Population Media Center Ethiopia

Population Media Center Ethiopia PMC-Ethiopia began working in Ethiopia in 2001. The annual population growth rate is 2.55 percent. PMC-Ethiopia began working in Ethiopia in 2000.

The annual population growth rate is 2.85 percent, which, left unchanged, would result in a doubling of the population in 25 years. Ethiopia has made significant strides in several development areas over the past decade. PMC-Ethiopia has been working there. According to the 2011 Demographic and Health Survey,
the contraceptive prevalence rate in Ethiopia has doubled in the past five years. A varie

ty of PMC programs have worked to help increase knowledge about family planning, contraception, HIV/AIDS, and some other issues, such as improving the use of the health extension worker program. PMC-Ethiopia has also won several recognitions, including the 2011 Global Media Award. The PMC-Ethiopia team is committed to making a difference.

Back Home: Voices Against Irregular MigrationIrregular migration often begins with hope, but for many women, it ends in ...
16/09/2025

Back Home: Voices Against Irregular Migration
Irregular migration often begins with hope, but for many women, it ends in heartbreak. From the voices of migrant women returnees, we hear not only about their journeys abroad, but also about the struggles of reintegration upon returning home.
Many left Ethiopia with dreams of a brighter future, misled by brokers, influenced by peers, or pressured by difficult circumstances. Crossing borders irregularly, they faced exploitation, abuse, and emotional trauma. Yet, coming back home was not always easier. Instead of support, many returnees encountered stigma, rejection, and isolation, leaving deep emotional scars.
To address these challenges, Population Media Center (PMC), with funding from UN Women, has launched a reintegration-focused project for migrant women and returnees.
📻 Through carefully researched interventions, PMC is implementing the project in Oromia, Amhara, Tigray, and Central Ethiopia, regions with some of the highest migration rates. Specific program sites include:
• Western & Eastern Hararghe (Oromia)
• Habru & Raya Kobo (Amhara)
• Raya Azebo (Tigray)
• Butajira (Central Ethiopia)
🎙️ This initiative has a powerful radio program, produced and broadcast in Amharic (ወደ ሀገር ቤት), Afan Oromo (Anaagaluu), and Tigrigna (ናብ ቤትና), all meaning “Back Home.” These programs raise awareness about the dangers of irregular migration, share the realities of returnees, and promote community support systems.
👥 To deepen impact, Radio Listener Groups (RLGs) have been formed across the project sites. These groups listen collectively, discuss the issues raised, and take responsibility to share the lessons with their wider communities, helping spread knowledge, empathy, and hope.
✨ Together, we are working to transform heartbreak into healing and reintegration.

PMC Takes Part in the First Annual National Reading Network ConferenceAdama, Ethiopia – Population Media Center (PMC) ac...
19/08/2025

PMC Takes Part in the First Annual National Reading Network Conference
Adama, Ethiopia – Population Media Center (PMC) actively participated in the First Annual Conference of the National Reading Network (NRN), held in Adama. The event brought together founding members and partners committed to advancing Ethiopia’s reading culture and literacy.
Founding Members Unite for Literacy
The conference was attended by founding members, including PMC, the Ministry of Education, World Vision, Ethiopian Archives and Library Services, Abrhot Library, Ethiopia Reads, Ethiopian Writers Association, Imagine 1 Day, Spotlight Educational Support Center PLC, Whiz Kids Workshop PLC, International Rescue Committee, Save the Children, along with other invited guests.
Research Insights and Key Discussions
Five national-level research projects on reading were presented and discussed. Presentations provided cross-regional insights on:
• Teaching and classroom practices
• Availability of learning materials and resource mobilization
• Students’ reading ability and teacher capacity
• Systemic and administrative challenges
• Community and extracurricular engagement
Researchers also highlighted key findings and recommendations for improving literacy across the country.
Recommendations for Action
The research recommended practical steps, including:
• Expanding access to learning materials
• Strengthening teacher capacity and support systems
• Increasing reading time and related activities
• Enhancing supervision and accountability
• Addressing pre-primary learning and language gaps
• Engaging parents and communities more effectively
• Establishing and ratifying a national reading framework and policy
Ministry of Education’s Commitment
The Ministry of Education, which leads the NRN, invited organizations that are not yet members to join the network and contribute technically, financially, and through in-kind support. The Ministry also pledged to present the first draft of a National Reading Framework by next year, with strong support from all founding members.
About the National Reading Network (NRN)
Established in September 2024, the NRN is a collaborative initiative designed to improve reading culture and literacy in Ethiopia. The network focuses on developing a national reading policy framework and ensuring its effective implementation. Facilitated by Ethiopia Reads and World Vision Ethiopia, the NRN creates space for stakeholders to:
• Develop literacy policies
• Host reading summits
• Build the capacity of librarians, teachers, and educators
PMC is proud to be a founding member of the National Reading Network, standing alongside key partners to transform reading and literacy in Ethiopia.

