Population Media Center Ethiopia

Population Media Center Ethiopia PMC-Ethiopia began working in Ethiopia in 2000. Ethiopia has made significant strides in several development areas over the past decade.

Population Media Center (PMC) is an INOG using research-based multimedia and entertainment-education to foster healthier, more prosperous communities across Ethiopia. The annual population growth rate is 2.85 percent, which, left unchanged, would result in a doubling of the population in 25 years. PMC-Ethiopia has been working there. According to the 2011 Demographic and Health Survey,
the contraceptive prevalence rate in Ethiopia has doubled in the past five years. A variety of PMC programs have worked to help increase knowledge about family planning, contraception, HIV/AIDS, and some other issues, such as improving the use of the health extension worker program. PMC-Ethiopia has also won several recognitions, including the 2011 Global Media Award. The PMC-Ethiopia team is committed to making a difference.

📢 Together, We Can Build Communities Free from Violence and Harmful PracticesPopulation Media Center (PMC), in partnersh...
11/08/2026

📢 Together, We Can Build Communities Free from Violence and Harmful Practices
Population Media Center (PMC), in partnership with the United Nations Population Fund (UNFPA), is working with government institutions to prevent gender-based violence (GBV) and end female ge***al mutilation (FGM) and child marriage.
📍 The initiative is reaching communities across Ethiopia:
🔹 Sidama Region: Dale and Hula woredas
🔹 South Ethiopia Region: Dasenech and Arba Minch Zuria woreda
🔹 Oromia Region: Dedo and Shebe Sombo woredas in Jimma Zone
🔹 Amhara Region: Tehuledere woreda and Dessie City in South Wollo Zone
🔹 Tigray Region: Mekelle City and Ahferom woreda
From educational radio programs and community dialogues to large-scale mobilization campaigns, PMC is helping communities speak openly, challenge harmful practices, and take collective action to protect women and girls.
With financial support from UNFPA, PMC recently conducted community mobilization campaigns in Hula woreda and Dasenech woreda. The campaigns strengthened awareness and encouraged communities to play an active role in preventing GBV and ending FGM and child marriage.
📸 These photos capture the community mobilization campaign held in Dasenech, where community members came together to stand for the safety, dignity, rights, and well-being of women and girls.
Every conversation can inspire change. Every community can take action. Together, we can create a future where every woman and girl lives free from violence and harmful practice

Our Radio Listeners’ Group meets weekly to listen to the program, discuss key topics, and share valuable feedback with p...
05/08/2026

Our Radio Listeners’ Group meets weekly to listen to the program, discuss key topics, and share valuable feedback with producers and scriptwriters. Their insights help improve the quality, relevance, and impact of our radio talk shows.
📸Gabriel Abate
📍Jimma – Dedo Woreda

🌍 World Population Day 2026 | Addis AbabaOn July 28, Population Media Center–Ethiopia (PMC–Ethiopia) joined UNFPA Ethiop...
29/07/2026

🌍 World Population Day 2026 | Addis Ababa
On July 28, Population Media Center–Ethiopia (PMC–Ethiopia) joined UNFPA Ethiopia, the UNFPA Representation Office to the African Union and UNECA, and Ethiopia’s Ministry of Planning and Development to commemorate World Population Day 2026.
Held under the theme “Realizing the hopes and aspirations of young people, today and for the future,” the event featured the launch of Lives, Choices and Futures, UNFPA’s largest global survey on young people’s aspirations. The survey gathered insights from more than 108,000 young people across 73 countries, including Ethiopia.
The findings send a clear message: young people still aspire to build families, but financial insecurity, limited employment opportunities, and housing challenges often prevent them from realizing the futures they want.
As H.E. Dr. Fitsum Assefa, Minister of Planning and Development, emphasized, evidence and data must guide investments in human capital, skills development, and gender equality so that every young Ethiopian can thrive.
Through entertainment-education, PMC promotes voluntary family planning, sexual and reproductive health and rights, girls’ education, and gender equality, empowering young people to make informed choices about their health, relationships, and futures.
✅ Invest in youth employment and economic security
✅ Expand access to affordable housing and essential services
✅ Strengthen sexual and reproductive health information and services
✅ Advance gender equality and meaningful youth participation
✅ Ensure every young person has the freedom and agency to shape their future
When young people are informed, supported, and empowered, individuals, families, and communities thrive. 💚

