Directors Guild

Directors Guild Helsinki based commercial production company.

PRODUCTION:
Ville Varesvuo
Executive Producer
+358 400 433 593

Juha-Matti Nieminen
Producer
+358 40 7073890


DIRECTORS:
Pete Riski
Musuta
Misko Iho
Anssi Määttä
Otso Tiainen
Taneli Mustonen
Joakim Eliasson
Niklas Fröberg
Markus Johnson

07/05/2026

Who let the Grills out?

Summer is around the corner, and it means only one thing: barbecue season is about to begin. Grills across the nation are waiting to be fed with only the best barbecue products.
got master chef himself to become the pied piper of grills, tempting grills across the nation to demand better.

This lovable film by executive producer and director is made together with to make barbecue season even better.

05/05/2026

Football is the biggest sport in the world and winning the World Cup is the ultimate prize.
The Champions League is the biggest stage in club football.

Only a few players have won both.
Roberto Carlos is one of them, with one World Cup and three Champions League titles.

But an even bigger thing in life than football is love.
Love for football exists, of course, but the purest form of love is between a mother and her son.

Food connects mothers and children from the very beginning. It remains a symbol of care and love throughout life.

This is a story about the big things: love, food and football.
Made for our food- and football-loving client by executive producer and director together with agency

28/04/2026

It’s a sin. Or is it?
At least it’s for the naughty ones. And aren’t we all a little naughty?

It’s Rax Pizzabuffet. A bit too much, a bit over the top. That’s exactly why people love it.

No shame, just pleasure.

Before you enjoy the pizza, enjoy these films made for by executive producer and director together with agency

Stay naughty.

24/03/2026

Food is rarely just food. Food is something that brings people together. It keeps people alive. Food makes people meet each other, be with each other and be there for each other. It’s a medium for love and a way to create life-lasting memories. It’s a bond between families, mothers and their children. Literally since birth. Also for the former captain of the National football team of Finland, Paulus Arajuuri and his mother Sirja.

It was a pure pleasure to be able to tell a real story this beautiful. Life is food and food is life. This documentary story for S-market was made together with the agency FOLK, produced by Juha-Matti Nieminen and directed by the crème de la crème of all documentarists Otso Tiainen.

19/03/2026

We’ve got good news for everyone of you who’s been waiting for their return.

They’re back across all your social and traditional channels.

An award-winning, bread-loving family that has captured your hearts.

Pågenfluencers Season 3 is here. You’re welcome.

What a pleasure it was working again with our client Pågen Suomi and creative agency Make it Simple with their partners in crime Antero Jokinen and Antti Tähtinen

Produced by Juha-Matti Nieminen and Ville Varesvuo and directed by none other than the comedy grand master Teemu Niukkanen

Four episodes of season 3 out now. Check website. Eat bread. Bread is good.

02/02/2026

An iconic brand renewal deserves storytelling that feels authentic and emotionally true.
We were proud to produce the “Siivet, jotka tunnet” campaign film directed by and lead the production of the film & photoshoots for Finnair’s renewed brand.

Thank you and for the collaboration.

15/01/2026

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00150

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