Population Media Center–EthiopiaBID AnnouncementRequest for Price Quotation – Production of Single Music Track on Women’...
15/08/2025

Population Media Center–Ethiopia

BID Announcement
Request for Price Quotation – Production of Single Music Track on Women’s and Girls’ Rights & Empowerment
Background

Population Media Center (PMC) is an international non-profit organization using entertainment-education, such as radio and television dramas, to inspire positive social change. Our programs promote women’s and girls’ rights, gender equality, and community well-being, reaching millions across Ethiopia. In partnership with DKT Ethiopia, PMC is implementing a multimedia Social and Behavior Change (SBC) initiative in five regions, Amhara, Sidama, Southwest Ethiopia, Central Ethiopia, and Southern Ethiopia, addressing critical issues affecting adolescents, youth, and women through engaging radio serial dramas. This drama contains a singer character that releases a single song on the women and girls right
Purpose

PMC invites qualified musicians to submit price quotations for producing original audio single music focused on women’s and girls’ rights and empowerment. The track will support advocacy and awareness campaigns, reflecting PMC’s mission to advance gender equality. Applicants should have proven experience creating music on these themes, supported by relevant past work.
Scope of Work
The selected musicians will:
• Write and develop a powerful and inspiring poem/lyrics centered on women’s and girls’ rights and empowerment.
• Compose the melody, arrange instrumentation, and produce the full musical track.
• Record the music with professional quality suitable for radio broadcast.
• Ensure the music is culturally relevant and resonates with Ethiopian audiences while conveying a universal empowerment message.
• Deliver the final mastered version ready audio track.

Musician’s Responsibilities
• Conduct initial concept discussion with PMC’s communications and program teams.
• Develop and submit draft lyrics for review and approval before production.
• Provide regular progress updates during the composition and production phases.
• Ensure the song complies with PMC’s editorial guidelines and messaging priorities.
• Deliver both raw and final mastered audio files in required formats.
• Adhere to agreed timelines and quality standards.
Bid Submission Requirements
Interested musicians should submit:
1. A detailed price quotation (cost breakdown) using the table below as guidance.
2. A brief profile highlighting relevant experience, especially previous works on women’s and girls’ rights and empowerment.
3. Links or files of sample songs previously produced on similar themes.
4. Proposed timeline for completing the assignment.

Price Quotation (Cost Breakdown) for Radio Single Music Production
Item Estimated Price Range Notes / Examples
1. Poem/Lyrics Writing Based on complexity and expertise
2. Musical Arrangement & Composition Based on full-service track Includes harmony, structure, and style development for the entire track.
3. Melody & Instrumentation Bundled or per instrument May include live or digital instruments; cost depends on session musicians’ rates or producer retainer.
4. Editing and Final Production Per project or daily studio rate Includes recording, mixing, mastering, and studio rental.
5. Female Singer Vocally famous, and appropriate
6. Miscellaneous (if needed) Variable May include copyright registration, rights clearance, and reproduction costs for radio use.

Submission Deadline: August 25, 2025 (Seven working Day)
Submission Email: [email protected]
Subject line for submission email:
BID –Single Music Production on Women’s and Girls’ Rights & Empowerment
Only shortlisted applicants will be contacted. PMC reserves the right to accept or reject any or all bids.

30/07/2025

🌿 Peace begins at home ......
In a time when ethnic and clan divisions too often fuel conflict, this inspiring family stands as a beacon of unity. The father comes from one ethnic group, the mother from another, yet they’ve built a peaceful, loving home where respect, understanding, and shared values thrive.
Their story reminds us that diversity is not a barrier, but a strength. Peaceful coexistence is possible, starting within our families and extending into our communities.
👏 Let’s celebrate and learn from families like this, who quietly but powerfully contribute to building a more peaceful Ethiopia.

