Population Media Center Ethiopia

07/07/2025

🚩 Uniting for Change: Community-Led Campaign Sparks Hope in Afar

From June 30 to July 5, Population Media Center (PMC), in close collaboration with Save the Children (STC), led an inspiring community-wide mass awareness campaign across three key intervention woredas in the Afar region, Aysaita, Hadellela, and Semurobi.

The campaign aimed to raise awareness about the serious risks of Female Ge***al Mutilation (FGM) and child marriage, while empowering communities with knowledge and encouraging collective action to abandon these harmful practices.

📍 June 30 – Aysaita
📍 July 3 – Hadellela
📍 July 4 – Semurobi

The events drew diverse community participation, from in-school and out-of-school youth, parents, women, and men to religious leaders, clan elders, and local government stakeholders, all actively engaged in learning, reflecting, and advocating for change.

🎤 Through poetry, drama, cultural music, and vibrant mobilization activities, young people took center stage, becoming the voice and energy behind the movement. Their passion and creativity helped spark powerful conversations and shift mindsets within their communities.

💡 The impact of effective coordination between PMC and STC field teams was evident throughout the campaign. Seamless planning, joint community engagement, and shared commitment amplified the campaign’s success and deepened its grassroots reach.

PMC extends its heartfelt appreciation to everyone who participated. especially the youth, cultural groups, community leaders, and government representatives who championed the key messages and energized their communities.

👉 Together, we are paving the way for safer, healthier, and more empowered futures for girls and young women in Afar.

04/07/2025

🎥 Hear it straight from the source!

This video features a powerful testimonial from a direct beneficiary of Population Media Center (PMC)'s transformative project. Listen as they share how the program has impacted their life, in their own words, unfiltered and heartfelt.
🌍 Real stories. Real impact.

🔊 Turn up the volume and feel the change.

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23/06/2025

Powering Up Community Health Champions Across Ethiopia!

Over the past month, Population Media Center (PMC), in partnership with UNFPA, has been on the move, training and empowering 80 frontline health professionals in four districts across three regions of Ethiopia through an intensive Social Behavior Change Communication Plus (SBCC+) training.

📍 Where did it happen?

Our tailored, on-the-ground training sessions took place in:

• Chefra Town, Zone Arat – Afar Region
• Yabelo Town, Borena Zone – Oromia Region
• Robe Town, near Liben Zone – Somali Region
• Warder Town, Dolo Zone – Somali Region

👩🏽‍⚕️👨🏽‍⚕️ A total of 80 health professionals, 43 women and 37 men, including health extension workers, community health workers, and peer educators, were equipped with practical, life-saving SBCC skills to better serve their communities.

🔍 What did they learn?

This SBCC+ training focused on building frontline capacity to integrate:
✅ Sexual and Reproductive Health (SRH)
✅ Maternal and Child Health (MCH)
✅ Prevention of Gender-Based Violence (GBV)
✅ Essential Nutrition Practices

🌟 Highlights from the training:

• Delivered in local languages (Afar, Afan Oromo, and Somali) to ensure relevance and accessibility
• Featured real-life scenarios, group discussions, and peer learning
• Helped participants design Kebele-level SBCC action plans tailored to their communities
• Pre- and post-training evaluations showed clear improvements in knowledge, confidence, and readiness to act

📆 Most recently, from June 17–19, 2025, the final training session was wrapped up in Warder, Somali Region, with 19 health extension workers (6 women and 13 men) completing the program.

🙌🏽 We extend our deepest gratitude to UNFPA for their financial and technical support, and a big thank you to regional, zonal, and district health offices for their collaboration.

With shared effort and continued investment, these trained frontline champions are now better prepared to drive meaningful change at the community level, promoting healthier lives and stronger societies across Ethiopia.