At 21, Genet Alemu believed her only chance at a better future lay beyond Ethiopia's borders. Brokers promised safety in...
24/07/2026

At 21, Genet Alemu believed her only chance at a better future lay beyond Ethiopia's borders. Brokers promised safety in the Middle East; instead, she spent 11 months in a Sudanese prison. Today she leads a Radio Listener Group under the Back Home project, turning her story into a shield for other young women. 🎙

#ወደሀገርቤት #ናብቤትና

የሴት ልጅ ግርዛት (Female Ge***al Mutilation) እየቀነሰ መምጣቱን በሀገር አቀፍ ደረጃ የተደረገ ጥናት አመለከተ። በተፈለገው ልክ ድርጊቱን ለመከላከል ግን ገና ብዙ ሥራዎችን ...
22/07/2026

የሴት ልጅ ግርዛት (Female Ge***al Mutilation) እየቀነሰ መምጣቱን በሀገር አቀፍ ደረጃ የተደረገ ጥናት አመለከተ። በተፈለገው ልክ ድርጊቱን ለመከላከል ግን ገና ብዙ ሥራዎችን መሥራት እንደሚገባ ጥናቱ አመለከተል።
በቅርቡ የተለቀቀው የኢትዮጵያ የሕዝብና ጤና ጥናት (EDHS 2024/25) እውነተኛና በመረጃ የተደገፈ ለውጥ መኖሩን ያሳያል። በኢትዮጵያ ከ15–49 የዕድሜ ክልል ውስጥ ያሉ ሴቶች 58% የሴት ልጅ ግርዛት (FGM) ተፈጽሞባቸዋል ይላል። በአዲሱ ጥናት ግን ከ0–14 ዓመት ዕድሜ ያሉ ሴት ልጆች መካከል ይህ አሃዝ ወደ 12% ዝቅ ብሏል። ይህ በአገሮቱ በተሰሩ ሥራዎች ለውጥ ማሳየት መጀመሩን ጥናቱ ጠቅሶ፤ ለረጅም ጊዜ ሥር የሰደዱ ማኅበራዊ ልማዶችና ድርጊቶች ላይ በትብብር ቢሰራ የተሻለ ለውጡ ማምጣት እንደሚቻል ማስረጃው ይጠቅሳል።
የሴት ልጅ ግርዛት ለውጡ በሁሉም ክልሎች የሚለያይ መሆኑን የጠቀሰው መረጃው፣ በጋምቤላ ክልል 17%፣ በሶማሌ ክልል 94% መድረሱን ያሳያል። ይህም በአንዳንድ አካባቢዎች (ክልሎች) የተመዘገበው ለውጥ በሁሉ ቦታዎች በሁሉም ቦታ ለውጥ መጥቷል ማለት እንደማያስደፍር ያስቀምጣል። ነገር ግን በሁሉም ሥፍራዎች በትብብርና በቀጣይነት ቢሰራበት ችግሩን መፍታት እንደሚቻል ይገልጿል። የሴት ልጅ ግርዛትን ለማስቆም ሁሉንም ክልሎች፣ በየደረጃው ያለው ማኅበረሰብ በጋራ መሥራት እንደሚገባም መረጃው አትቷል።
ምንጭ: የኢትዮጵያ የሕዝብና ጤና ጥናት (EDHS 2024/25)፣ የኢትዮጵያ ስታቲስቲክስ አገልግሎት (Ethiopian Statistical Service) እና ICF።

