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The Product Theory, Helsinki (2026)

01/02/2020

[Money can kill your passion]
Making money doing what you love is everything we all want right? The past two months I was so naive thinking that because I am good at this, the money will come. So I stop looking for a job and start working for myself
But it is not easy, it doesn't work as I expected. Trying to do the work and get new clients consistently are really hard to do
My biggest mistake was trying to use my passion to make money too early, I leaned on it too much when it is not strong and steady enough to withstand the weight of my living expense. I was on the edge of crushing my passion. But I didn't(I'll tell you why later)
I realised that I can't sustain myself doing what I love, because I didn't do a good job of working on my business. The creative and business sides are two things that need to go hand in hand, especially those who want to work for themselves
a majority of creatives ran into this problem too, there were times when there were no client. The pattern looks like this, they were new in the industry, their works are good, but not a lot of people know it, they had some clients, but these clients are those whose want to get it done as cheap as possible. Since they desperately needed that money, they agreed to do the work, but inside their heads know that this is not a good fit. They tried different ways to change the situation. Some made it, some didn't
Those who made it got one thing done while others did not. THEY GET KNOWN. They let's people know their skills, they got featured on Behance, Youtube, social media, they put themselves out there
Now I will tell why I didn't crush my passion: I have RUNWAY, I was able to save enough money to support me in this difficult time
If you don't have enough money like me, you can get some quick cash like get a part time job, put aside your plan for few months to work for someone else until you have enough money for 6 months, cause if it really is your passion, it can wait for you for a while. You don't want to keep doing the same things and slowly kill your passion, you will hate it for life and can never have the courage to come back to it. That's it for today

06/01/2020

Getting clients is really hard if you don’t know how to do it in the right way
When I came back from The Futur, I tried to talk to a few prospect, but it did not go really well as I never do any of these conversations before, I kept referring them to solve their problem using the skill that I have. I tried to sell them the thing that they might not need just because that is the only thing I know how to do
But as I take a step back and look at the overall picture, things would have been much better if I was to ask these question. It might give me the chance to collaborate with many more creative people to solve my client’s problem. It might make them like me more rather than say: ”I don’t want to do this”.
I learned one thing is that to the client, the future is scary, they don’t know if they gonna make the right decision or not, so your job should be to facilitate that conversation in a better way than just Me, Me, Me, Me. So I am sharing this lesson with the hope that you guys will not make the same mistake as I did. Hope you have a great start for this 2020:)))
⁣ @ Helsinki

06/10/2019

😔I am sorry guys!😢
😫The past few months, I have been an information holder. Even though I promised you that I will be sharing everything I know on my bio, I haven’t done a really good job of doing it🤐
🔴The past 4 months, I learned so many things and I realized that for some reason, the knowledge that I learned keep fading away from my brain. And I don’t want that to happen because it gonna be a waste of time, effort and it is also a disservice for you guys too, the people who don’t have the access to these information.🔥🔥
🙌Therefore from now on, I would love to answer your question about everything related to business, design, branding, marketing, self development and of course, The Futur. 🔥🔥You can either put your question in the comment or ask me on my story, I will put it out for you guys to ask me a question. 👇🏻👇🏻

06/10/2019

One of the best, if not, the best advice ever about business and even personal life from the master
I recently talked to a few people, they were asking me to give them some feedback on their work. However, when I gave them the feedback relate to their clients goal, they stormed up. They try to defend themselves, they try to justify their logic, all they want is to talk and to satisfy themselves, not their clients
And that is a really wrong way to look at things. You have to stop selling, stop thinking about yourself. Cause if you don’t help your clients, they won’t pay you.
If you make someone happy, they tell one person. But if you mess someone up, they tell twenty. Therefore, be interested in your client’s need and want
⁣

29/09/2019

DO YOU HAVE A MENTOR?
A mentor guides you through the process of achieving your goal
A mentor gives you a fresh perspective on things that you never aware of
A mentor gives you the motivation to move forward, to take actions so that one day, you can be like him/her
A mentor gives you deadlines and assignments to force you to apply what you learned
The only reason they don't want to be your mentor is that you haven't shown up as someone who is willing to change and follow his advice
To them, time is the most important thing in life, they don't want to waste their time just to realize that it is not going anywhere
You also don't want to waste your mentor time, so try to absorb, learn as much as possible from him by watching his video, read his book, listen to a podcast, cause maybe your questions have been answered once or twice on these materials and APPLY IT
People have the tendency to follow up to see if you do something that they told you to
If you really can't find an answer to something, this is the time for the ask. But before you ask, show that you are really grateful for what he has done for you. Show that you have taken the time and effort to apply their advice into your life. and now you feel stuck, they will feel that they have some kind of responsibility to help you
And lastly, CLOSE THE GAP, if you want someone to become your mentor, you have to stay closer to them to get them notices you. When you stay closer to them, you will learn even more from them.
Just like in love, if you want to get someone to know about you. Be where they at. And when you are closer to them, show your passion, your enthusiasm, show that you willing to spend your time to help them save their TIME, and then one day, they will want to become your mentor
And I would like to thank you, my mentor and . I am really grateful for what has done for me. The past 4 months has been a blast for me. I learned so much more than the past 4 years that I spend in my university.
So WHO IS YOUR MENTOR and what have you learned from them?
Comment down below, love to see it.