Vacancy Announcement Job Title: Project Manager – Gender & Social DevelopmentFemale candidates are highly recommended to...
25/07/2025

Vacancy Announcement

Job Title: Project Manager – Gender & Social Development
Female candidates are highly recommended to apply
Location: Addis Ababa
Reports to: Country Director
Application Deadline: Seven days after posted on Facebook.
We are seeking a dynamic and experienced Project Manager to lead and oversee multiple initiatives focused on gender equality, sexual and reproductive health, women's and girls' rights, and social and behavior change (SBC). This role is pivotal in driving impactful programming, ensuring strategic alignment, and maintaining strong relationships with donors and partners.
🔹 Key Responsibilities
Provide strategic oversight and supervision of projects under the Project Manager’s mandate
Lead project development, implementation, and monitoring in alignment with organizational goals
Prepare and manage comprehensive budgetary and monitoring plans
Represent the organization in donor meetings, liaise with headquarters and country offices, and ensure timely reporting
Contribute to research, evaluation, and learning efforts across projects

🎓 Qualifications & Experience
Advanced degree in Social and Behavioral Sciences, Public Health, social work or related fields
Minimum of 8 years of progressive experience in project management, supervision, and implementation
Proven expertise in gender equality, women and girls’ rights, SBC/communication, research, and monitoring & evaluation
Experience working with donor agencies and international organizations is highly desirable


💼 Skills & Competencies
Strong proficiency in Microsoft Office, especially Excel
Excellent written and spoken English
Outstanding interpersonal and communication skills
Ability to work collaboratively in multicultural environments and manage multiple priorities effectively
Send your resumes and application to the following email address:

Rahel Bernardo (Office Manager)

Email: [email protected]

Population Media Center (PMC) is an international organization primarily engaged in the production and delivery of cultu...
15/07/2025

Population Media Center (PMC) is an international organization primarily engaged in the production and delivery of culturally resonant and transformative stories. Through an entertainment-education based multimedia approach, PMC empowers communities particularly women and girls, promotes global well-being and contributes to the development of just, equitable and inclusive societies.

To support its ongoing initiatives, PMC is looking for qualified professionals for the following short-term freelance and contractual positions:

🎬 Vacancy Announcement: – Short-Term Freelance & Contractual job Opportunities at Population Media Center (PMC)📢 Are you...
15/07/2025

🎬 Vacancy Announcement: – Short-Term Freelance & Contractual job Opportunities at Population Media Center (PMC)

📢 Are you passionate about storytelling, media production, and social impact? Here’s your chance to make a difference!

About PMC:

Population Media Center (PMC) is an international non-profit organization that uses entertainment-education strategies to promote health, human rights, and social change. Through powerful, culturally resonant stories, we work to uplift communities, especially women and girls, while advancing gender equality and sustainable development.
We’re hiring talented individuals for various short-term freelance/contract-based roles to support our multimedia projects. If you’re creative, skilled, and ready to make a positive impact, we encourage you to apply!

