
30/09/2025
Visa, SantimPay Financial Solution Partner to Expand Digital Payments in Ethiopia
Sep 30, 2025
Visa has signed a strategic partnership with SantimPay Financial SolutionS.C. to accelerate the growth of digital payments in Ethiopia. Announced during the Visa Connect Ethiopia event in Addis Ababa, the agreement includes the rollout of 20,000 low-cost point-of-sale (POS) devices nationwide.
The initiative aims to broaden merchant acceptance, strengthen access to digital financial services, and support Ethiopia’s national digitalization strategy. By tackling device shortages and lowering costs, the partnership seeks to make POS machines more affordable and accessible, laying the groundwork for Ethiopia’s journey toward a cashless economy.
Visa’s Head of Southern and East Africa, Michael Berner, underscored Ethiopia’s economic potential and commitment to digital transformation, while SantimPay CEO Tensaye Desalegn called the agreement a milestone in overcoming one of the biggest barriers to adoption. Together, the companies will focus on financial inclusion, innovation, and collaboration with regulators to drive secure and seamless payments across the country.
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