14/07/2026

📢 የሥራ ማስታወቂያ | Freelance TikTok Content Creator & Producer

በፈጠራ ችሎታችሁ ማህበራዊ ለውጥ ማምጣት ትፈልጋላችሁ?
PMC Ethiopia አሳታፊ እና ተፅዕኖ ፈጣሪ የTikTok ይዘቶችን በመፍጠር የሚያግዝ Freelance TikTok Content Creator & Producer ይፈልጋል።
🎯 የምንሰራባቸው ጉዳዮች
✔ የሴቶች አቅም ማጎልበት
✔ ፆታዊ እኩልነት
✔ የሴት ልጅ ግርዛት (FGM)
✔ በፆታ መሰረት የሚፈጸም ጥቃት (GBV)
✔ የህጻናት ጋብቻ
✔ የወጣቶች ተሳትፎ
📌 መስፈርት
• ቢያንስ 200,000 የTikTok ተከታዮች
• የTikTok ይዘት ፈጠራ ልምድ
• ጠንካራ የቪዲዮ ፕሮዳክሽን እና ማረም ችሎታ
📧 ያመልክቱ፦ [email protected]
🗓 የመጨረሻ ቀን፦ ዳግም የወጣ ማስታውቂያ በመሆኑ፣ ይህ ማስታወቂያ ከተለቀቀበት ቀን ጀምሮ ለ7 የሥራ ቀናት ያክል ተራዘሟል።

💜 ሴት እጩዎች በተለይ እንዲያመለክቱ በጽኑ ይበረታታሉ።

13/07/2026

🎙 One Conversation Can Change a Girl's Future
Real change begins with a conversation. Across Ethiopia's Somali Region, weekly Radio Listener Groups are bringing families, religious leaders, women, men, and young people together — not just to listen, but to reflect and speak openly about issues that matter most.
What starts as a radio program grows into something bigger: conversations that challenge harmful norms, build understanding, and inspire communities to act together. Together, these communities are helping protect girls from female ge***al mutilation (FGM) and child, early, and forced marriage (CEFM) — creating space for every girl to grow up healthy, stay in school, and reach her full potential.
Our new short documentary shares the real voices and real stories behind this transformation. Watch, share, and join the movement to protect girls and build brighter futures. 📽

10/07/2026

We're hiring! 🎥✨
PMC Ethiopia is looking for a Freelance TikTok Content Creator & Producer in Addis Ababa — someone who lives for storytelling, social impact, and digital creativity.

✨ Shifting Norms, Saving Futures ✨In Ethiopia, harmful practices like female ge***al mutilation (FGM) and child marriage...
09/07/2026

✨ Shifting Norms, Saving Futures ✨
In Ethiopia, harmful practices like female ge***al mutilation (FGM) and child marriage continue to affect millions of girls. But change is possible.

A multimedia campaign combining radio dramas, talk shows, and community engagement has shown powerful results:
📢 93% of exposed communities are now aware of the dangers of FGM & child marriage.
💡 90% oppose FGM, and 83% oppose child marriage after hearing the campaign’s messages.
🌍 Stories spark dialogue, dialogue sparks change.

Ending these practices requires more than awareness—it needs community action, youth empowerment, and stronger enforcement. Together, we can create a future where every girl grows up free from harm. 💪💜

Read more about what we learned and what's next with the link below.
https://link.springer.com/article/10.1186/s12889-026-27841-z

🚨 We’re Hiring! 🚨PMC Ethiopia is looking for a Freelance TikTok Content Creator and Producer to join our team in Addis A...
06/07/2026

🚨 We’re Hiring! 🚨
PMC Ethiopia is looking for a Freelance TikTok Content Creator and Producer to join our team in Addis Ababa.

If you’re passionate about storytelling, social change, and digital creativity, this is your chance to make an impact.

📌 Requirements:
✔ Active TikTok account with 200K+ followers
✔ Strong video production & editing skills
✔ Experience in social impact content creation

📩 Apply within 7 days: [email protected]
Female candidates are strongly encouraged to apply.

For more details, visit our website: https://pmcethiopia.org/?p=9303

Address

Jomo Keneyatta Street
Addis Ababa

Opening Hours

Monday 08:00 - 17:00
Tuesday 08:00 - 17:00
Wednesday 08:00 - 17:00
Thursday 08:00 - 17:00
Friday 08:00 - 17:00
Saturday 08:00 - 17:00

Telephone

+251115520990

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