📌 Open Positions
1. Freelance Radio Program Producer (Afar & Somali Languages)
🎙️ Lead the development of radio programs addressing FGM, child marriage, SRH, and social cohesion.
✅ Required: Degree in Journalism, Sociology, or related field + 3 years of experience in radio production.
🙋‍♀️ Women are highly encouraged to apply!
2. Mini Drama Script Writer (Afar & Somali Languages)
✍️ Write engaging 7-minute radio dramas that promote positive behavior change.
✅ Required: Strong scriptwriting skills and experience in social issue-based storytelling.
3. Content Narrator (English, Afar & Somali)
🎧 Lend your voice to stories and documentaries that inspire change.
✅ Required: Excellent narration skills and fluency in the listed language(s).
4. Translator (Afar & Somali)
🌐 Translate program materials between English and Afar/Somali with cultural sensitivity.
✅ Required: Proven translation experience and local language expertise.
5. TV Spot Producer with Sign Language (Amharic & Afan Oromo)
🎥 Produce inclusive TV spots with sign language integration.
✅ Required: At least 3 years of experience in TV production and accessibility inclusion.
6. Freelance Radio Spot Producer (Amharic, Afan Oromo, Tigrigna)
📻 Produce impactful radio spots for diverse Ethiopian audiences.
✅ Required: Technical audio production skills and fluency in at least one of the listed languages.
7. Poster Graphic Designer (Amharic, Afan Oromo, Tigrigna)
🎨 Design visually compelling posters for PMC campaigns.
✅ Required: Strong graphic design portfolio and cultural awareness.
8. YouTube Thumbnail Illustrator (Amharic, Afan Oromo, Tigrigna)
🖼️ Create engaging thumbnails for YouTube radio program videos.
✅ Required: Proficiency in digital illustration tools and creative design skills.
9. TikTok Content Creator & Producer
📱 Manage and grow PMC’s TikTok presence through creative videos and live sessions.
✅ Required: At least 200K+ followers and video editing skills.
10. Digital Media (IVR) Message Developer
📞 Develop 1-minute IVR messages in Amharic and/or Afan Oromo for wide reach.
✅ Required: Experience in IVR content development or digital media messaging.
📄 How to Apply
📍Location: Addis Ababa (some roles may allow remote or field-based work)
🕒 Duration: Short-term freelance or contractual (depending on the role)
💰 Payment: Please include a detailed financial proposal per task/position.
📅 Deadline: Submit your application within 7 working days from the date of this announcement.
📧 To Apply:
Send your application to [email protected] with the following documents:
• Application letter (non-returnable)
• Updated CV and educational credentials
• Financial proposal (for freelance/contract roles)
📌 Please indicate the position you are applying for in the email subject line.
💡 PMC is an equal opportunity employer. We strongly encourage applications from women, persons with disabilities, and individuals from diverse backgrounds.
Only shortlisted candidates will be contacted.

🔗

15/07/2025

:


On , we reflect on the profound connection between population dynamics, sustainable development, and the human rights of women and girls.

📈 With approximately 127 people added to the global population every minute, the pressure on our planet intensifies, nearly 200,000 new lives each day bring urgency to rethink how we support communities and sustain growth.

From the climate crisis and resource scarcity to barriers in education and healthcare, population growth influences every corner of our shared future. Yet, solutions are within reach.

🌱 At the core of effective population strategies lies the empowerment of women and girls, through access to education, reproductive health services, and gender equality.
By investing in their potential, we unlock pathways to resilience, progress, and justice.

At , we believe that sustainable development starts with empowering individuals. When women are equipped with knowledge, resources, and agency, they drive progress, not only for themselves, but for the planet.

🔗 On this day and beyond, we reaffirm our commitment to a future that protects rights, ensures equity, and enables everyone to thrive.
Let’s reimagine a world where every woman and girl can shape her future, and in doing so, reshape ours.

🚩 Uniting for Change: Community-Led Campaign Sparks Hope in AfarFrom June 30 to July 5, Population Media Center (PMC), i...
07/07/2025

🚩 Uniting for Change: Community-Led Campaign Sparks Hope in Afar

From June 30 to July 5, Population Media Center (PMC), in close collaboration with Save the Children (STC), led an inspiring community-wide mass awareness campaign across three key intervention woredas in the Afar region, Aysaita, Hadellela, and Semurobi.

The campaign aimed to raise awareness about the serious risks of Female Ge***al Mutilation (FGM) and child marriage, while empowering communities with knowledge and encouraging collective action to abandon these harmful practices.

📍 June 30 – Aysaita
📍 July 3 – Hadellela
📍 July 4 – Semurobi

The events drew diverse community participation, from in-school and out-of-school youth, parents, women, and men to religious leaders, clan elders, and local government stakeholders, all actively engaged in learning, reflecting, and advocating for change.

🎤 Through poetry, drama, cultural music, and vibrant mobilization activities, young people took center stage, becoming the voice and energy behind the movement. Their passion and creativity helped spark powerful conversations and shift mindsets within their communities.

💡 The impact of effective coordination between PMC and STC field teams was evident throughout the campaign. Seamless planning, joint community engagement, and shared commitment amplified the campaign’s success and deepened its grassroots reach.

PMC extends its heartfelt appreciation to everyone who participated. especially the youth, cultural groups, community leaders, and government representatives who championed the key messages and energized their communities.