28/09/2019

Changing yourself is hard. Cause it takes courage and tons of sweat and tears to change😫😫
🤜Sometimes, even when we really want to change, we just don’t know where to start. 😞Therefore, we start changing the most obvious thing: we change the way we do a certain task, we try different methods hoping that the result, the outcome will be different. After awhile, you look back at the result, you see that you still stay at the same place and you say “F@ it. 🤬This is not working at all”. There must be something not right here!! But what is it?❓
🔴Before you change your method, there is one thing you have to change first. You have to change the way you look at things, you have to change to the right mindset, you have to shift your paradigm(the pattern of how you view the world). 👁Then and only then, the change will be effortless
👀You have to stop looking at other successful people and copy what they do. You have to copy their mindset, there mentalities, the way they see the world. Cause if you still keep the old perception, your old world view, you gonna ended up seeing yourself at the same place again and again.😿
🔥If you are still keeping that same negative and not working mindset, what are the opportunities that you will loose? What experience you gonna miss? What goal, what milestone you will not accomplish, who are the people that you will not talk to? Write them down and then find the people who you want to become, learn to see the world in their eyes cause a small shift in mindset will have a huge shift in result.
🔴Hope you like this type of post and see you in my next post.😅😅😅
⁣
@ The Futur

20/08/2019

🔥[The Best Podcast Episode Ever]🔥
If you haven’t listened to this podcast episode, you are missing out on a lot of things.
This is one of the most amazing stories on How to find more clients, Selling, How to get the job that you want and How you look at things in your life.
It is a rich 90mins of pure gold. It likes I was sitting there witnessing greatness
🔴If you are an entrepreneur or even just a student to want to get a job, this is where you should start. So instead of spending 90 mins on a movie, spend your time here. I promise you won't be disappointed. but if you do, shoot me a message, I would love to chat
🔴You can find this episode by using your podcast app and search for The Futur podcast or use this link below. I got the honor to listen to this story in real life and working for this company, where sharing our knowledge is the number one priority. So if you guys have any question, I would love to answer
# ⁣

28/07/2019

🧐What is Strategy?🧐
It is a big word that many people are using nowadays. As a designer, I always feel intimidated 😿when someone mentions the word Strategy. To me, one year ago, it was a vague term that I had no clue about. I used to think that this concept is something I can never get my head around. It is only for the business person or the consultant🤐
📗After watching and studying it for a while, I finally get a sense of it and understand why it was so hard for me to digest that word a year ago
🔴Essentially, Strategy is about helping your client to figure out what their goal is and how can we take them from point A to point B. And in order to do that, you have to help them see what are the problems that they are facing right now, NOT leading or guiding them to choose you as the solution, which is something that really hard for a designer to take in
Moreover, clients usually come to you with a need, with a thinking that they already know what their problems are. They are self-diagnosed. And that can be a really dangerous thing. Because they might spend a lot of money hiring you to do this thing, but in the end, it doesn't solve their problem and they see you as an expense, not an investment, not a good helping hand
So if you feel uneasy about this word, I hope that this post will somewhat help you see what is it about STRATEGY. And if you want to learn more or deepen your knowledge in Strategy, I highly recommend the CORE framework from
Hope you find this helpful and see you in my next post. where I will talk more about what I learn about strategy.
-design @ Santa Monica, California

22/07/2019

🙁The Power of Vulnerability🙁
Many of us afraid things will go wrong, what if this happens, what if that happens, what if they judge me, what if they know I am not good at this. We feel insecure and scare about how other people think about ourselves
Therefore, we don't take action, we don't say what is it in our head, we hold back because of the word FAIL, which is just:
First Attempt In Learning
and the word FEAR, aka
Fantasized Experiences Appearing Real
But in real life, other people just don't have time to care or judge you.
But what if we could jump out of our skin and tell them our weaknesses, our vulnerability, we will be no longer scared that people will see it anymore. Since we already said it out loud, now they know it . Now you are FREE, now you have the CONFIDENCE to say and do anything you want without the fear of being judged

