27/10/2025
In one of the world’s greenest countries, being "green" wasn’t enough. 🌍💚
When Finnish energy company Neste entered Sweden, they assumed their innovation would speak for itself.
They had created something big:
Renewable diesel made from waste, cutting CO₂ emissions by up to 90%.
But Sweden doesn’t get impressed easily.
This is a country where sustainability is culture, not just marketing.
The Finns brought tech, data, efficiency.
The Swedes wanted purpose, trust, proof.
So Neste adapted. They built partnerships, not just pipelines. They led with transparency, shared values, and climate accountability. Did not just sell fuel, they offered a solution.
And the results?
📈 +40% growth in renewable diesel
💶 €3.6B invested in renewables
✈️ Sustainable aviation fuel scaling
🌱 Goal: carbon-neutral production by 2035
Trust took time, but once earned, it powered everything. 🔋💚
Lesson: Innovation matters.
But values build loyalty.
What can other brands learn from Neste’s green journey?