16/06/2025
🚀 Creativity: Africa’s Most Underutilized Resource 🌍
In boardrooms, startups, classrooms, and communities across Africa, there's one powerful tool we continue to overlook: our creativity.
While the world celebrates African music, fashion, art, and storytelling, many Africans still see creativity as something “extra”—not essential. But in a continent bursting with challenges and opportunities, creativity isn’t a luxury. It’s a lifeline.
👉 Creativity is what turns limited resources into innovation.
👉 It’s how informal economies survive and thrive.
👉 It’s how cultural identity becomes global influence.
Yet, in many African systems—from education to entrepreneurship—creativity is suppressed, underfunded, or undervalued. We teach students to memorize, not to imagine. We reward compliance over originality. We copy solutions instead of designing them.
It’s time to change that narrative.
Africa’s future won't just be built with capital or infrastructure. It will be shaped by bold ideas, unconventional thinking, and the courage to innovate in our own voice.
đź’ˇ What if we invested in creativity like we invest in tech?
đź’ˇ What if we designed policies that rewarded innovation from the margins?
đź’ˇ What if the next global wave of ideas came from Africa, not just to it?
Creativity is not an export. It’s an African asset.
Let’s start treating it like one. 🔥
