026

የንግድን እሴት ጠብቆ የሚራመድ Business የረጅም ጊዜ Brandን እና አስተማማኝ አመኔታን ገንብቶ የዛሬን ሳይሆን የወደፊት ጧሪ የሆነ Business ላይ እየሰራ ነው። ቃል አሳምሮ Over promise(Fake promise) ወይንም Fake የሆነ product የሚያቀርብ ከሆነ ይሄ Business ወይ የዛሬን ብር ሰብስቦ ሊጠፋ ነው ወይ ደግሞ Business ሙሉ ለሙሉ አለገባውም።

እንደ Ethiopia the organization we have as a role model(Specially for ambitious business owner like me) is Midrok investme...
10/01/2026

እንደ Ethiopia the organization we have as a role model(Specially for ambitious business owner like me) is Midrok investment group. They are dedicatedly acting as world class Organization. Do you agree?

በ Business አለም በጥብቅ ልንረዳ የሚገባ ነገር.... በ ጉዞህ ውስጥ ይከፋሃል ይጨንቅሃል የሚረዳህ ሰው አይኖርም በየቀኑ ተስፋ የሚያስቆርጡ ነገር የገጥምሃል። እሄ ሁሉ እያለ ግን ከመ...
09/01/2026

በ Business አለም በጥብቅ ልንረዳ የሚገባ ነገር....
በ ጉዞህ ውስጥ ይከፋሃል ይጨንቅሃል የሚረዳህ ሰው አይኖርም በየቀኑ ተስፋ የሚያስቆርጡ ነገር የገጥምሃል። እሄ ሁሉ እያለ ግን ከመጓዝ ትንሽ ወደኋላ ካፈገፈግን ህይዎት ትንሽ እንኳን ምህረት አታሳየንም ጥላን ታልፈናለች። ተሰብረሃል፡ ስብራቱ ተከስቷል ለራስክ ግን አትንገረው መውደቅ የጎበኝካልና። ምድር የጠንካሮች መሆኗን ተረድቶ በጥንካሬ መጓዝ ብቻ ነው የሚየዋጣው ጓዶች።

Most of business owners think ለማርኬቲንግ የሚወጣውን ገንዘብ as cost, but if you really notice it, it's big investment.
08/01/2026

Most of business owners think ለማርኬቲንግ የሚወጣውን ገንዘብ as cost, but if you really notice it, it's big investment.

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