Digital signage is the method of displaying multimedia content on a display unit such as LCD screen, a
plasma display panel, a monitor, a video wall composed of a number of screens mounted at selected
office buildings, shopping centers, supermarkets and malls, restaurants, bars, cafés, nightclubs, banks,
gyms, government offices to deliver commercial ads along with informative and entertaining con
tent to
audiences, visitors and passersby.
1.3 Yisakal Digital Signage
The topic of digital advertising in Ethiopia is at a nascent stage. But if you take a look at the experiences in
other countries, it is evident that advertising has an impact on the direct buying decision process - and it’s
a continuous one, which is also proven by the intensity of bookings of these channels. Currently, our newly established advertising company, Yisakal Digital Signage, is on a mission to
secure 40 major buildings in Addis Ababa which have high foot-traffic. After successful realization of several promotion and marketing projects, and given our commitment
and enthusiasm to have a fine grasp of the market, we are able to use our know-how to make sure that
our new service development and your company will be successful on the digital signage market. Yisakal
Entertainment, with its impressive portfolio of achievements and customer-specific solutions in events and
promotion, is setting a new ground to join the world of digital signage. We believe our new development
will provide you tailor-made solution for your business.