19/06/2025

PMC + UNFPA Ethiopia: Driving Change, Empowering Futures!
We’re proud to share that Population Media Center (PMC) has been selected as a key implementing partner for UNFPA Ethiopia’s 10th Country Program (2025–2030) marking another milestone in our dynamic partnership for meaningful change!
Over the past five years, PMC and UNFPA have worked hand in hand to tackle critical social and health challenges across Ethiopia, including:
✅ Ending harmful practices such as FGM and child marriage
✅ Preventing gender-based violence (GBV)
✅ Advancing sexual and reproductive health (SRH) and family planning
✅ Strengthening social cohesion and promoting sustainable development
This week, we joined fellow implementing partners at a strategic orientation session organized by UNFPA Ethiopia. The gathering focused on aligning efforts for the 10th Country Program and reaffirming our collective commitment to UNFPA’s 3+1 Transformative Results:
🔹 Zero preventable maternal deaths
🔹 Zero unmet need for family planning
🔹 Zero gender-based violence and harmful practices
🔹 Reduced new HIV infections
Together, we are building on the achievements of the Ninth Country Program to scale impact, uplift communities, and pave the way for a healthier, more equitable Ethiopia.
💪 The journey continues, and we’re just getting started.

14/06/2025

Empowering Frontline Health Workers in Liben Zone Through SBCC-Plus Training
From June 11–13, 2025, Population Media Center (PMC), in collaboration with UNFPA, conducted a high-impact Social and Behavior Change Communication (SBCC-Plus) training for frontline health workers in Robe town, located near Liben Zone in the Somali region.
A total of 19 participants (11 male, 8 female), including 14 Health Extension Workers (HEWs) and 5 peer educators, attended the training. They came from Goro, Bekeksa, and Guradamole woredas of Liben Zone.
🎯 Key Focus Areas:
• Sexual and Reproductive Health (SRH)
• Gender-Based Violence (GBV)
• Maternal and Child Health (MCH)
• Nutrition
Delivered in Somali language, the training used interactive methods such as storytelling, role plays, group discussions, and real-life case studies, all tailored to the local context. Participants built practical skills to design and implement community-led, Kebele-level SBC action plans.
📈 Post-training assessments showed a significant increase in knowledge, confidence, and readiness to act!
✅ By the end of the training, participants were prepared to:
• Lead and implement Kebele-level SBC initiatives
• Mentor fellow health workers
• Collaborate with local influencers, public figures, clan leaders, religious leaders, and women’s groups, to drive behavior change
A heartfelt thank-you to all participants, facilitators, and partners who made this training a success. With continued collaboration, these frontline champions are now better equipped to tackle pressing health issues and foster healthier communities across Liben Zone.
📍Stay tuned! The final round of training for HEWs and peer educators will continue next week in Dollo Ado Zone of the Somali region.

07/06/2025

Powering Up Frontline Champions in Borena!
📍 Yabelo Town | June 4–6, 2025
Population Media Center (PMC), in partnership with UNFPA, delivered a powerful SBCC-Plus training in Yabelo, bringing together 22 passionate frontline workers (18 women and 4 men) from Dillo, Gomole, Guchi, Teltelle Woredas, and Yabelo itself!
💬 "This training is a game changer,” said Mr. Wario Dolo, SBC Coordinator in Borena Zone. “It’s not just about information; it’s about transforming harmful social norms and behaviors.”
🎯 What We Covered:
🔹 Sexual & Reproductive Health (SRH)
🔹 Gender-Based Violence (GBV)
🔹 Maternal & Child Health (MCH)
🔹 Nutrition
📚 Delivered in Afan Oromo, the training was filled with interactive group discussions, role plays, and real-life case studies, boosting practical skills and confidence to create powerful, community-led Social and Behavior Change (SBC) action plans at the Kebele level.
👥 Who Participated?
Dedicated Health Extension Workers, supervisors, and SBC/MCH coordinators, most of them women, ready to spark real change across Borena!
📈 The Impact?
Post-training evaluations showed significant knowledge improvement and a renewed drive to take action!
🛠️ Participants are now ready to:
✅ Roll out their SBC plans
✅ Mentor peers and fellow health workers
✅ Collaborate with traditional leaders like Abbaa Gadaa, religious figures, and women development groups
🎙️ Opening Message Highlights – Mr. Wario Golo:
Mr. Wario emphasized that lasting health improvements require more than services—they demand behavioral change rooted in local realities. He urged participants to take on the responsibility of being agents of change, capable of challenging deep-rooted social norms and advancing SRH, GBV, MCH, and nutrition outcomes. He also extended heartfelt thanks to PMC and UNFPA for making this impactful training possible.
🎤 Closing Words – Mr. Jarso Sara (MCH Coordinator):
Mr. Jarso encouraged participants to turn knowledge into action, tailoring their SBC strategies to community needs. He introduced a monitoring system to track progress, provide timely support, and ensure accountability through regular supervision and performance reviews.
🤝 Moving Forward:
With ongoing support from Woreda and Zonal health structures, these frontline heroes are set to lead bold, community-driven solutions. But to keep the momentum going, we must ensure continued mentorship, resources, and strong local systems.
👏 A huge thank you to PMC and UNFPA for investing in local capacity and igniting the power of grassroots change!
This session will be continued next week in Liben and Dollo Ado Zones of Somali region.
💬 Drop to show your support for Borena’s frontline heroes!
📢 Share to celebrate the champions driving change in your community!

