28/08/2025
ArifPay Signs as Title Sponsor of the 11th Gumma Awards, Driving a Digital Shift in Ethiopia’s Creative Industry
Addis Ababa — In a landmark move for Ethiopia’s cultural and creative landscape, ArifPay has officially signed on as the title sponsor of the prestigious Gumma Awards. The signing ceremony, held today at Union Restaurant, marked the beginning of a partnership aimed at merging tradition with digital innovation.
Speaking at the event, ArifPay CEO ; Mr Rediate Tsigeberhan; highlighted the company’s vision of transforming the creative industry into a creative economy through digital solutions. “This partnership with Gumma is a significant milestone in our journey to digitize and empower the creative sector,” he said.
This year’s 11th Gumma Awards will also serve as the launchpad for two of ArifPay’s latest innovations: Jami, Ethiopia’s first digital tipping app, and Arts Plus, a bold Afrocentric movie streaming platform designed to showcase cinematic African stories to the world.
Yonas Berhane Mewa, Founder and Director of the Gumma Awards, shared that the upcoming edition will feature “new and exciting elements,” promising an even more memorable celebration of Ethiopia’s creative excellence.
The partnership signals a transformative era where technology and creativity converge, empowering artists and audiences alike.