28/05/2019

📕Book of the month📗
This month, I set aside some times to read this book. Start with WHY by Simon Sinek.
And it has been a pleasure to read so far. The main takeaway of this book is that:”People don’t buy what you do, they buy WHY you do it” Sound weird isn’t it?
No, it’s not. As people, we are thrive to belong in a group, we want to be in a certain tribe, because when we feel like we belong, we feel safe and connected. For the creative people, we use Macbook because of the bright apple logo when we open it in the public, because it is a symbol of the creative person. Not Dell, HP, Acer or Lenovo. No one really care when we use those laptop. Because these brands don’t associate themselves with a certain type of people or a life style. They are just computer brands
And when we look at the some product ads, most of them don’t work because it just talks about what they do, how advanced their products are. They may appeal, but they do not represent something to which we want to belong. And as a result, people don’t buy these product and the company have to keep using promotion, sales, urgency and flashy terms to manipulate people to buy as a short term fix
But when a company clearly communicate their WHY, what they believe; and when someone belief aligns with the company’s belief, they will go an extraordinary length to include that brand in their life. And that is why every year, there are lines of people waiting to buy the new iPhone.
When a company has a clear WHY they do what they do, they don’t have to compete with anyone. Anyone in here are those companies which every day have to deal with the challenge of how to differentiate themselves in the market
But having a clear why is not enough, you have to consistently deliver products that work and follow your why.
That is what I learned so far by reading half of the book. There are many more facts and valuable lessons in the rest of the book. But I can highly recommend this book for everyone who has the idea to open a company for yourself, so you can fine tuned your message that you put out to the world and have a clear vision of where you want to go. Hope this is helpful for you guys

12/05/2019

🔥[The Power Of Putting Yourself Out There]
Hey guys, happy mother day and also happy birthday to me.😝 I am 24 now. I’ve gone through many up and down in my life. But I have to admit,the past 6 months have been a blast for me
📌 It all started in October 2018 when I decided that I have to start making, not consuming. 📺 I had to start making videos, not just watching them. I switched from standing behind the camera to be in front of the camera, then putting my stuff out for the world to see it☹️
🔹 Everything was uncomfortable, as an introvert😖, I’m afraid to talk to people, I’m afraid to ask for help, I’m afraid and hate my voice when I see my videos, I’m afraid to do something different
🔹 But as time went by, I started to see that something is changing, I started to talk to many people that I look up to,🧐 I got some attention from them, I followed my passion, I pursued my dream company , I talked to , , , and many more, I see that they are all normal people like me and they’re humble, smart and great people
And in life, thing might not go as planned, I couldn't get the job in aj&smart. It was sad 😞, But I don't want it to stop, I want to achieve something bigger and harder, so I pushed, I pushed and pushed
So what I am doing now? Today, as I turn 24, I am seeing myself packing my stuff and leaving Finland🇫🇮 and start a new journey in Los Angeles🇱🇷, working with my only idol, my brother from another mother and 🔥Looking back, all I see is progress, nice people and new opportunity. I couldn't have all of these if I wasn't putting myself out there, couldn't get to work for my dream company if I wasn't doing the thing that scares me, couldn't feel this happy if I didn't step out of my comfort zone and chase my mojo: "WHEN YOU NEED SOMETHING STRONG ENOUGH, YOU WILL FIND WAYS TO GET IT"
I hope you guys will also start putting yourself out there, do great things, give value, great things will come to you. I made this post not to brag about myself, but to let you see that I am just a normal guy with nothing special, but with hard work, anything is possible.❤

30/01/2019

🔥 .
❓What is the thing that you don't want to see in a design?
🤔My answer to this is: DULL!!👤
🔸Everything will look boring if nothing stands out in the design.
🔙At the beginning of my design journey, every time I create a poster or a screen, I always feel that it lacks something, why my design is not as good as others. what is the missing ingredient that makes their design looks way better than mine?
📍So I take a step back and look through all of the designs from really successful designer to reverse engineer their works. After days and nights watching and comparing. I realized one thing is that in every single piece of their design, they all have one or some elements that stand out, that pop out of the image, and really draw my attention to it. And when I compare that element with the surrounding thing in the design in term of color, size, and hierarchy, I see a really big difference between those.
📍Some use really vibrant color, the rest is light. Some design makes it really big, the other elements are small. There is always a huge🔥 CONTRAST 🔥between one and the other.
‼️From there, every time I made anything? I keep asking myself these questions:
What is the most important element in here?
Does it have enough contrast compare to others?
How can I make it stand out from the rest?
What color will have the biggest contrast to the background?
🧐By keep asking these questions, I started to make better decisions for my design. And I hope that you can make that happen to you too?❤️❤️
📜So what is the lesson here.
‼️CONTRAST! CONTRAST! CONTRAST!‼️
With the right Contrast, your design will look better!
With the right Contrast, you draw people attention to the most important thing in your design.
And with the right Contrast in mind, you will become a better Designer!
That's it for now. Are there any other things you think I missed in terms of CONTRAST? Let's me know about it below.🔥🔥🔥👇🏾👇🏾
. @ Helsinki

The Product Theory

01/02/2020

06/01/2020

06/10/2019

06/10/2019

29/09/2019

28/09/2019

20/08/2019

28/07/2019

22/07/2019

28/05/2019

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30/01/2019

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