06/10/2025
The Story of Supercell
From a tiny startup in 🇫🇮 Helsinki to a global gaming powerhouse, Supercell didn’t chase quantity, they built games people truly loved. Their mission wasn’t to make the most, but to make the best.
✨ Lesson: Focus on creating products people truly love, not just more products.
The Power of Independence
Supercell’s secret weapon? Independence.
Each team worked like its own mini-startup, fast, fearless, and free to fail.
That freedom sparked billion-dollar hits 💰 … but also made it harder to grow new ones.
✨Lesson: Small, independent teams drive innovation, but too much freedom can slow growth.
Culture Over Strategy
By giving teams real ownership and building a strong culture, Supercell changed the game literally.
They proved that culture and trust scale faster than any strategy ever could.
✨Lesson: Culture and ownership matter more than strategy.
The Risk of Success
But success has a dark side. 🌑
When you rely on past hits, it’s easy to miss the next big shift.
Even Supercell learned that yesterday’s wins can’t protect tomorrow’s future.
✨Lesson: Past success doesn’t guarantee future survival, keep innovating.
💭 THINK!
What would you do? What’s your move?
You're the founder of Supercell.
It’s 2012, Clash of Clans just became a global phenomenon, SoftBank wants to buy a majority stake.
Your belief: small, independent teams make the best games…
The choice:
🚀 Sell and scale fast, global reach, but lose your freedom.
🛡️ Stay independent, protect your culture, but grow slower.
👉 Your move: Sell for scale, or build for longevity?