06/06/2025

በመላው ዓለም የምትገኙ የእስልምና እምነት ተከታዮች በሙሉ
ፖፑሌሽን ሚዲያ ሴንተር እንኳን ለ ለ1,446ኛው የኢድ አል አድሃ (አረፋ) በዓል በሠላም አደረሳችሁ እያለ በዓሉ ከቤተሰቦቻችሁ እና ከወዳጅ ዘመዶቻችሁ ጋር በሠላም፣ በፍቅርና በደስታ እንድታሳልፉ ልባዊ ምኞቱን ያቀርባል።

ፖፑሌሽን ሚዲያ ሴንተር
ግንቦት 29 ቀን 2017 ዓ.ም
✨ ኢድ ሙባረክ!

( #አረፋ) #የአረፋ #ቀን #ሰላምና #አንድነትና #ፍቅር
Muslimoota addunyaa maraaf,
Dhabbanni keenya Poopuleeshin Miidiyaa Seentar, baga ayyaana Iid al-Adha (Arafaa) 1,446ffaa nagaan isin ga’e jechaa, ayyaana kana maatii fi namoota jaallattan waliin nagaan, jaalalaan, gammachuudhaan akka dabarsitan gamanumaan isiniif hawwa.

Poopuleeshin Miidiyaa Seentar
Caamsaa 29, 2017 A.L.I
✨ Iid Mubaarak!
( )

30/05/2025

Kicking off SBCC Plus Training for Frontline Health Workers!
Population Media Center (PMC), in collaboration with UNFPA, has launched an exciting SBCC Plus training in Chifra Town, Afar Region!
The 3-day training (June 28–30) brought together 20 passionate frontline workers (11 women and 9 men) from Gollina, Awra, Yallo, and Teeru woredas.
This training is designed to empower Community Health Workers, Health Extension Workers, and peer educators with practical skills to integrate Sexual and Reproductive Health (SRH), Maternal and Child Health (MCH), Gender-Based Violence (GBV), and Nutrition into every community visit.
The training emphasizes evidence-based, theory-driven, and context-specific SBCC approaches, all delivered in local languages (Afan Oromo, Afar, and Somali) for better impact and accessibility.
PMC developed the training materials in English and translated them to ensure participants feel confident and comfortable.
What’s next? We’re heading to Borena Zone (Oromia) and Liben & Dollo Zones (Somali Region) in the coming weeks!
Together, we’re building healthier, informed, and empowered communities. 💪🏾

27/05/2025

Telling Stories That Drive Change

Real Impact. Real Lives.
At Population Media Center (PMC), we use the power of storytelling to inspire people, especially women and girls, to take charge of their own lives. Through engaging multimedia content, we help entire communities build healthier, fairer, and more hopeful futures.
Our stories tackle urgent social issues like harmful practices (including child marriage and female ge***al mutilation), sexual and gender-based violence, family planning, sexual and reproductive health, the challenges faced by migrant women and returnees, and the importance of social cohesion.
By reaching people on a personal level and at scale, we spark positive change that benefits us all.
Join us in building a more just and sustainable world.
Like, comment, and share our updates to be part of the movement.

