27/11/2024
MICE (Meetings, Incentives, Conferences, and Exhibitions) is an important sector of the tourism industry as it contributes significantly to generating tourism receipts for the country. I am optimistic about the future and the continued growth of Ethiopian business tourism.
One of the key factors driving the growth of the MICE industry today is the availability of event venues, state-of-the-art convention centers, well-equipped exhibition spaces, and luxury accommodation facilities. These resources play a pivotal role in catering to the diverse needs of MICE events. Currently, there are different main event venues in Addis Ababa, including:
*️⃣ The African Union Multi-Purpose Hall
*️⃣ The renewed UNECA Conference Center
*️⃣ The Adwa Museum Conference Hall
*️⃣ The Science Museum Multi-Purpose Center
*️⃣ The upcoming Addis-Africa Convention Center, one of the largest event venues in the region.
While a few luxury hotels (Sheraton Addis, Hilton Addis, Skylight and Hayat Regency) have hosted events, these dedicated venues provide Ethiopia with a competitive edge in attracting and accommodating large-scale events, alongside ongoing infrastructure developments.
the Fact that Gorgora Resort, Wenchi, Chebera Elephant Doh, Halala Kela, and Beynouna Village are designed to cater to luxury incentive-based travelers.
However, collaboration between the private sector and event organizers, particularly in Market seeking with bid development is crucial for securing and sustaining major international events. for events to succeed we must offer sufficient returns on investment and demonstrate financial viability.
Looking ahead, there is no doubt that the Ethiopian Events industry (MICE) will become a vital facet of Ethiopia's overall economic framework. With the capacity to attract large-scale and Mega international events, Ethiopia is poised to strengthen its position as a leading destination in this field.
In the near future, the MICE sector will undoubtedly emerge as one of the most significant contributors to Ethiopia's economy.
Let’s work together and strive on our immense potentials for sharing the lucrative Global Events Market.
any Comments and suggestion accept with Pleasure.