👉 Together, we are paving the way for safer, healthier, and more empowered futures for girls and young women in Afar.

04/07/2025

🎥 Hear it straight from the source!

This video features a powerful testimonial from a direct beneficiary of Population Media Center (PMC)'s transformative project. Listen as they share how the program has impacted their life, in their own words, unfiltered and heartfelt.
🌍 Real stories. Real impact.

🔊 Turn up the volume and feel the change.

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Powering Up Community Health Champions Across Ethiopia!Over the past month, Population Media Center (PMC), in partnershi...
23/06/2025

Powering Up Community Health Champions Across Ethiopia!

Over the past month, Population Media Center (PMC), in partnership with UNFPA, has been on the move, training and empowering 80 frontline health professionals in four districts across three regions of Ethiopia through an intensive Social Behavior Change Communication Plus (SBCC+) training.

📍 Where did it happen?

Our tailored, on-the-ground training sessions took place in:

• Chefra Town, Zone Arat – Afar Region
• Yabelo Town, Borena Zone – Oromia Region
• Robe Town, near Liben Zone – Somali Region
• Warder Town, Dolo Zone – Somali Region

👩🏽‍⚕️👨🏽‍⚕️ A total of 80 health professionals, 43 women and 37 men, including health extension workers, community health workers, and peer educators, were equipped with practical, life-saving SBCC skills to better serve their communities.

🔍 What did they learn?

This SBCC+ training focused on building frontline capacity to integrate:
✅ Sexual and Reproductive Health (SRH)
✅ Maternal and Child Health (MCH)
✅ Prevention of Gender-Based Violence (GBV)
✅ Essential Nutrition Practices

🌟 Highlights from the training:

• Delivered in local languages (Afar, Afan Oromo, and Somali) to ensure relevance and accessibility
• Featured real-life scenarios, group discussions, and peer learning
• Helped participants design Kebele-level SBCC action plans tailored to their communities
• Pre- and post-training evaluations showed clear improvements in knowledge, confidence, and readiness to act

📆 Most recently, from June 17–19, 2025, the final training session was wrapped up in Warder, Somali Region, with 19 health extension workers (6 women and 13 men) completing the program.

🙌🏽 We extend our deepest gratitude to UNFPA for their financial and technical support, and a big thank you to regional, zonal, and district health offices for their collaboration.

With shared effort and continued investment, these trained frontline champions are now better prepared to drive meaningful change at the community level, promoting healthier lives and stronger societies across Ethiopia.

PMC + UNFPA Ethiopia: Driving Change, Empowering Futures! We’re proud to share that Population Media Center (PMC) has be...
19/06/2025

PMC + UNFPA Ethiopia: Driving Change, Empowering Futures!
We’re proud to share that Population Media Center (PMC) has been selected as a key implementing partner for UNFPA Ethiopia’s 10th Country Program (2025–2030) marking another milestone in our dynamic partnership for meaningful change!
Over the past five years, PMC and UNFPA have worked hand in hand to tackle critical social and health challenges across Ethiopia, including:
✅ Ending harmful practices such as FGM and child marriage
✅ Preventing gender-based violence (GBV)
✅ Advancing sexual and reproductive health (SRH) and family planning
✅ Strengthening social cohesion and promoting sustainable development
This week, we joined fellow implementing partners at a strategic orientation session organized by UNFPA Ethiopia. The gathering focused on aligning efforts for the 10th Country Program and reaffirming our collective commitment to UNFPA’s 3+1 Transformative Results:
🔹 Zero preventable maternal deaths
🔹 Zero unmet need for family planning
🔹 Zero gender-based violence and harmful practices
🔹 Reduced new HIV infections
Together, we are building on the achievements of the Ninth Country Program to scale impact, uplift communities, and pave the way for a healthier, more equitable Ethiopia.
💪 The journey continues, and we’re just getting started.

Address

Jomo Keneyatta Street
Addis Ababa

Opening Hours

Monday 08:00 - 17:00
Tuesday 08:00 - 17:00
Wednesday 08:00 - 17:00
Thursday 08:00 - 17:00
Friday 08:00 - 17:00
Saturday 08:00 - 17:00

Telephone

+251115520990

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