YouTube: https://t.me/yg_pmc/1
Telegram: https://t.me/yg_pmc
YouTube:https://www.youtube.com/

Telegram: ttps://www.linkedin.com/company/102083450/admin/dashboard/
Facebook: ttps://web.facebook.com/populationmediacenterethiopia
Website: HQs: https://www.populationmedia.org/where-we-work/ethiopia
Website Ethiopia Country Office: https://pmcethiopia.org/
pmcethiopia1

14/05/2025

🚨 We're Hiring: Freelance TikTok Content Creator & Producer! 🎥📱
Are you a passionate storyteller with a flair for creating engaging TikTok content? Do you care about social change and want your creativity to make a real impact?
PMC-Ethiopia is looking for a Freelance TikTok Content Creator to join our mission to inspire positive change, especially for youth and women across Ethiopia.

🔹 Position: Freelance TikTok Content Creator, and producer
🔹 Languages: Amharic, Afan Oromo, and Tigrigna
🔹 Location: Addis Ababa (Remote-friendly)
🔹 Start Date: ASAP
🔹 Compensation: Negotiable
🔹 Open to: One talented content creator and producer for each language (Amharic, Afan Oromo and Tigrigna.
🔹Women are especially encouraged to apply!
🎯 Why Work With Us?
✅ Your content will drive real, measurable change
✅ Collaborate with a global NGO committed to youth, gender equality, and social justice
✅ Enjoy freelance flexibility with creative freedom
🔐 Important Note:
PMC-Ethiopia maintains a strict zero-tolerance policy against Sexual Exploitation, Abuse (SEA), and Child Abuse. All team members are required to uphold these values, and any violation will result in immediate contract termination.
✨ Ready to use your voice to amplify others?
Apply now and be part of something powerful, creative, and meaningful.

👉 Apply Here: https://lnkd.in/e5Av9kEG
👉 While applying, please use the email below: [email protected]

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This link will take you to a page that’s not on LinkedIn

03/05/2025

Audience feedback like this reminds us why we do and what we do.

It’s incredibly encouraging to receive such heartfelt messages from our listeners. These reflections not only validate the impact of our radio programs but also show just how deeply our content resonates with the audience.

They remind us that our efforts to inform, inspire, and engage communities are working, and that there’s always more to learn from the voices we serve. Every message is an opportunity to grow, adapt, and continue producing content that truly matters.

30/04/2025

Who Is Dr. Hailegnaw Eshete? Discover the Inspiring Journey of a Visionary Leader
Behind every great name lies a story of perseverance, passion, and purpose. Meet Dr. Hailegnaw Eshete, the Country Director of Population Media Center–Ethiopia (PMC-ETH), whose life and work embody dedication and transformative impact.
In a recent feature by the Ethiopian Press Agency (EPA), Hailegnaw (MPH, PhD) shared his extraordinary journey in the Life Appearance column under the headline:
“A Researcher Who Has Made a Success of His Endeavors.”
From Humble Beginnings to National Influence
Where did his story begin? How did he rise above challenges to become a leader in his field? What key milestones define his legacy?
The interview delves into these questions and more revealing:
• The early experiences that shaped his vision
• The obstacles he overcame with resilience
• His groundbreaking research and contributions to Ethiopia’s development
• How his work continues to benefir communities and drive changes
Dr. Hailegnaw’s journey is a testament to the power of perseverance, intellect, and service. His story is not just his own, it’s an inspiration for aspiring leaders and changemakers.
📖 Dive deeper into his remarkable life, read the full article in Amharic here:
👉https://press.et/?p=150328