21/12/2025
Winter officially begins today, so we’re celebrating by highlighting one of the most magical destination prizes featured on What’s in the Box: the Arctic TreeHouse Hotel.
Located in Rovaniemi, Finnish Lapland, right on the Arctic Circle, this iconic boutique property redefines luxury in the north, blending Nordic design with panoramic views of snow-covered forests, dancing Northern Lights, and the Midnight Sun.
As part of our work on the series, our team strategically sourced and secured an unforgettable grand-prize experience at Arctic TreeHouse, gifting contestants:
• Five nights in an Arctic Scene Executive Suite for four
• Private transfers and half-board dining at Rakas Restaurant & Bar
• Immersive adventures including a husky safari, reindeer expedition, e-snowmobile tour, Joulukka Santa’s Secret Forest, and the Magic of the Northern Lights.
From nest-like suites overlooking the Arctic sky to festive seasonal experiences in Santa’s Village, this prize captured the true spirit of winter wonder. Proud to help bring extraordinary destinations like this to life on screen through meaningful brand partnerships.
Lapland ArcticCircle ProductionLife TravelPrizes
